PPC Executive Recruitment

• Knowledge of Google AdWords platform, including AdWords Editor, AdWords Scripts, and Google Analytics.
• Experience with social performance marketing channels to include, Facebook Ads, Instagram Ads, Twitter, LinkedIn, Amazon Advertising and YouTube Ads.
• Ability to research and analyse keywords, target audiences, and competitor strategies.
• Understanding of bidding strategies, including manual and automated bidding, and the ability to optimize bids to achieve performance goals.
• Ability to create and optimise effective ad copy, including headlines, descriptions, and calls-to-action.
• Knowledge of ad targeting, including geographic, demographic, and contextual targeting, and the ability to optimise campaigns for maximum performance.
• Understanding of conversion tracking, including the ability to set up and analyse conversion tracking data.
• Proficiency in using data visualisation tools to create and analyze reports, including visualising trends, identifying opportunities, and making data-driven decisions.
• Understanding of search engine optimisation (SEO) and how to integrate SEO and AdWords strategies for optimal results.
• Ability to manage large scale campaigns, including budget allocation, bidding, and performance optimization.
• Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner.
• Strong attention to detail and accuracy, with the ability to spot and correct errors.
• Ability to continuously learn and stay up-to-date with the latest industry trends, techniques, and technologies.

• Analytical mindset & data-driven approach.
• Knowledge of PPC advertising platforms, strategies, and tactics.
• Excellent attention to detail and organisational skills.
• Good communication and interpersonal skills.
• Strong problem-solving skills.
• Ability to work in a fast-paced and dynamic environment.
• Continual learning and adaptation to industry changes and updates.
• Experience with tracking, analyzing, and optimising campaigns.
• Knowledge of online marketing, SEO, and customer behavior.
• Effective time management and prioritisation skills.

1. A degree in marketing, business, or a related field
2. 1-2 years of experience in a marketing assistant or coordinator role
3. Detail oriented, able to follow through and meet deadlines
4. Strong analytical and problem-solving skills

The skills required to excel at a PPC role include strong analytical and research capabilities. The natural progression within the PPC team is detailed below but the skills would transfer well to a marketing analyst or the analysis and segmentation of data required for CRM based jobs.

Entry-level PPC specialist: focus on learning the basics of PPC advertising, such as creating and launching campaigns, monitoring and analyzing performance, and making optimizations.

Junior PPC executive: take on more responsibility for managing campaigns and making strategy decisions, with a focus on meeting or exceeding performance goals.

Senior PPC executive: lead and manage a team of PPC specialists, work closely with other departments, such as sales and product development, to align PPC efforts with overall business goals.

PPC manager: oversee the overall PPC strategy for a company or department, make high-level decisions, and collaborate with other marketing and business leaders to drive success.

Director of PPC: responsible for the company's entire digital advertising efforts, including PPC, and for achieving company-wide marketing and revenue goals.