Home » Salary Guide » PPC Executive

Job description

A PPC (Pay-per-click) executive is responsible for managing and executing a company's PPC advertising campaigns. Their tasks include keyword research, ad copywriting, bid management, campaign optimisation, and performance analysis to achieve advertising goals such as lead generation, sales, or website traffic.

Explore salaries for marketing roles in your region.

Regional salaries

National average salary range

Lower quartile
£30,665
The band under which 25% of salaries are paid. The entry point for the job role
Median
£35,046
The midpoint salary for the job role
Upper quartile
£39,427
The band above which 25% of salaries are paid. For experienced professionals operating at expert level.
Career overview
Responsibilities
  • Knowledge of Google AdWords platform, including AdWords Editor, AdWords Scripts, and Google Analytics.
  • Experience with social performance marketing channels to include, Facebook Ads, Instagram Ads, Twitter, LinkedIn, Amazon Advertising and YouTube Ads.
  • Ability to research and analyse keywords, target audiences, and competitor strategies.
  • Understanding of bidding strategies, including manual and automated bidding, and the ability to optimize bids to achieve performance goals.
  • Ability to create and optimise effective ad copy, including headlines, descriptions, and calls-to-action.
  • Knowledge of ad targeting, including geographic, demographic, and contextual targeting, and the ability to optimise campaigns for maximum performance.
  • Understanding of conversion tracking, including the ability to set up and analyse conversion tracking data.
  • Proficiency in using data visualisation tools to create and analyze reports, including visualising trends, identifying opportunities, and making data-driven decisions.
  • Understanding of search engine optimisation (SEO) and how to integrate SEO and AdWords strategies for optimal results.
  • Ability to manage large scale campaigns, including budget allocation, bidding, and performance optimization.
  • Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner.
  • Strong attention to detail and accuracy, with the ability to spot and correct errors.
  • Ability to continuously learn and stay up-to-date with the latest industry trends, techniques, and technologies.
Key skills and personal attributes
  • Analytical mindset & data-driven approach.
  • Knowledge of PPC advertising platforms, strategies, and tactics.
  • Excellent attention to detail and organisational skills.
  • Good communication and interpersonal skills.
  • Strong problem-solving skills.
  • Ability to work in a fast-paced and dynamic environment.
  • Continual learning and adaptation to industry changes and updates.
  • Experience with tracking, analyzing, and optimising campaigns.
  • Knowledge of online marketing, SEO, and customer behavior.
  • Effective time management and prioritisation skills.
Relevant marketing qualifications
  1. A degree in marketing, business, or a related field
  2. 1-2 years of experience in a marketing assistant or coordinator role
  3. Detail oriented, able to follow through and meet deadlines
  4. Strong analytical and problem-solving skills
Career path

The skills required to excel at a PPC role include strong analytical and research capabilities. The natural progression within the PPC team is detailed below but the skills would transfer well to a marketing analyst or the analysis and segmentation of data required for CRM based jobs.

Entry-level PPC specialist: focus on learning the basics of PPC advertising, such as creating and launching campaigns, monitoring and analyzing performance, and making optimizations.

Junior PPC executive: take on more responsibility for managing campaigns and making strategy decisions, with a focus on meeting or exceeding performance goals.

Senior PPC executive: lead and manage a team of PPC specialists, work closely with other departments, such as sales and product development, to align PPC efforts with overall business goals.

PPC manager: oversee the overall PPC strategy for a company or department, make high-level decisions, and collaborate with other marketing and business leaders to drive success.

Director of PPC: responsible for the company's entire digital advertising efforts, including PPC, and for achieving company-wide marketing and revenue goals.

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