Head of Marketing Recruitment
Job Role Insights
The responsibilities of a Head of Marketing and a Marketing Director may overlap, but there are also differences in scope and level of authority. A Head of Marketing typically focuses on executing the marketing strategy and managing the day-to-day operations of the marketing department, while a Marketing Director or Chief Marketing Officer is responsible for setting the overall marketing strategy for the company and has broader responsibilities that extend beyond the marketing department.
Explore salaries for marketing roles in your region.
National average salary range
The Head of Marketing is responsible for supporting the development and implementing the marketing strategy for the organisation.
Team Management: Head of Marketing is responsible for managing a team of marketing professionals
Collaborating with departmental stakeholders to deliver against marketing objectives
Identifying target markets and developing marketing campaigns.
Overseeing budgets assigned to marketing projects and ensuring that efforts are cost-effective with an acceptable return on investment (ROI).
Lead the development and execution of multi-channel campaigns, including email, social media, events, PR, and digital marketing.
Lead, mentor and motivate a high-performing marketing team, providing coaching, training, and development opportunities to maximize their potential.
Stay current with developments in digital marketing, including emerging technologies and best practices, to ensure the organisation stays ahead of the curve.
Develop and maintain strong relationships with key media and influencers, to support PR and thought leadership activities.
Work closely with the CEO and leadership team to ensure that marketing initiatives are aligned with business goals and drive growth.
Key skills and personal attributes
- A highly adept communicator, written and in person.
- Strong leadership attributes with the ability to motivate a team
- Strategic thinker
- A capable collaborator, working with multiple managers in many departments
- Adaptable to change with the ability to spot and capitalise on trends and opportunities
- Creative with a flair for language and visual impact.
- Technical capabilities should include, market research, brand management, digital marketing tools and software
- Data interpretation and analysis
- Project management skills
- Financial planning and analysis
Relevant marketing qualifications
There are various qualifications that may be relevant for a head of marketing, depending on the specific requirements of the role and the organization. Some potential qualifications that may be useful for a head of marketing include:
- A degree in marketing, business, or a related field
- A Master's degree in marketing or a related field, such as an MBA with a marketing focus.
- A professional marketing qualification, such as the Chartered Institute of Marketing (CIM) Diploma in Professional Marketing
- Project management qualifications
While specific qualifications may be useful, it is for a head of marketing to have a combination of education and practical experience in marketing, as well as a strong understanding of marketing techniques and technologies.
The possible career path for a Head of Marketing to advance their career would be to the role of Marketing Director, Chief Marketing Officer (CMO), Marketing Consultant or an equivalent role within a larger organization.
Marketing salary report
Find salaries for marketing roles in your region with our up to date marketing salary report.
Marketing salary report
Explore our industry specific insights to find out how individual roles are performing.Marketing insights
Our recruitment services are among the highest rated in the recruitment industry.Marketing recruitment
Latest Marketing Jobs
Head of Marketing
A well established, global business with offices in the City of London are looking for a commercial Head of Marketing to join them at an exciting time of transformational change and growth. This is a newly created role where you will have the chance to have a real impact on the direction of the business...Read more
A multinational architectural firm is looking for a Marketing Executive to join its growing, highly professional team based in London. The organisation embraces flexible working and requires you onsite 2 days per week. Reporting directly to the Head of Marketing and Communications you will work as part of a tight-knit marketing team assisting with marketing...Read more
Digital Marketing Assistant
A large multinational business is looking for a Digital Marketing Assistant to join its team on a contract basis. The contract is envisioned as completely remote and will run at least until June 2023 offering a day rate of £250 inside of IR35. This is an urgent requirement, so please only apply if you are...Read more
Search other Marketing roles
Looking to hire?
More than 20,000 people register with the Ashdown Group every month. We have access to hundreds of high-calibre professionals living within an easy commute of your business.