Click Fraud Protection


Marketing Strategy Planner

Job Title: Marketing Strategy Planner
Contract Type: Permanent
Location: London
Salary: £75,000
Start Date: ASAP
REF: ASH16314ZK_1507310277
Contact Name: Zeina Kabbani
Contact Email:
Job Published: over 1 year ago

Job Description

Providing gaming, gambling and sports betting services across Europe, a consumer led household name with a portfolio of 10+ well known brands has created an essential new position for head of marketing planning and strategy.

A semi-autonomous role within a large marketing team, the Head of Planning will control the central marketing departments global calendar and timeline.

Under constant review and evaluation across markets, brands and verticals, the incumbent will deliver data driven insight to regional heads and the central marketing team to plan the master marketing calendar and comprehensive marketing plans. Aware of business objectives, budgetary constraints and local priorities the specialised role will plan the tactical marketing strategy and ensure delivery.

Broken down further, this role requires a master marketing strategist able to make smart decisions and negotiate with creative personalities to ensure appropriate, consistent, constant, relevant and value for money marketing in a hyper competitive and aggressive consumer space.

With an annual marketing spend approaching £100 million, a vast number of projects and inputs are occurring across the marketing year and 5-year marketing cycle. Collaborating with internal resource and external agencies from campaign concept to delivery and review, this requires a very particular personality and work ethic - and communication skills are key.

Ideal applicants will have been working for large ecommerce consumer brands, who advertise across TV, radio, offline and online.

Benefits include private health insurance, private dental, pension plan and season ticket loan. Holidays are 25 days. Contracted working hours are Monday to Friday 9.00am - 6.00pm, however the business operates, flexibility on time and the option of working from home if required.