Home » Salary Guide – 2025 » Marketing Assistant

Job description

A marketing assistant generally helps with tasks that support the work of a marketing team or department.

Explore salaries for marketing roles in your region.

Regional salaries

National average salary range

Lower quartile
£26,284
The band under which 25% of salaries are paid. The entry point for the job role
Median
£28,913
The midpoint salary for the job role
Upper quartile
£31,541
The band above which 25% of salaries are paid. For experienced professionals operating at expert level.
Career overview
Responsibilities

A marketing assistant generally helps with tasks that support the work of a marketing team or department. This can include a wide range of activities, such as:

  • Assisting with the development of marketing campaigns and materials, such as flyers, emails, and social media posts
  • Managing the organisation's social media accounts, including creating and scheduling posts and engaging with followers
  • Conducting market research and analyzing data to inform marketing strategies
  • Coordinating events, such as product launches, trade shows, and conferences
  • Managing the production of marketing materials, including working with designers and printers
  • Assisting with the creation and maintenance of marketing databases and lists
  • Managing the organisation's website, including updating content and tracking website analytics
  • Providing support to the sales team by generating leads, preparing sales materials, and setting up meetings
  • Performing administrative tasks, such as scheduling, budget management, and email management
  • The specific duties of a marketing assistant may vary depending on the size and needs of the organisation they work for, as well as their level of experience and expertise.
Key skills and personal attributes

There are several skills that can be helpful for a marketing assistant to have, including:

  1. Communication skills: Marketing assistants should be able to effectively communicate with a wide range of people, including team members, clients, and vendors. They should also be able to write clearly and concisely for various marketing materials.
  2. Organisational skills: Marketing assistants often have to juggle multiple projects and tasks at once, so strong organisational skills are essential to keep everything running smoothly.
  3. Attention to detail: Marketing materials should be accurate and error-free, so a marketing assistant should have a keen eye for detail.
  4. Creativity: Marketing assistants may be responsible for generating ideas for campaigns and materials, so being able to think creatively can be a valuable skill.
  5. Adaptability: The marketing industry is constantly changing, so being able to adapt to new technologies and strategies is important for a marketing assistant.
  6. Technical skills: Depending on the organisation, a marketing assistant may be responsible for managing websites, social media accounts, or databases. Proficiency in relevant technologies and software can be helpful.
  7. Marketing knowledge: A marketing assistant should have a basic understanding of marketing principles and how to apply them in practice.
  8. Time management skills: Marketing assistants should be able to manage their time effectively and prioritise tasks to meet deadlines.
Relevant marketing qualifications

Although generally not required, a degree in marketing, business, or a related field would be beneficial.

  1. An entry level role, prior marketing experience may not be required.
  2. Strong teamwork skills
  3. Detail oriented, able to follow through and meet deadlines
  4. Excellent written and verbal communication skills
  5. Strong problem-solving skills
Career path

Marketing careers can be broken into a number of marketing fields or specialist paths and levels of experience within each.

Relevant work experience. Many marketing jobs require candidates to have some form of marketing experience, whether it be through internships, part-time jobs, or full-time positions.

Discover more
marketing salary report
marketing salary insights
marketing recruitment salary

Marketing salary report

Marketing insights

Marketing recruitment

Find salaries for marketing roles in your region with our up to date marketing salary report.
Marketing salary report

Explore our industry specific insights to find out how individual roles are performing.Marketing insights

Our recruitment services are among the highest rated in the recruitment industry.Marketing recruitment

Latest Marketing Jobs

Procurement Specialist

London - West / £60,000

An exciting opportunity has arisen for an experienced and commercially astute Procurement Manager / Buyer to join a dynamic, award-winning international research consultancy. This is a stand alone role and the role-holder will set up and in time grow the function for the procurement of goods and services across their multi market research agency. The role...

Read more

Investment Lead – Hybrid, 2 days in London or Milton Keynes

London - Central / £300 per day

Our client, a national innovation organisation, that focuses on place-based growth, transport and infrastructure is looking for an Investment Lead. Working across government, industry and high-growth businesses, they improve how people live, move and work across the UK. This is a 3-month temp to perm opportunity paying up to £300 per/day and up to £62,000...

Read more

Campaign / CRM Manager

Tyne and Wear / £45,000

An established, customer-focused organisation is looking to appoint a dedicated and detail-oriented Campaign / CRM Manager to join its small marketing team in Sunderland – office-first environment, with potential to offer hybrid for the right candidate. This hands-on CRM Manager role will own and develop the HubSpot platform: setting the roadmap, writing the handbook on...

Read more
More Jobs

Search other Marketing roles


Ready to hire?
finance professionals

Looking to hire?

More than 20,000 people register with the Ashdown Group every month. We have access to hundreds of high-calibre professionals living within an easy commute of your business.