PPC Manager Recruitment
Job description
Working in the paid advertising team, the manager role is a higher-level position with more experience in PPC advertising.
Generally responsible for managing a team of PPC Executives and overseeing the overall strategy and implementation of PPC campaigns.
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National average salary range
Career overviewResponsibilities
- Responsible for creating and executing PPC campaigns that align with the business goals and target audience. This involves researching keywords, writing ad copy, setting bids, and determining budgets.
- The PPC Manager will be responsible for budgeting ad spend and optimizing campaigns against budgets.
- Managing campaigns: The PPC Manager is responsible for monitoring and analyzing campaign performance data, making optimizations, and ensuring that campaigns are running effectively and efficiently.
- Managing a team of analysts or PPC executives, including training, personal development, motivating the team and maintaining consistent results.
- Staying up-to-date with industry trends and innovations in PPC advertising and to be able to apply this knowledge to improve campaign performance.
- The PPC manager will be responsible for the return on investment of various campaigns and will measure success by looking at the number of metrics including:
- Conversions (actions taken by users) divided by the number of clicks on ads.
- Cost-per-click (CPC): The average amount spent for each click on an ad.
- Return on ad spend (ROAS): The return generated from advertising spend, calculated as revenue divided by ad spend.
- Click-through rate (CTR): The ratio of clicks on an ad to the number of times the ad was shown.
- Quality Score: A metric used by search engines to measure the relevance and usefulness of an ad, affecting its visibility and cost.
- Responsible for consistently achieving strong results against these metrics.
Key skills and personal attributes
- Analytical mindset & data-driven approach.
- Knowledge of PPC advertising platforms, strategies, and tactics.
- Excellent attention to detail and organizational skills.
- Good communication and interpersonal skills.
- Strong problem-solving skills.
- Ability to work in a fast-paced and dynamic environment.
- Continual learning and adaptation to industry changes and updates.
- Experience with tracking, analyzing, and optimizing campaigns.
- Knowledge of online marketing, SEO, and customer behavior.
- Effective time management and prioritization skills.
Relevant marketing qualifications
- A degree in marketing, business, or a related field
- 3-4 years of experience in a PPC role
- Detail oriented, able to follow through and meet deadlines
- Good soft skills with the ability to lead a team.
- Strong analytical and problem-solving skills
Career path
A PPC (Pay-Per-Click) manager typically has several career path options within the digital marketing industry, including:
- Senior Digital Marketing Manager: Advancement to a senior role within the same company or moving to a larger organization.
- Digital Marketing Director: Overseeing the overall digital marketing strategy, including PPC campaigns.
- Starting your own digital marketing agency focused on PPC services.
- Marketing Automation Specialist: Implementing marketing automation solutions to streamline and optimize PPC campaigns at consultant level.
- Data Analytics Manager: Using data analytics to inform PPC strategy and decision-making.
- E-commerce Marketing Manager: Focusing on PPC campaigns specific to e-commerce businesses.
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