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Job description

A marketing assistant generally helps with tasks that support the work of a marketing team or department.

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Career overview

A marketing assistant generally helps with tasks that support the work of a marketing team or department. This can include a wide range of activities, such as:

  • Assisting with the development of marketing campaigns and materials, such as flyers, emails, and social media posts
  • Managing the organisation's social media accounts, including creating and scheduling posts and engaging with followers
  • Conducting market research and analyzing data to inform marketing strategies
  • Coordinating events, such as product launches, trade shows, and conferences
  • Managing the production of marketing materials, including working with designers and printers
  • Assisting with the creation and maintenance of marketing databases and lists
  • Managing the organisation's website, including updating content and tracking website analytics
  • Providing support to the sales team by generating leads, preparing sales materials, and setting up meetings
  • Performing administrative tasks, such as scheduling, budget management, and email management
  • The specific duties of a marketing assistant may vary depending on the size and needs of the organisation they work for, as well as their level of experience and expertise.
Key skills and personal attributes

There are several skills that can be helpful for a marketing assistant to have, including:

  1. Communication skills: Marketing assistants should be able to effectively communicate with a wide range of people, including team members, clients, and vendors. They should also be able to write clearly and concisely for various marketing materials.
  2. Organisational skills: Marketing assistants often have to juggle multiple projects and tasks at once, so strong organisational skills are essential to keep everything running smoothly.
  3. Attention to detail: Marketing materials should be accurate and error-free, so a marketing assistant should have a keen eye for detail.
  4. Creativity: Marketing assistants may be responsible for generating ideas for campaigns and materials, so being able to think creatively can be a valuable skill.
  5. Adaptability: The marketing industry is constantly changing, so being able to adapt to new technologies and strategies is important for a marketing assistant.
  6. Technical skills: Depending on the organisation, a marketing assistant may be responsible for managing websites, social media accounts, or databases. Proficiency in relevant technologies and software can be helpful.
  7. Marketing knowledge: A marketing assistant should have a basic understanding of marketing principles and how to apply them in practice.
  8. Time management skills: Marketing assistants should be able to manage their time effectively and prioritise tasks to meet deadlines.
Relevant marketing qualifications

Although generally not required, a degree in marketing, business, or a related field would be beneficial.

  1. An entry level role, prior marketing experience may not be required.
  2. Strong teamwork skills
  3. Detail oriented, able to follow through and meet deadlines
  4. Excellent written and verbal communication skills
  5. Strong problem-solving skills
Career path

Marketing careers can be broken into a number of marketing fields or specialist paths and levels of experience within each.

Relevant work experience. Many marketing jobs require candidates to have some form of marketing experience, whether it be through internships, part-time jobs, or full-time positions.

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