PPC Manager Recruitment

• Responsible for creating and executing PPC campaigns that align with the business goals and target audience. This involves researching keywords, writing ad copy, setting bids, and determining budgets.
• The PPC Manager will be responsible for budgeting ad spend and optimizing campaigns against budgets.
• Managing campaigns: The PPC Manager is responsible for monitoring and analyzing campaign performance data, making optimizations, and ensuring that campaigns are running effectively and efficiently.
• Managing a team of analysts or PPC executives, including training, personal development, motivating the team and maintaining consistent results.
• Staying up-to-date with industry trends and innovations in PPC advertising and to be able to apply this knowledge to improve campaign performance.
• The PPC manager will be responsible for the return on investment of various campaigns and will measure success by looking at the number of metrics including:
• Conversions (actions taken by users) divided by the number of clicks on ads.
• Cost-per-click (CPC): The average amount spent for each click on an ad.
• Return on ad spend (ROAS): The return generated from advertising spend, calculated as revenue divided by ad spend.
• Click-through rate (CTR): The ratio of clicks on an ad to the number of times the ad was shown.
• Quality Score: A metric used by search engines to measure the relevance and usefulness of an ad, affecting its visibility and cost.
• Responsible for consistently achieving strong results against these metrics.

• Analytical mindset & data-driven approach.
• Knowledge of PPC advertising platforms, strategies, and tactics.
• Excellent attention to detail and organizational skills.
• Good communication and interpersonal skills.
• Strong problem-solving skills.
• Ability to work in a fast-paced and dynamic environment.
• Continual learning and adaptation to industry changes and updates.
• Experience with tracking, analyzing, and optimizing campaigns.
• Knowledge of online marketing, SEO, and customer behavior.
• Effective time management and prioritization skills.

1. A degree in marketing, business, or a related field
2. 3-4 years of experience in a PPC role
3. Detail oriented, able to follow through and meet deadlines
4. Good soft skills with the ability to lead a team.
5. Strong analytical and problem-solving skills

A PPC (Pay-Per-Click) manager typically has several career path options within the digital marketing industry, including:

• Senior Digital Marketing Manager: Advancement to a senior role within the same company or moving to a larger organization.
• Digital Marketing Director: Overseeing the overall digital marketing strategy, including PPC campaigns.
• Starting your own digital marketing agency focused on PPC services.
• Marketing Automation Specialist: Implementing marketing automation solutions to streamline and optimize PPC campaigns at consultant level.
• Data Analytics Manager: Using data analytics to inform PPC strategy and decision-making.
• E-commerce Marketing Manager: Focusing on PPC campaigns specific to e-commerce businesses.