Marketing  Qualifications

CIM - the Chartered Institute of Marketing

Foundation Certificate in Professional Marketing

Foundation Certificate in Professional Digital Marketing

For those new to junior marketing roles or looking to enter the industry. A perfect introduction to marketing with a choice of two qualifications to suit your career path.

Certificate in Professional Marketing

Certificate in Professional Digital Marketing

For marketing executives, or equivalent, with industry experience and who are looking to advance their career. Choose between two qualifications to suit your career path.

Diploma in Professional Marketing

Diploma in Professional Digital Marketing

For marketing managers working in operational and supervisory roles, to progress strategic and management skills. Equivalent level to an undergraduate degree.

Postgraduate Diploma in Professional Marketing

For senior marketers moving to a more strategic management role with international marketing challenges. Equivalent level to a Master’s degree. Only available to those who reside outside of the UK.

Marketing Leadership Programme

For experienced, strategic or management level marketers looking to strengthen their leadership skills. Equivalent level to a Master’s degree.

CIPR - Chartered Institute of Public Relations

CIPR Foundation - The entry point to CIPR’s suite of professional qualifications.

Professional PR Certificate - A detailed introduction to PR to develop the knowledge and skills to progress in a career in PR.

Professional PR Diploma - Take a strategic approach to PR and prepare to lead at board level.

Internal Communications Certificate (Specialist) - A detailed introduction to PR to develop the knowledge and skills to progress in a career in PR.

Internal Communications Diploma (Specialist) - To develop specialist knowledge and expertise in the contexts, concepts and practical tools of internal communication.

Public Affairs Diploma (Specialist) - To enable candidates to develop specialist knowledge and expertise in the contexts, concepts and practical tools of public affairs.

Crisis Communications Diploma (Specialist) - For both generalist professionals who wish to enhance their knowledge of the discipline and for those looking to follow a career in crisis communication.

Digital Communications Diploma (Specialist) - For both generalist professionals who wish to enhance their knowledge of the discipline and for those looking to follow a career in digital communications.

Digital Marketing Institute

Professional Diploma in Digital Marketing - Comprehensive course to demonstrate extensive understanding of the discipline, suitable for all levels.

Postgraduate Diploma in Digital Marketing - Demonstrates deep knowledge & proficiency. Expert level suitable for Senior Digital marketing professionals.

Certified Social Media Marketing Specialist - Professional Certification to demonstrate extensive understanding of the discipline. Specialist Level for deep, specific subject matter within the digital domain.

Certified Search Marketing Specialist - Professional Certification to demonstrate extensive understanding of the discipline. Specialist Level for deep, specific subject matter training within the digital domain.

Certified Digital Strategy & Planning Specialist - Professional Certification to Demonstrate extensive understanding of the discipline. Specialist Level for deep, specific subject matter training within the digital domain.

Masters in Digital Marketing, Accredited MScMasters Level, Masters Level - For those ready to lead digital transformation in their organization.

IDM - The Institute of Data & Marketing

Professional Diploma in Intelligent Marketing - For those leading a team to develop and implement multichannel marketing campaigns.

Professional Diploma in Digital Marketing - This course incorporates all you need to know about digital marketing, data driven marketing, customer centric marketing and more.

Postgraduate Diploma in Digital Marketing - All you need to know about digital marketing, data driven marketing, customer centric marketing and more.

Postgraduate Diploma in Intelligent Marketing - For intelligent marketing leaders to successfully develop and manage an effective marketing department in a digital world.

AI and Machine Learning for Marketers - Specialist knowledge and skills to leverage leading-edge technologies for your organisation.

Advanced Certificate in Digital Copywriting - Achieve your business goals by writing copy that engages and persuades your audience.

Professional Certificate in Social Media - How to use data to create customer focused social media strategies.

Award in Behavioural Economics - Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results

Award in Campaign Data Strategy - How to use marketing campaign data to achieve your strategic goals

Award in Content Marketing Strategy - Design effective content marketing strategies.

Award in Customer Data Strategy - improve marketing performance

Award in Data & Analysis - The core principles, concepts and practical applications of data and analysis used in digital and data-driven marketing.

Award in Data Driven Marketing Planning - Marketing campaign planning to make informed decision making.

Award in Digital Marketing Strategy - Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.

Award in Direct Mail - The core principles, concepts and practical applications of direct mail.

Award in Email Marketing Strategy - Improve email conversions, engagement and inbox placement through strategic planning of email activity.

Award in GDPR - The main legal requirements and information to ensure marketing activities involving personal data are compliant to the GDPR.

Award in GDPR for Direct Mail - Direct mail for marketers under the GDPR.

Award in Marketing - Fundamentals of marketing for those new to marketing, or looking to strengthen understanding of best-practice marketing fundamentals, this course is for you

Award in Digital Copywriting - Copy writing for digital channels to build brands and gets results.

Interactive Advertising Bureau

Digital Marketing - A complete introduction to digital marketing.

Social Media - Where social is headed and how to align your business with its direction.

Practical Sales Training - Practical aspects of sales training, including trust building and client relationships.

Ads Ops Management - The activation and optimisation of campaigns, as well as the use of data in their planning.

Measurement & Planning - How to plan and measure a variety of digital campaigns.

Programmatic 101 - The basics of programmatic: how an ad is targeted, served, and personalised.

Programmatic Advanced - The advanced side of programmatic: regulation and data, and the monetisation of inventory.

Programmatic Video - Learn how to apply programmatic principles to video advertising.

IPA Institute of Practitioners in Advertising

Excellence Diploma in Brands - The gold standard for critical thinking and advertising innovation.

Effectiveness Essentials Certificate - Understanding the role and the need for effectiveness in marketing

Foundation Certificate - Brand communications course adapted for candidates outside the UK.

IPM The Institute of Promotional Marketing

IPM Diploma - For those responsible for running brand activations.

Incentive & motivation diploma -  Specifically designed for the reward and recognition industry.

Foundation Certificate - Introduction and grounding in the Promotional Marketing and Brand Activation industry

MRS Market Research Society

Market Research courses and qualifications ranging from Foundation to Masters level.