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With marketing budgets climbing in 2024 marketing teams are likely to expand and develop at a faster pace as the year progresses. The need for skills that can utilise emerging technologies will be in high demand, with salaries rising to reflect this.

Explore salaries for marketing roles in your region.

Role Category Title Region Lower Quartile Median Upper Quartile
CMO CMO National Average £98,129 £119,156 £153,326
CMO CMO London £112,000 £136,000 £175,000
CMO CMO SouthEast £103,704 £125,926 £162,037
CMO CMO SouthWest £96,552 £117,241 £150,862
CMO CMO EastEast £100,000 £121,429 £156,250
CMO CMO WestMidlands £97,391 £118,261 £152,174
CMO CMO EastMidlands £97,391 £118,261 £152,174
CMO CMO Yorkshire £94,118 £114,286 £147,059
CMO CMO NorthEast £93,333 £113,333 £145,833
CMO CMO NorthWest £94,118 £114,286 £147,059
CMO CMO Scotland £98,246 £119,298 £153,509
CMO CMO Wales £92,562 £112,397 £144,628
MarketingDirector Marketing Director National Average £87,615 £109,518 £140,184
MarketingDirector Marketing Director London £100,000 £125,000 £160,000
MarketingDirector Marketing Director SouthEast £92,593 £115,741 £148,148
MarketingDirector Marketing Director SouthWest £86,207 £107,759 £137,931
MarketingDirector Marketing Director EastEast £89,286 £111,607 £142,857
MarketingDirector Marketing Director WestMidlands £86,957 £108,696 £139,130
MarketingDirector Marketing Director EastMidlands £86,957 £108,696 £139,130
MarketingDirector Marketing Director Yorkshire £84,034 £105,042 £134,454
MarketingDirector Marketing Director NorthEast £83,333 £104,167 £133,333
MarketingDirector Marketing Director NorthWest £84,034 £105,042 £134,454
MarketingDirector Marketing Director Scotland £87,719 £109,649 £140,351
MarketingDirector Marketing Director Wales £82,645 £103,306 £132,231
HeadofMarketing Head of Marketing National Average £70,092 £78,853 £96,376
HeadofMarketing Head of Marketing London £80,000 £90,000 £110,000
HeadofMarketing Head of Marketing SouthEast £74,074 £83,333 £101,852
HeadofMarketing Head of Marketing SouthWest £68,966 £77,586 £94,828
HeadofMarketing Head of Marketing EastEast £71,429 £80,357 £98,214
HeadofMarketing Head of Marketing WestMidlands £69,565 £78,261 £95,652
HeadofMarketing Head of Marketing EastMidlands £69,565 £78,261 £95,652
HeadofMarketing Head of Marketing Yorkshire £67,227 £75,630 £92,437
HeadofMarketing Head of Marketing NorthEast £66,667 £75,000 £91,667
HeadofMarketing Head of Marketing NorthWest £67,227 £75,630 £92,437
HeadofMarketing Head of Marketing Scotland £70,175 £78,947 £96,491
HeadofMarketing Head of Marketing Wales £66,116 £74,380 £90,909
HeadofDigitalMarketing Head of Digital Marketing National Average £70,092 £78,853 £96,376
HeadofDigitalMarketing Head of Digital Marketing London £80,000 £90,000 £110,000
HeadofDigitalMarketing Head of Digital Marketing SouthEast £74,074 £83,333 £101,852
HeadofDigitalMarketing Head of Digital Marketing SouthWest £68,966 £77,586 £94,828
HeadofDigitalMarketing Head of Digital Marketing EastEast £71,429 £80,357 £98,214
HeadofDigitalMarketing Head of Digital Marketing WestMidlands £69,565 £78,261 £95,652
HeadofDigitalMarketing Head of Digital Marketing EastMidlands £69,565 £78,261 £95,652
HeadofDigitalMarketing Head of Digital Marketing Yorkshire £67,227 £75,630 £92,437
HeadofDigitalMarketing Head of Digital Marketing NorthEast £66,667 £75,000 £91,667
HeadofDigitalMarketing Head of Digital Marketing NorthWest £67,227 £75,630 £92,437
HeadofDigitalMarketing Head of Digital Marketing Scotland £70,175 £78,947 £96,491
HeadofDigitalMarketing Head of Digital Marketing Wales £66,116 £74,380 £90,909
SeniorMarketingManager Senior Marketing Manager National Average £52,569 £61,330 £70,092
SeniorMarketingManager Senior Marketing Manager London £60,000 £70,000 £80,000
SeniorMarketingManager Senior Marketing Manager SouthEast £55,556 £64,815 £74,074
SeniorMarketingManager Senior Marketing Manager SouthWest £51,724 £60,345 £68,966
SeniorMarketingManager Senior Marketing Manager EastEast £53,571 £62,500 £71,429
SeniorMarketingManager Senior Marketing Manager WestMidlands £52,174 £60,870 £69,565
SeniorMarketingManager Senior Marketing Manager EastMidlands £52,174 £60,870 £69,565
SeniorMarketingManager Senior Marketing Manager Yorkshire £50,420 £58,824 £67,227
SeniorMarketingManager Senior Marketing Manager NorthEast £50,000 £58,333 £66,667
SeniorMarketingManager Senior Marketing Manager NorthWest £50,420 £58,824 £67,227
SeniorMarketingManager Senior Marketing Manager Scotland £52,632 £61,404 £70,175
SeniorMarketingManager Senior Marketing Manager Wales £49,587 £57,851 £66,116
MarketingManagerashdown Marketing Manager National Average £43,807 £52,569 £61,330
MarketingManagerashdown Marketing Manager London £50,000 £60,000 £70,000
MarketingManagerashdown Marketing Manager SouthEast £46,296 £55,556 £64,815
MarketingManagerashdown Marketing Manager SouthWest £43,103 £51,724 £60,345
MarketingManagerashdown Marketing Manager EastEast £44,643 £53,571 £62,500
MarketingManagerashdown Marketing Manager WestMidlands £43,478 £52,174 £60,870
MarketingManagerashdown Marketing Manager EastMidlands £43,478 £52,174 £60,870
MarketingManagerashdown Marketing Manager Yorkshire £42,017 £50,420 £58,824
MarketingManagerashdown Marketing Manager NorthEast £41,667 £50,000 £58,333
MarketingManagerashdown Marketing Manager NorthWest £42,017 £50,420 £58,824
MarketingManagerashdown Marketing Manager Scotland £43,860 £52,632 £61,404
MarketingManagerashdown Marketing Manager Wales £41,322 £49,587 £57,851
DigitalMarketingManager Digital Marketing Manager National Average £43,807 £52,569 £61,330
DigitalMarketingManager Digital Marketing Manager London £50,000 £60,000 £70,000
DigitalMarketingManager Digital Marketing Manager SouthEast £46,296 £55,556 £64,815
DigitalMarketingManager Digital Marketing Manager SouthWest £43,103 £51,724 £60,345
DigitalMarketingManager Digital Marketing Manager EastEast £44,643 £53,571 £62,500
DigitalMarketingManager Digital Marketing Manager WestMidlands £43,478 £52,174 £60,870
DigitalMarketingManager Digital Marketing Manager EastMidlands £43,478 £52,174 £60,870
DigitalMarketingManager Digital Marketing Manager Yorkshire £42,017 £50,420 £58,824
DigitalMarketingManager Digital Marketing Manager NorthEast £41,667 £50,000 £58,333
DigitalMarketingManager Digital Marketing Manager NorthWest £42,017 £50,420 £58,824
DigitalMarketingManager Digital Marketing Manager Scotland £43,860 £52,632 £61,404
DigitalMarketingManager Digital Marketing Manager Wales £41,322 £49,587 £57,851
SeniorMarketingExecutive Senior Marketing Executive National Average £30,665 £35,046 £42,055
SeniorMarketingExecutive Senior Marketing Executive London £35,000 £40,000 £48,000
SeniorMarketingExecutive Senior Marketing Executive SouthEast £32,407 £37,037 £44,444
SeniorMarketingExecutive Senior Marketing Executive SouthWest £30,172 £34,483 £41,379
SeniorMarketingExecutive Senior Marketing Executive EastEast £31,250 £35,714 £42,857
SeniorMarketingExecutive Senior Marketing Executive WestMidlands £30,435 £34,783 £41,739
SeniorMarketingExecutive Senior Marketing Executive EastMidlands £30,435 £34,783 £41,739
SeniorMarketingExecutive Senior Marketing Executive Yorkshire £29,412 £33,613 £40,336
SeniorMarketingExecutive Senior Marketing Executive NorthEast £29,167 £33,333 £40,000
SeniorMarketingExecutive Senior Marketing Executive NorthWest £29,412 £33,613 £40,336
SeniorMarketingExecutive Senior Marketing Executive Scotland £30,702 £35,088 £42,105
SeniorMarketingExecutive Senior Marketing Executive Wales £28,926 £33,058 £39,669
MarketingExecutiveAshdown Marketing Executive National Average £29,789 £33,294 £39,427
MarketingExecutiveAshdown Marketing Executive London £34,000 £38,000 £45,000
MarketingExecutiveAshdown Marketing Executive SouthEast £31,481 £35,185 £41,667
MarketingExecutiveAshdown Marketing Executive SouthWest £29,310 £32,759 £38,793
MarketingExecutiveAshdown Marketing Executive EastEast £30,357 £33,929 £40,179
MarketingExecutiveAshdown Marketing Executive WestMidlands £29,565 £33,043 £39,130
MarketingExecutiveAshdown Marketing Executive EastMidlands £29,565 £33,043 £39,130
MarketingExecutiveAshdown Marketing Executive Yorkshire £28,571 £31,933 £37,815
MarketingExecutiveAshdown Marketing Executive NorthEast £28,333 £31,667 £37,500
MarketingExecutiveAshdown Marketing Executive NorthWest £28,571 £31,933 £37,815
MarketingExecutiveAshdown Marketing Executive Scotland £29,825 £33,333 £39,474
MarketingExecutiveAshdown Marketing Executive Wales £28,099 £31,405 £37,190
DigitalMarketingExecutive Digital Marketing Executive National Average £30,665 £35,046 £39,427
DigitalMarketingExecutive Digital Marketing Executive London £35,000 £40,000 £45,000
DigitalMarketingExecutive Digital Marketing Executive SouthEast £32,407 £37,037 £41,667
DigitalMarketingExecutive Digital Marketing Executive SouthWest £30,172 £34,483 £38,793
DigitalMarketingExecutive Digital Marketing Executive EastEast £31,250 £35,714 £40,179
DigitalMarketingExecutive Digital Marketing Executive WestMidlands £30,435 £34,783 £39,130
DigitalMarketingExecutive Digital Marketing Executive EastMidlands £30,435 £34,783 £39,130
DigitalMarketingExecutive Digital Marketing Executive Yorkshire £29,412 £33,613 £37,815
DigitalMarketingExecutive Digital Marketing Executive NorthEast £29,167 £33,333 £37,500
DigitalMarketingExecutive Digital Marketing Executive NorthWest £29,412 £33,613 £37,815
DigitalMarketingExecutive Digital Marketing Executive Scotland £30,702 £35,088 £39,474
DigitalMarketingExecutive Digital Marketing Executive Wales £28,926 £33,058 £37,190
MarketingAssistant Marketing Assistant National Average £26,284 £28,913 £31,541
MarketingAssistant Marketing Assistant London £30,000 £33,000 £36,000
MarketingAssistant Marketing Assistant SouthEast £27,778 £30,556 £33,333
MarketingAssistant Marketing Assistant SouthWest £25,862 £28,448 £31,034
MarketingAssistant Marketing Assistant EastEast £26,786 £29,464 £32,143
MarketingAssistant Marketing Assistant WestMidlands £26,087 £28,696 £31,304
MarketingAssistant Marketing Assistant EastMidlands £26,087 £28,696 £31,304
MarketingAssistant Marketing Assistant Yorkshire £25,210 £27,731 £30,252
MarketingAssistant Marketing Assistant NorthEast £25,000 £27,500 £30,000
MarketingAssistant Marketing Assistant NorthWest £25,210 £27,731 £30,252
MarketingAssistant Marketing Assistant Scotland £26,316 £28,947 £31,579
MarketingAssistant Marketing Assistant Wales £24,793 £27,273 £29,752
BrandManager Brand Manager National Average £44,684 £50,817 £63,083
BrandManager Brand Manager London £51,000 £58,000 £72,000
BrandManager Brand Manager SouthEast £47,222 £53,704 £66,667
BrandManager Brand Manager SouthWest £43,966 £50,000 £62,069
BrandManager Brand Manager EastEast £45,536 £51,786 £64,286
BrandManager Brand Manager WestMidlands £44,348 £50,435 £62,609
BrandManager Brand Manager EastMidlands £44,348 £50,435 £62,609
BrandManager Brand Manager Yorkshire £42,857 £48,739 £60,504
BrandManager Brand Manager NorthEast £42,500 £48,333 £60,000
BrandManager Brand Manager NorthWest £42,857 £48,739 £60,504
BrandManager Brand Manager Scotland £44,737 £50,877 £63,158
BrandManager Brand Manager Wales £42,149 £47,934 £59,504
CampaignsManager Campaign Manager National Average £39,427 £45,560 £52,569
CampaignManager Campaign Manager London £45,000 £52,000 £60,000
CampaignManager Campaign Manager SouthEast £41,667 £48,148 £55,556
CampaignManager Campaign Manager SouthWest £38,793 £44,828 £51,724
CampaignManager Campaign Manager EastEast £40,179 £46,429 £53,571
CampaignManager Campaign Manager WestMidlands £39,130 £45,217 £52,174
CampaignManager Campaign Manager EastMidlands £39,130 £45,217 £52,174
CampaignManager Campaign Manager Yorkshire £37,815 £43,697 £50,420
CampaignManager Campaign Manager NorthEast £37,500 £43,333 £50,000
CampaignManager Campaign Manager NorthWest £37,815 £43,697 £50,420
CampaignManager Campaign Manager Scotland £39,474 £45,614 £52,632
CampaignManager Campaign Manager Wales £37,190 £42,975 £49,587
CommunicationsManager Communications Manager National Average £42,055 £49,940 £61,330
CommunicationsManager Communications Manager London £48,000 £57,000 £70,000
CommunicationsManager Communications Manager SouthEast £44,444 £52,778 £64,815
CommunicationsManager Communications Manager SouthWest £41,379 £49,138 £60,345
CommunicationsManager Communications Manager EastEast £42,857 £50,893 £62,500
CommunicationsManager Communications Manager WestMidlands £41,739 £49,565 £60,870
CommunicationsManager Communications Manager EastMidlands £41,739 £49,565 £60,870
CommunicationsManager Communications Manager Yorkshire £40,336 £47,899 £58,824
CommunicationsManager Communications Manager NorthEast £40,000 £47,500 £58,333
CommunicationsManager Communications Manager NorthWest £40,336 £47,899 £58,824
CommunicationsManager Communications Manager Scotland £42,105 £50,000 £61,404
CommunicationsManager Communications Manager Wales £39,669 £47,107 £57,851
ContentManager Content Manager National Average £35,046 £42,055 £52,569
ContentManager Content Manager London £40,000 £48,000 £60,000
ContentManager Content Manager SouthEast £37,037 £44,444 £55,556
ContentManager Content Manager SouthWest £34,483 £41,379 £51,724
ContentManager Content Manager EastEast £35,714 £42,857 £53,571
ContentManager Content Manager WestMidlands £34,783 £41,739 £52,174
ContentManager Content Manager EastMidlands £34,783 £41,739 £52,174
ContentManager Content Manager Yorkshire £33,613 £40,336 £50,420
ContentManager Content Manager NorthEast £33,333 £40,000 £50,000
ContentManager Content Manager NorthWest £33,613 £40,336 £50,420
ContentManager Content Manager Scotland £35,088 £42,105 £52,632
ContentManager Content Manager Wales £33,058 £39,669 £49,587
UXManager UX Manager National Average £52,569 £61,330 £74,473
UXManager UX Manager London £60,000 £70,000 £85,000
UXManager UX Manager SouthEast £55,556 £64,815 £78,704
UXManager UX Manager SouthWest £51,724 £60,345 £73,276
UXManager UX Manager EastEast £53,571 £62,500 £75,893
UXManager UX Manager WestMidlands £52,174 £60,870 £73,913
UXManager UX Manager EastMidlands £52,174 £60,870 £73,913
UXManager UX Manager Yorkshire £50,420 £58,824 £71,429
UXManager UX Manager NorthEast £50,000 £58,333 £70,833
UXManager UX Manager NorthWest £50,420 £58,824 £71,429
UXManager UX Manager Scotland £52,632 £61,404 £74,561
UXManager UX Manager Wales £49,587 £57,851 £70,248
CRMManager CRM Manager National Average £43,807 £52,569 £61,330
CRMManager CRM Manager London £50,000 £60,000 £70,000
CRMManager CRM Manager SouthEast £46,296 £55,556 £64,815
CRMManager CRM Manager SouthWest £43,103 £51,724 £60,345
CRMManager CRM Manager EastEast £44,643 £53,571 £62,500
CRMManager CRM Manager WestMidlands £43,478 £52,174 £60,870
CRMManager CRM Manager EastMidlands £43,478 £52,174 £60,870
CRMManager CRM Manager Yorkshire £42,017 £50,420 £58,824
CRMManager CRM Manager NorthEast £41,667 £50,000 £58,333
CRMManager CRM Manager NorthWest £42,017 £50,420 £58,824
CRMManager CRM Manager Scotland £43,860 £52,632 £61,404
CRMManager CRM Manager Wales £41,322 £49,587 £57,851
CRMAnalyst CRM Analyst National Average £30,665 £42,055 £48,188
CRMAnalyst CRM Analyst London £35,000 £48,000 £55,000
CRMAnalyst CRM Analyst SouthEast £32,407 £44,444 £50,926
CRMAnalyst CRM Analyst SouthWest £30,172 £41,379 £47,414
CRMAnalyst CRM Analyst EastEast £31,250 £42,857 £49,107
CRMAnalyst CRM Analyst WestMidlands £30,435 £41,739 £47,826
CRMAnalyst CRM Analyst EastMidlands £30,435 £41,739 £47,826
CRMAnalyst CRM Analyst Yorkshire £29,412 £40,336 £46,218
CRMAnalyst CRM Analyst NorthEast £29,167 £40,000 £45,833
CRMAnalyst CRM Analyst NorthWest £29,412 £40,336 £46,218
CRMAnalyst CRM Analyst Scotland £30,702 £42,105 £48,246
CRMAnalyst CRM Analyst Wales £28,926 £39,669 £45,455
PPCManager PPC Manager National Average £48,188 £56,950 £70,092
PPCManager PPC Manager London £55,000 £65,000 £80,000
PPCManager PPC Manager SouthEast £50,926 £60,185 £74,074
PPCManager PPC Manager SouthWest £47,414 £56,034 £68,966
PPCManager PPC Manager EastEast £49,107 £58,036 £71,429
PPCManager PPC Manager WestMidlands £47,826 £56,522 £69,565
PPCManager PPC Manager EastMidlands £47,826 £56,522 £69,565
PPCManager PPC Manager Yorkshire £46,218 £54,622 £67,227
PPCManager PPC Manager NorthEast £45,833 £54,167 £66,667
PPCManager PPC Manager NorthWest £46,218 £54,622 £67,227
PPCManager PPC Manager Scotland £48,246 £57,018 £70,175
PPCManager PPC Manager Wales £45,455 £53,719 £66,116
PPCExecutive PPC Executive National Average £30,665 £35,046 £39,427
PPCExecutive PPC Executive London £35,000 £40,000 £45,000
PPCExecutive PPC Executive SouthEast £32,407 £37,037 £41,667
PPCExecutive PPC Executive SouthWest £30,172 £34,483 £38,793
PPCExecutive PPC Executive EastEast £31,250 £35,714 £40,179
PPCExecutive PPC Executive WestMidlands £30,435 £34,783 £39,130
PPCExecutive PPC Executive EastMidlands £30,435 £34,783 £39,130
PPCExecutive PPC Executive Yorkshire £29,412 £33,613 £37,815
PPCExecutive PPC Executive NorthEast £29,167 £33,333 £37,500
PPCExecutive PPC Executive NorthWest £29,412 £33,613 £37,815
PPCExecutive PPC Executive Scotland £30,702 £35,088 £39,474
PPCExecutive PPC Executive Wales £28,926 £33,058 £37,190
SEOManager SEO Manager National Average £52,569 £61,330 £70,092
SEOManager SEO Manager London £60,000 £70,000 £80,000
SEOManager SEO Manager SouthEast £55,556 £64,815 £74,074
SEOManager SEO Manager SouthWest £51,724 £60,345 £68,966
SEOManager SEO Manager EastEast £53,571 £62,500 £71,429
SEOManager SEO Manager WestMidlands £52,174 £60,870 £69,565
SEOManager SEO Manager EastMidlands £52,174 £60,870 £69,565
SEOManager SEO Manager Yorkshire £50,420 £58,824 £67,227
SEOManager SEO Manager NorthEast £50,000 £58,333 £66,667
SEOManager SEO Manager NorthWest £50,420 £58,824 £67,227
SEOManager SEO Manager Scotland £52,632 £61,404 £70,175
SEOManager SEO Manager Wales £49,587 £57,851 £66,116
SEOExecutive SEO Executive National Average £30,665 £42,055 £52,569
SEOExecutive SEO Executive London £35,000 £48,000 £60,000
SEOExecutive SEO Executive SouthEast £32,407 £44,444 £55,556
SEOExecutive SEO Executive SouthWest £30,172 £41,379 £51,724
SEOExecutive SEO Executive EastEast £31,250 £42,857 £53,571
SEOExecutive SEO Executive WestMidlands £30,435 £41,739 £52,174
SEOExecutive SEO Executive EastMidlands £30,435 £41,739 £52,174
SEOExecutive SEO Executive Yorkshire £29,412 £40,336 £50,420
SEOExecutive SEO Executive NorthEast £29,167 £40,000 £50,000
SEOExecutive SEO Executive NorthWest £29,412 £40,336 £50,420
SEOExecutive SEO Executive Scotland £30,702 £42,105 £52,632
SEOExecutive SEO Executive Wales £28,926 £39,669 £49,587
EventManager Event Manager National Average £33,732 £38,989 £43,807
EventManager Event Manager London £38,500 £44,500 £50,000
EventManager Event Manager SouthEast £35,648 £41,204 £46,296
EventManager Event Manager SouthWest £33,190 £38,362 £43,103
EventManager Event Manager EastEast £34,375 £39,732 £44,643
EventManager Event Manager WestMidlands £33,478 £38,696 £43,478
EventManager Event Manager EastMidlands £33,478 £38,696 £43,478
EventManager Event Manager Yorkshire £32,353 £37,395 £42,017
EventManager Event Manager NorthEast £32,083 £37,083 £41,667
EventManager Event Manager NorthWest £32,353 £37,395 £42,017
EventManager Event Manager Scotland £33,772 £39,035 £43,860
EventManager Event Manager Wales £31,818 £36,777 £41,322
EventExecutive Event Executive National Average £27,161 £31,541 £36,798
EventExecutive Event Executive London £31,000 £36,000 £42,000
EventExecutive Event Executive SouthEast £28,704 £33,333 £38,889
EventExecutive Event Executive SouthWest £26,724 £31,034 £36,207
EventExecutive Event Executive EastEast £27,679 £32,143 £37,500
EventExecutive Event Executive WestMidlands £26,957 £31,304 £36,522
EventExecutive Event Executive EastMidlands £26,957 £31,304 £36,522
EventExecutive Event Executive Yorkshire £26,050 £30,252 £35,294
EventExecutive Event Executive NorthEast £25,833 £30,000 £35,000
EventExecutive Event Executive NorthWest £26,050 £30,252 £35,294
EventExecutive Event Executive Scotland £27,193 £31,579 £36,842
EventExecutive Event Executive Wales £25,620 £29,752 £34,711

Salary guidance

Salaries typically fall between the lower and upper quartiles depending on candidate availability, demand for those skills, level of experience, industry sector and the size of the business or organisation.

Lower quartile
The band under which 25% of salaries are paid. The entry point for the job role
Median
The midpoint salary for the job role
Upper quartile
The band above which 25% of salaries are paid. For experienced professionals operating at expert level.

Key observations

 

With marketing budgets climbing and, according to the Bellwether report, progression upwards in 2024, marketing teams are likely to expand and develop at a faster pace as the year progresses.

The marketing function is constantly evolving to understand and meet the customer’s needs. A combination of this speed of change, and adopting the range of latest technological solutions to keep ahead, brings a number of challenges for businesses who wish to remain competitive. The need for skills that can utilise emerging technologies to drive innovation and efficiency will be in high demand with salaries rising to reflect this.

With rapid change comes the constant need for training and professional development. Creating the space and time to learn, review and assess the latest marketing technology, whilst concurrently implementing new projects and campaigns is proving a challenge. In addition, marketing teams are expected to be agile enough to adjust their strategies to meet changing customer behaviours and demands as they happen.

Those companies who are unable to address these rapid changes will in time lose competitive advantage, profitability and their ability to retain and attract new customers.

The Impact of Technology on Marketing Jobs

The greatest take up of AI within job roles has arguably been seen within the marketing function, with data analytics, customer personalisation, consumer support, content and video production all benefitting from this disruptive technology. This activity is driving demand for new and enhanced marketing skill sets and producing completely new roles. Increased demand is producing a skills shortage which we predict will drive marketing recruitment and salaries ahead of inflation in the year ahead.

Data-Driven Specialists:

In the coming year marketing will increasingly demand professionals with expertise in data analytics and interpretation. With the rise of big data, AI and machine learning, marketers will need to harness insights to make informed decisions. Data analysts and scientists will play a pivotal role in shaping marketing strategies based on consumer behaviour, preferences, and emerging market trends.

AI and Automation Specialists:

Automation tools and artificial intelligence are becoming integral to marketing operations. Marketing automation platforms, chatbots, and AI-driven analytics will require specialists who can implement, manage, and optimise these technologies.

A new breed of professionals will emerge specialising in developing marketing strategies centred around AI and machine learning. These strategists will focus on leveraging AI to optimise customer experiences and drive engagement. Professionals adept at integrating AI into marketing strategies will find themselves in high demand.

Digital Marketing Managers:

As digital platforms continue to dominate the marketing space, the demand for skilled digital marketing specialists is set to rise. Proficiency in SEO, social media marketing, content creation, and online advertising will be crucial. Companies will seek professionals who can craft cohesive digital campaigns that resonate with target audiences across diverse platforms.

Key points
  • The average salary increase across all marketing roles is 6.5%
  • Marketing leading the way with artificial intelligence
  • Salaries for technical marketing skills such as AI and data analysis will rise beyond inflation

What can we expect to see in 2024?

The efficiency and productivity benefits of integrating enhanced technology into marketing strategies will drive demand and salaries for skills in this area.

Long term investment in brand building through main media will secure traditional marketing roles such as event management and Out of Home advertising focused jobs but we will see tighter integration with digital marketing teams to complement and enhance the brand strategy.

Salaries for technical marketing skills such as AI and data analysis will rise beyond inflation as available skills fail to meet demand.

There will be greater collaboration with IT teams to adopt and deploy new technology rapidly.

Marketing communications will become more targeted and personal using data and AI.

Intuitive, human intelligence will embrace and partner with artificial intelligence to deploy marketing campaigns at lightening pace.

July 2023
Key points
  • The average salary increase in 2023 will be 6% to 7%.
  • 35% of marketing departments intend to recruit before the end of the year.
  • The use of AI is becoming standard across marketing teams.

The Belwether report for Q1 2023 drew a mostly positive picture of marketing and advertising budgets for 2023 and 2024. But that was in April - as of July we’ve had two increases in bank interest rates, with another threatened.

Organisations are certainly feeling the effect of increased costs of borrowing and slowing consumer demand in the face of a cost of living crisis. This is likely to have a dampening effect on budgets for the remainder of 2023, and we are seeing a downturn in marketing job volumes. Despite this, it’s not all doom and gloom - 35% of marketing departments intend to recruit before the end of the year, signaling a more optimistic view of the future.

The resulting softening of the jobs market and greater candidate availability will mean lower salary increases than those seen during 2022, despite stubborn inflation levels. The salary survey indicated that the average salary increase for marketing teams during 2023 will be 6% to 7%.

Use of AI

We have yet to see jobs being directly at risk by AI technology. But we are seeing extensive use of the technology within marketing roles. AI is being used extensively in digital marketing and has already been incorporated into programmatic advertising campaigns, audience targeting and segmentation; AI algorithms leverage machine learning techniques to analyse user data and behavior, customer profiling and delivery of personalized content.

Use of AI is becoming something of an expectation in marketing roles. This will make marketing more efficient, meaning marketing teams are likely to become smaller over the longer term.

Upskilling existing teams to leverage these rapidly developing technologies has become a priority, we are seeing an increased volume of job descriptions requiring knowledge of AI tools.

Doing more with less

Many marketing departments are adopting AI from a place of necessity – 2023 is the year of doing more with less. Marketing teams are having to choose carefully where to spend, and are working hard to keep activity levels steady.

Demand is growing in some areas, however, despite the economic slowdown. Content-based roles are growing, for instance, as more organisations look to stand out using content in a crowded online environment. Growing numbers are spending on videos, podcasts, and graphics as well as writing and photography. This is despite the growth of generative AI, which can be used to create content quickly but which may feel ‘faceless’. Businesses should keep a watching brief, test it carefully, and may find themselves using a combination of both AI and human-created content.

January 2023

There has been a slight cooling of the job market through the second half of 2022 from historic highs.

The Q3 2022 Belweather report showed a flattening of budgets, and we predict a further drop in ad and marketing budgets to reflect changes in GDP through 2023. These budget cuts will have a dampening effect on salaries throughout the year, however, employment remains high across all marketing roles, creating a challenging environment to attract new talent.

As budgets tighten, marketing spend will be focused on activity where performance can be tracked through metrics with demonstrable return on investment.

12% rise in marketing analyst pay

Digital roles remain the most in demand, with digital experience a requirement in most marketing positions.

There has been a rise in demand for technical marketers and marketing analysts to interpret increasing volumes of digital data. Salaries for these roles are increasing faster than inflation with average salary growth of 12%.

Demand for content writers to promote digital content remains high to meet Google's Helpful Content alogrythm update.

Businesses have focussed on developing their customer experience and a growth in roles to support this.

There is huge pressure on small businesses to compete, both in terms of salaries and marketing budget.

Marketing salaries have flattened since June 2022, and we predict salaries to track government reported inflation through 2023 (predicted to be 7% by the OBR)

The challenge for leaders within 2023 will be to retain their teams in the face of a cost of living crisis.

Bespoke salary report

If you would like to find out more about how your salaries compare to others in Marketing, we offer our clients bespoke individual salary reports for a precise salary assessment, based on industry, geography, competition, job role and company size.

Latest Marketing Jobs

Content Writer

London - Central / £35,000

A renowned Luxury Investment, E-commerce and Retail company based in London, specialising in luxury goods and collectibles is seeking a talented Content Writer. The company is quickly growing and as a result are looking to expand their creative marketing team, particularly with their first luxury retail store opening in June this year.    The role...

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SEO Executive

Hertfordshire / £40,000

A well-established international organisation is looking for an accomplished SEO Executive to join its high-functioning marketing team based near Watford, Hertfordshire. Please note this role is 5 days per week office-based and offers on-site free parking. As a creative and commercially minded individual, you will play a pivotal role in the marketing function. This position will...

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Junior Marketing Assistant – Hybrid working

Staffordshire / £25,000

Our client, an extremely successful and market leading supplier within the Construction industry are seeking a Junior Marketing Assistant . This is a hybrid role with 2 days working remotely and three days at their offices in Stoke in Trent. The Junior Marketing Assistant will play a pivotal role in driving the company’s marketing effort and will...

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