Marketing Salary Guide 2024
With marketing budgets climbing in 2024 marketing teams are likely to expand and develop at a faster pace as the year progresses. The need for skills that can utilise emerging technologies will be in high demand, with salaries rising to reflect this.
Explore salaries for marketing roles in your region.
| Role Category | Title | Region | Lower Quartile | Median | Upper Quartile | |
|---|---|---|---|---|---|---|
| CMO | CMO | National Average | £98,129 | £119,156 | £153,326 | |
| CMO | CMO | London | £112,000 | £136,000 | £175,000 | |
| CMO | CMO | SouthEast | £103,704 | £125,926 | £162,037 | |
| CMO | CMO | SouthWest | £96,552 | £117,241 | £150,862 | |
| CMO | CMO | EastEast | £100,000 | £121,429 | £156,250 | |
| CMO | CMO | WestMidlands | £97,391 | £118,261 | £152,174 | |
| CMO | CMO | EastMidlands | £97,391 | £118,261 | £152,174 | |
| CMO | CMO | Yorkshire | £94,118 | £114,286 | £147,059 | |
| CMO | CMO | NorthEast | £93,333 | £113,333 | £145,833 | |
| CMO | CMO | NorthWest | £94,118 | £114,286 | £147,059 | |
| CMO | CMO | Scotland | £98,246 | £119,298 | £153,509 | |
| CMO | CMO | Wales | £92,562 | £112,397 | £144,628 | |
| MarketingDirector | Marketing Director | National Average | £87,615 | £109,518 | £140,184 | |
| MarketingDirector | Marketing Director | London | £100,000 | £125,000 | £160,000 | |
| MarketingDirector | Marketing Director | SouthEast | £92,593 | £115,741 | £148,148 | |
| MarketingDirector | Marketing Director | SouthWest | £86,207 | £107,759 | £137,931 | |
| MarketingDirector | Marketing Director | EastEast | £89,286 | £111,607 | £142,857 | |
| MarketingDirector | Marketing Director | WestMidlands | £86,957 | £108,696 | £139,130 | |
| MarketingDirector | Marketing Director | EastMidlands | £86,957 | £108,696 | £139,130 | |
| MarketingDirector | Marketing Director | Yorkshire | £84,034 | £105,042 | £134,454 | |
| MarketingDirector | Marketing Director | NorthEast | £83,333 | £104,167 | £133,333 | |
| MarketingDirector | Marketing Director | NorthWest | £84,034 | £105,042 | £134,454 | |
| MarketingDirector | Marketing Director | Scotland | £87,719 | £109,649 | £140,351 | |
| MarketingDirector | Marketing Director | Wales | £82,645 | £103,306 | £132,231 | |
| HeadofMarketing | Head of Marketing | National Average | £70,092 | £78,853 | £96,376 | |
| HeadofMarketing | Head of Marketing | London | £80,000 | £90,000 | £110,000 | |
| HeadofMarketing | Head of Marketing | SouthEast | £74,074 | £83,333 | £101,852 | |
| HeadofMarketing | Head of Marketing | SouthWest | £68,966 | £77,586 | £94,828 | |
| HeadofMarketing | Head of Marketing | EastEast | £71,429 | £80,357 | £98,214 | |
| HeadofMarketing | Head of Marketing | WestMidlands | £69,565 | £78,261 | £95,652 | |
| HeadofMarketing | Head of Marketing | EastMidlands | £69,565 | £78,261 | £95,652 | |
| HeadofMarketing | Head of Marketing | Yorkshire | £67,227 | £75,630 | £92,437 | |
| HeadofMarketing | Head of Marketing | NorthEast | £66,667 | £75,000 | £91,667 | |
| HeadofMarketing | Head of Marketing | NorthWest | £67,227 | £75,630 | £92,437 | |
| HeadofMarketing | Head of Marketing | Scotland | £70,175 | £78,947 | £96,491 | |
| HeadofMarketing | Head of Marketing | Wales | £66,116 | £74,380 | £90,909 | |
| HeadofDigitalMarketing | Head of Digital Marketing | National Average | £70,092 | £78,853 | £96,376 | |
| HeadofDigitalMarketing | Head of Digital Marketing | London | £80,000 | £90,000 | £110,000 | |
| HeadofDigitalMarketing | Head of Digital Marketing | SouthEast | £74,074 | £83,333 | £101,852 | |
| HeadofDigitalMarketing | Head of Digital Marketing | SouthWest | £68,966 | £77,586 | £94,828 | |
| HeadofDigitalMarketing | Head of Digital Marketing | EastEast | £71,429 | £80,357 | £98,214 | |
| HeadofDigitalMarketing | Head of Digital Marketing | WestMidlands | £69,565 | £78,261 | £95,652 | |
| HeadofDigitalMarketing | Head of Digital Marketing | EastMidlands | £69,565 | £78,261 | £95,652 | |
| HeadofDigitalMarketing | Head of Digital Marketing | Yorkshire | £67,227 | £75,630 | £92,437 | |
| HeadofDigitalMarketing | Head of Digital Marketing | NorthEast | £66,667 | £75,000 | £91,667 | |
| HeadofDigitalMarketing | Head of Digital Marketing | NorthWest | £67,227 | £75,630 | £92,437 | |
| HeadofDigitalMarketing | Head of Digital Marketing | Scotland | £70,175 | £78,947 | £96,491 | |
| HeadofDigitalMarketing | Head of Digital Marketing | Wales | £66,116 | £74,380 | £90,909 | |
| SeniorMarketingManager | Senior Marketing Manager | National Average | £52,569 | £61,330 | £70,092 | |
| SeniorMarketingManager | Senior Marketing Manager | London | £60,000 | £70,000 | £80,000 | |
| SeniorMarketingManager | Senior Marketing Manager | SouthEast | £55,556 | £64,815 | £74,074 | |
| SeniorMarketingManager | Senior Marketing Manager | SouthWest | £51,724 | £60,345 | £68,966 | |
| SeniorMarketingManager | Senior Marketing Manager | EastEast | £53,571 | £62,500 | £71,429 | |
| SeniorMarketingManager | Senior Marketing Manager | WestMidlands | £52,174 | £60,870 | £69,565 | |
| SeniorMarketingManager | Senior Marketing Manager | EastMidlands | £52,174 | £60,870 | £69,565 | |
| SeniorMarketingManager | Senior Marketing Manager | Yorkshire | £50,420 | £58,824 | £67,227 | |
| SeniorMarketingManager | Senior Marketing Manager | NorthEast | £50,000 | £58,333 | £66,667 | |
| SeniorMarketingManager | Senior Marketing Manager | NorthWest | £50,420 | £58,824 | £67,227 | |
| SeniorMarketingManager | Senior Marketing Manager | Scotland | £52,632 | £61,404 | £70,175 | |
| SeniorMarketingManager | Senior Marketing Manager | Wales | £49,587 | £57,851 | £66,116 | |
| MarketingManagerashdown | Marketing Manager | National Average | £43,807 | £52,569 | £61,330 | |
| MarketingManagerashdown | Marketing Manager | London | £50,000 | £60,000 | £70,000 | |
| MarketingManagerashdown | Marketing Manager | SouthEast | £46,296 | £55,556 | £64,815 | |
| MarketingManagerashdown | Marketing Manager | SouthWest | £43,103 | £51,724 | £60,345 | |
| MarketingManagerashdown | Marketing Manager | EastEast | £44,643 | £53,571 | £62,500 | |
| MarketingManagerashdown | Marketing Manager | WestMidlands | £43,478 | £52,174 | £60,870 | |
| MarketingManagerashdown | Marketing Manager | EastMidlands | £43,478 | £52,174 | £60,870 | |
| MarketingManagerashdown | Marketing Manager | Yorkshire | £42,017 | £50,420 | £58,824 | |
| MarketingManagerashdown | Marketing Manager | NorthEast | £41,667 | £50,000 | £58,333 | |
| MarketingManagerashdown | Marketing Manager | NorthWest | £42,017 | £50,420 | £58,824 | |
| MarketingManagerashdown | Marketing Manager | Scotland | £43,860 | £52,632 | £61,404 | |
| MarketingManagerashdown | Marketing Manager | Wales | £41,322 | £49,587 | £57,851 | |
| DigitalMarketingManager | Digital Marketing Manager | National Average | £43,807 | £52,569 | £61,330 | |
| DigitalMarketingManager | Digital Marketing Manager | London | £50,000 | £60,000 | £70,000 | |
| DigitalMarketingManager | Digital Marketing Manager | SouthEast | £46,296 | £55,556 | £64,815 | |
| DigitalMarketingManager | Digital Marketing Manager | SouthWest | £43,103 | £51,724 | £60,345 | |
| DigitalMarketingManager | Digital Marketing Manager | EastEast | £44,643 | £53,571 | £62,500 | |
| DigitalMarketingManager | Digital Marketing Manager | WestMidlands | £43,478 | £52,174 | £60,870 | |
| DigitalMarketingManager | Digital Marketing Manager | EastMidlands | £43,478 | £52,174 | £60,870 | |
| DigitalMarketingManager | Digital Marketing Manager | Yorkshire | £42,017 | £50,420 | £58,824 | |
| DigitalMarketingManager | Digital Marketing Manager | NorthEast | £41,667 | £50,000 | £58,333 | |
| DigitalMarketingManager | Digital Marketing Manager | NorthWest | £42,017 | £50,420 | £58,824 | |
| DigitalMarketingManager | Digital Marketing Manager | Scotland | £43,860 | £52,632 | £61,404 | |
| DigitalMarketingManager | Digital Marketing Manager | Wales | £41,322 | £49,587 | £57,851 | |
| SeniorMarketingExecutive | Senior Marketing Executive | National Average | £30,665 | £35,046 | £42,055 | |
| SeniorMarketingExecutive | Senior Marketing Executive | London | £35,000 | £40,000 | £48,000 | |
| SeniorMarketingExecutive | Senior Marketing Executive | SouthEast | £32,407 | £37,037 | £44,444 | |
| SeniorMarketingExecutive | Senior Marketing Executive | SouthWest | £30,172 | £34,483 | £41,379 | |
| SeniorMarketingExecutive | Senior Marketing Executive | EastEast | £31,250 | £35,714 | £42,857 | |
| SeniorMarketingExecutive | Senior Marketing Executive | WestMidlands | £30,435 | £34,783 | £41,739 | |
| SeniorMarketingExecutive | Senior Marketing Executive | EastMidlands | £30,435 | £34,783 | £41,739 | |
| SeniorMarketingExecutive | Senior Marketing Executive | Yorkshire | £29,412 | £33,613 | £40,336 | |
| SeniorMarketingExecutive | Senior Marketing Executive | NorthEast | £29,167 | £33,333 | £40,000 | |
| SeniorMarketingExecutive | Senior Marketing Executive | NorthWest | £29,412 | £33,613 | £40,336 | |
| SeniorMarketingExecutive | Senior Marketing Executive | Scotland | £30,702 | £35,088 | £42,105 | |
| SeniorMarketingExecutive | Senior Marketing Executive | Wales | £28,926 | £33,058 | £39,669 | |
| MarketingExecutiveAshdown | Marketing Executive | National Average | £29,789 | £33,294 | £39,427 | |
| MarketingExecutiveAshdown | Marketing Executive | London | £34,000 | £38,000 | £45,000 | |
| MarketingExecutiveAshdown | Marketing Executive | SouthEast | £31,481 | £35,185 | £41,667 | |
| MarketingExecutiveAshdown | Marketing Executive | SouthWest | £29,310 | £32,759 | £38,793 | |
| MarketingExecutiveAshdown | Marketing Executive | EastEast | £30,357 | £33,929 | £40,179 | |
| MarketingExecutiveAshdown | Marketing Executive | WestMidlands | £29,565 | £33,043 | £39,130 | |
| MarketingExecutiveAshdown | Marketing Executive | EastMidlands | £29,565 | £33,043 | £39,130 | |
| MarketingExecutiveAshdown | Marketing Executive | Yorkshire | £28,571 | £31,933 | £37,815 | |
| MarketingExecutiveAshdown | Marketing Executive | NorthEast | £28,333 | £31,667 | £37,500 | |
| MarketingExecutiveAshdown | Marketing Executive | NorthWest | £28,571 | £31,933 | £37,815 | |
| MarketingExecutiveAshdown | Marketing Executive | Scotland | £29,825 | £33,333 | £39,474 | |
| MarketingExecutiveAshdown | Marketing Executive | Wales | £28,099 | £31,405 | £37,190 | |
| DigitalMarketingExecutive | Digital Marketing Executive | National Average | £30,665 | £35,046 | £39,427 | |
| DigitalMarketingExecutive | Digital Marketing Executive | London | £35,000 | £40,000 | £45,000 | |
| DigitalMarketingExecutive | Digital Marketing Executive | SouthEast | £32,407 | £37,037 | £41,667 | |
| DigitalMarketingExecutive | Digital Marketing Executive | SouthWest | £30,172 | £34,483 | £38,793 | |
| DigitalMarketingExecutive | Digital Marketing Executive | EastEast | £31,250 | £35,714 | £40,179 | |
| DigitalMarketingExecutive | Digital Marketing Executive | WestMidlands | £30,435 | £34,783 | £39,130 | |
| DigitalMarketingExecutive | Digital Marketing Executive | EastMidlands | £30,435 | £34,783 | £39,130 | |
| DigitalMarketingExecutive | Digital Marketing Executive | Yorkshire | £29,412 | £33,613 | £37,815 | |
| DigitalMarketingExecutive | Digital Marketing Executive | NorthEast | £29,167 | £33,333 | £37,500 | |
| DigitalMarketingExecutive | Digital Marketing Executive | NorthWest | £29,412 | £33,613 | £37,815 | |
| DigitalMarketingExecutive | Digital Marketing Executive | Scotland | £30,702 | £35,088 | £39,474 | |
| DigitalMarketingExecutive | Digital Marketing Executive | Wales | £28,926 | £33,058 | £37,190 | |
| MarketingAssistant | Marketing Assistant | National Average | £26,284 | £28,913 | £31,541 | |
| MarketingAssistant | Marketing Assistant | London | £30,000 | £33,000 | £36,000 | |
| MarketingAssistant | Marketing Assistant | SouthEast | £27,778 | £30,556 | £33,333 | |
| MarketingAssistant | Marketing Assistant | SouthWest | £25,862 | £28,448 | £31,034 | |
| MarketingAssistant | Marketing Assistant | EastEast | £26,786 | £29,464 | £32,143 | |
| MarketingAssistant | Marketing Assistant | WestMidlands | £26,087 | £28,696 | £31,304 | |
| MarketingAssistant | Marketing Assistant | EastMidlands | £26,087 | £28,696 | £31,304 | |
| MarketingAssistant | Marketing Assistant | Yorkshire | £25,210 | £27,731 | £30,252 | |
| MarketingAssistant | Marketing Assistant | NorthEast | £25,000 | £27,500 | £30,000 | |
| MarketingAssistant | Marketing Assistant | NorthWest | £25,210 | £27,731 | £30,252 | |
| MarketingAssistant | Marketing Assistant | Scotland | £26,316 | £28,947 | £31,579 | |
| MarketingAssistant | Marketing Assistant | Wales | £24,793 | £27,273 | £29,752 | |
| BrandManager | Brand Manager | National Average | £44,684 | £50,817 | £63,083 | |
| BrandManager | Brand Manager | London | £51,000 | £58,000 | £72,000 | |
| BrandManager | Brand Manager | SouthEast | £47,222 | £53,704 | £66,667 | |
| BrandManager | Brand Manager | SouthWest | £43,966 | £50,000 | £62,069 | |
| BrandManager | Brand Manager | EastEast | £45,536 | £51,786 | £64,286 | |
| BrandManager | Brand Manager | WestMidlands | £44,348 | £50,435 | £62,609 | |
| BrandManager | Brand Manager | EastMidlands | £44,348 | £50,435 | £62,609 | |
| BrandManager | Brand Manager | Yorkshire | £42,857 | £48,739 | £60,504 | |
| BrandManager | Brand Manager | NorthEast | £42,500 | £48,333 | £60,000 | |
| BrandManager | Brand Manager | NorthWest | £42,857 | £48,739 | £60,504 | |
| BrandManager | Brand Manager | Scotland | £44,737 | £50,877 | £63,158 | |
| BrandManager | Brand Manager | Wales | £42,149 | £47,934 | £59,504 | |
| CampaignsManager | Campaign Manager | National Average | £39,427 | £45,560 | £52,569 | |
| CampaignManager | Campaign Manager | London | £45,000 | £52,000 | £60,000 | |
| CampaignManager | Campaign Manager | SouthEast | £41,667 | £48,148 | £55,556 | |
| CampaignManager | Campaign Manager | SouthWest | £38,793 | £44,828 | £51,724 | |
| CampaignManager | Campaign Manager | EastEast | £40,179 | £46,429 | £53,571 | |
| CampaignManager | Campaign Manager | WestMidlands | £39,130 | £45,217 | £52,174 | |
| CampaignManager | Campaign Manager | EastMidlands | £39,130 | £45,217 | £52,174 | |
| CampaignManager | Campaign Manager | Yorkshire | £37,815 | £43,697 | £50,420 | |
| CampaignManager | Campaign Manager | NorthEast | £37,500 | £43,333 | £50,000 | |
| CampaignManager | Campaign Manager | NorthWest | £37,815 | £43,697 | £50,420 | |
| CampaignManager | Campaign Manager | Scotland | £39,474 | £45,614 | £52,632 | |
| CampaignManager | Campaign Manager | Wales | £37,190 | £42,975 | £49,587 | |
| CommunicationsManager | Communications Manager | National Average | £42,055 | £49,940 | £61,330 | |
| CommunicationsManager | Communications Manager | London | £48,000 | £57,000 | £70,000 | |
| CommunicationsManager | Communications Manager | SouthEast | £44,444 | £52,778 | £64,815 | |
| CommunicationsManager | Communications Manager | SouthWest | £41,379 | £49,138 | £60,345 | |
| CommunicationsManager | Communications Manager | EastEast | £42,857 | £50,893 | £62,500 | |
| CommunicationsManager | Communications Manager | WestMidlands | £41,739 | £49,565 | £60,870 | |
| CommunicationsManager | Communications Manager | EastMidlands | £41,739 | £49,565 | £60,870 | |
| CommunicationsManager | Communications Manager | Yorkshire | £40,336 | £47,899 | £58,824 | |
| CommunicationsManager | Communications Manager | NorthEast | £40,000 | £47,500 | £58,333 | |
| CommunicationsManager | Communications Manager | NorthWest | £40,336 | £47,899 | £58,824 | |
| CommunicationsManager | Communications Manager | Scotland | £42,105 | £50,000 | £61,404 | |
| CommunicationsManager | Communications Manager | Wales | £39,669 | £47,107 | £57,851 | |
| ContentManager | Content Manager | National Average | £35,046 | £42,055 | £52,569 | |
| ContentManager | Content Manager | London | £40,000 | £48,000 | £60,000 | |
| ContentManager | Content Manager | SouthEast | £37,037 | £44,444 | £55,556 | |
| ContentManager | Content Manager | SouthWest | £34,483 | £41,379 | £51,724 | |
| ContentManager | Content Manager | EastEast | £35,714 | £42,857 | £53,571 | |
| ContentManager | Content Manager | WestMidlands | £34,783 | £41,739 | £52,174 | |
| ContentManager | Content Manager | EastMidlands | £34,783 | £41,739 | £52,174 | |
| ContentManager | Content Manager | Yorkshire | £33,613 | £40,336 | £50,420 | |
| ContentManager | Content Manager | NorthEast | £33,333 | £40,000 | £50,000 | |
| ContentManager | Content Manager | NorthWest | £33,613 | £40,336 | £50,420 | |
| ContentManager | Content Manager | Scotland | £35,088 | £42,105 | £52,632 | |
| ContentManager | Content Manager | Wales | £33,058 | £39,669 | £49,587 | |
| UXManager | UX Manager | National Average | £52,569 | £61,330 | £74,473 | |
| UXManager | UX Manager | London | £60,000 | £70,000 | £85,000 | |
| UXManager | UX Manager | SouthEast | £55,556 | £64,815 | £78,704 | |
| UXManager | UX Manager | SouthWest | £51,724 | £60,345 | £73,276 | |
| UXManager | UX Manager | EastEast | £53,571 | £62,500 | £75,893 | |
| UXManager | UX Manager | WestMidlands | £52,174 | £60,870 | £73,913 | |
| UXManager | UX Manager | EastMidlands | £52,174 | £60,870 | £73,913 | |
| UXManager | UX Manager | Yorkshire | £50,420 | £58,824 | £71,429 | |
| UXManager | UX Manager | NorthEast | £50,000 | £58,333 | £70,833 | |
| UXManager | UX Manager | NorthWest | £50,420 | £58,824 | £71,429 | |
| UXManager | UX Manager | Scotland | £52,632 | £61,404 | £74,561 | |
| UXManager | UX Manager | Wales | £49,587 | £57,851 | £70,248 | |
| CRMManager | CRM Manager | National Average | £43,807 | £52,569 | £61,330 | |
| CRMManager | CRM Manager | London | £50,000 | £60,000 | £70,000 | |
| CRMManager | CRM Manager | SouthEast | £46,296 | £55,556 | £64,815 | |
| CRMManager | CRM Manager | SouthWest | £43,103 | £51,724 | £60,345 | |
| CRMManager | CRM Manager | EastEast | £44,643 | £53,571 | £62,500 | |
| CRMManager | CRM Manager | WestMidlands | £43,478 | £52,174 | £60,870 | |
| CRMManager | CRM Manager | EastMidlands | £43,478 | £52,174 | £60,870 | |
| CRMManager | CRM Manager | Yorkshire | £42,017 | £50,420 | £58,824 | |
| CRMManager | CRM Manager | NorthEast | £41,667 | £50,000 | £58,333 | |
| CRMManager | CRM Manager | NorthWest | £42,017 | £50,420 | £58,824 | |
| CRMManager | CRM Manager | Scotland | £43,860 | £52,632 | £61,404 | |
| CRMManager | CRM Manager | Wales | £41,322 | £49,587 | £57,851 | |
| CRMAnalyst | CRM Analyst | National Average | £30,665 | £42,055 | £48,188 | |
| CRMAnalyst | CRM Analyst | London | £35,000 | £48,000 | £55,000 | |
| CRMAnalyst | CRM Analyst | SouthEast | £32,407 | £44,444 | £50,926 | |
| CRMAnalyst | CRM Analyst | SouthWest | £30,172 | £41,379 | £47,414 | |
| CRMAnalyst | CRM Analyst | EastEast | £31,250 | £42,857 | £49,107 | |
| CRMAnalyst | CRM Analyst | WestMidlands | £30,435 | £41,739 | £47,826 | |
| CRMAnalyst | CRM Analyst | EastMidlands | £30,435 | £41,739 | £47,826 | |
| CRMAnalyst | CRM Analyst | Yorkshire | £29,412 | £40,336 | £46,218 | |
| CRMAnalyst | CRM Analyst | NorthEast | £29,167 | £40,000 | £45,833 | |
| CRMAnalyst | CRM Analyst | NorthWest | £29,412 | £40,336 | £46,218 | |
| CRMAnalyst | CRM Analyst | Scotland | £30,702 | £42,105 | £48,246 | |
| CRMAnalyst | CRM Analyst | Wales | £28,926 | £39,669 | £45,455 | |
| PPCManager | PPC Manager | National Average | £48,188 | £56,950 | £70,092 | |
| PPCManager | PPC Manager | London | £55,000 | £65,000 | £80,000 | |
| PPCManager | PPC Manager | SouthEast | £50,926 | £60,185 | £74,074 | |
| PPCManager | PPC Manager | SouthWest | £47,414 | £56,034 | £68,966 | |
| PPCManager | PPC Manager | EastEast | £49,107 | £58,036 | £71,429 | |
| PPCManager | PPC Manager | WestMidlands | £47,826 | £56,522 | £69,565 | |
| PPCManager | PPC Manager | EastMidlands | £47,826 | £56,522 | £69,565 | |
| PPCManager | PPC Manager | Yorkshire | £46,218 | £54,622 | £67,227 | |
| PPCManager | PPC Manager | NorthEast | £45,833 | £54,167 | £66,667 | |
| PPCManager | PPC Manager | NorthWest | £46,218 | £54,622 | £67,227 | |
| PPCManager | PPC Manager | Scotland | £48,246 | £57,018 | £70,175 | |
| PPCManager | PPC Manager | Wales | £45,455 | £53,719 | £66,116 | |
| PPCExecutive | PPC Executive | National Average | £30,665 | £35,046 | £39,427 | |
| PPCExecutive | PPC Executive | London | £35,000 | £40,000 | £45,000 | |
| PPCExecutive | PPC Executive | SouthEast | £32,407 | £37,037 | £41,667 | |
| PPCExecutive | PPC Executive | SouthWest | £30,172 | £34,483 | £38,793 | |
| PPCExecutive | PPC Executive | EastEast | £31,250 | £35,714 | £40,179 | |
| PPCExecutive | PPC Executive | WestMidlands | £30,435 | £34,783 | £39,130 | |
| PPCExecutive | PPC Executive | EastMidlands | £30,435 | £34,783 | £39,130 | |
| PPCExecutive | PPC Executive | Yorkshire | £29,412 | £33,613 | £37,815 | |
| PPCExecutive | PPC Executive | NorthEast | £29,167 | £33,333 | £37,500 | |
| PPCExecutive | PPC Executive | NorthWest | £29,412 | £33,613 | £37,815 | |
| PPCExecutive | PPC Executive | Scotland | £30,702 | £35,088 | £39,474 | |
| PPCExecutive | PPC Executive | Wales | £28,926 | £33,058 | £37,190 | |
| SEOManager | SEO Manager | National Average | £52,569 | £61,330 | £70,092 | |
| SEOManager | SEO Manager | London | £60,000 | £70,000 | £80,000 | |
| SEOManager | SEO Manager | SouthEast | £55,556 | £64,815 | £74,074 | |
| SEOManager | SEO Manager | SouthWest | £51,724 | £60,345 | £68,966 | |
| SEOManager | SEO Manager | EastEast | £53,571 | £62,500 | £71,429 | |
| SEOManager | SEO Manager | WestMidlands | £52,174 | £60,870 | £69,565 | |
| SEOManager | SEO Manager | EastMidlands | £52,174 | £60,870 | £69,565 | |
| SEOManager | SEO Manager | Yorkshire | £50,420 | £58,824 | £67,227 | |
| SEOManager | SEO Manager | NorthEast | £50,000 | £58,333 | £66,667 | |
| SEOManager | SEO Manager | NorthWest | £50,420 | £58,824 | £67,227 | |
| SEOManager | SEO Manager | Scotland | £52,632 | £61,404 | £70,175 | |
| SEOManager | SEO Manager | Wales | £49,587 | £57,851 | £66,116 | |
| SEOExecutive | SEO Executive | National Average | £30,665 | £42,055 | £52,569 | |
| SEOExecutive | SEO Executive | London | £35,000 | £48,000 | £60,000 | |
| SEOExecutive | SEO Executive | SouthEast | £32,407 | £44,444 | £55,556 | |
| SEOExecutive | SEO Executive | SouthWest | £30,172 | £41,379 | £51,724 | |
| SEOExecutive | SEO Executive | EastEast | £31,250 | £42,857 | £53,571 | |
| SEOExecutive | SEO Executive | WestMidlands | £30,435 | £41,739 | £52,174 | |
| SEOExecutive | SEO Executive | EastMidlands | £30,435 | £41,739 | £52,174 | |
| SEOExecutive | SEO Executive | Yorkshire | £29,412 | £40,336 | £50,420 | |
| SEOExecutive | SEO Executive | NorthEast | £29,167 | £40,000 | £50,000 | |
| SEOExecutive | SEO Executive | NorthWest | £29,412 | £40,336 | £50,420 | |
| SEOExecutive | SEO Executive | Scotland | £30,702 | £42,105 | £52,632 | |
| SEOExecutive | SEO Executive | Wales | £28,926 | £39,669 | £49,587 | |
| EventManager | Event Manager | National Average | £33,732 | £38,989 | £43,807 | |
| EventManager | Event Manager | London | £38,500 | £44,500 | £50,000 | |
| EventManager | Event Manager | SouthEast | £35,648 | £41,204 | £46,296 | |
| EventManager | Event Manager | SouthWest | £33,190 | £38,362 | £43,103 | |
| EventManager | Event Manager | EastEast | £34,375 | £39,732 | £44,643 | |
| EventManager | Event Manager | WestMidlands | £33,478 | £38,696 | £43,478 | |
| EventManager | Event Manager | EastMidlands | £33,478 | £38,696 | £43,478 | |
| EventManager | Event Manager | Yorkshire | £32,353 | £37,395 | £42,017 | |
| EventManager | Event Manager | NorthEast | £32,083 | £37,083 | £41,667 | |
| EventManager | Event Manager | NorthWest | £32,353 | £37,395 | £42,017 | |
| EventManager | Event Manager | Scotland | £33,772 | £39,035 | £43,860 | |
| EventManager | Event Manager | Wales | £31,818 | £36,777 | £41,322 | |
| EventExecutive | Event Executive | National Average | £27,161 | £31,541 | £36,798 | |
| EventExecutive | Event Executive | London | £31,000 | £36,000 | £42,000 | |
| EventExecutive | Event Executive | SouthEast | £28,704 | £33,333 | £38,889 | |
| EventExecutive | Event Executive | SouthWest | £26,724 | £31,034 | £36,207 | |
| EventExecutive | Event Executive | EastEast | £27,679 | £32,143 | £37,500 | |
| EventExecutive | Event Executive | WestMidlands | £26,957 | £31,304 | £36,522 | |
| EventExecutive | Event Executive | EastMidlands | £26,957 | £31,304 | £36,522 | |
| EventExecutive | Event Executive | Yorkshire | £26,050 | £30,252 | £35,294 | |
| EventExecutive | Event Executive | NorthEast | £25,833 | £30,000 | £35,000 | |
| EventExecutive | Event Executive | NorthWest | £26,050 | £30,252 | £35,294 | |
| EventExecutive | Event Executive | Scotland | £27,193 | £31,579 | £36,842 | |
| EventExecutive | Event Executive | Wales | £25,620 | £29,752 | £34,711 |
Salary guidance
Salaries typically fall between the lower and upper quartiles depending on candidate availability, demand for those skills, level of experience, industry sector and the size of the business or organisation.
Key observations
With marketing budgets climbing and, according to the Bellwether report, progression upwards in 2024, marketing teams are likely to expand and develop at a faster pace as the year progresses.
The marketing function is constantly evolving to understand and meet the customer’s needs. A combination of this speed of change, and adopting the range of latest technological solutions to keep ahead, brings a number of challenges for businesses who wish to remain competitive. The need for skills that can utilise emerging technologies to drive innovation and efficiency will be in high demand with salaries rising to reflect this.
With rapid change comes the constant need for training and professional development. Creating the space and time to learn, review and assess the latest marketing technology, whilst concurrently implementing new projects and campaigns is proving a challenge. In addition, marketing teams are expected to be agile enough to adjust their strategies to meet changing customer behaviours and demands as they happen.
Those companies who are unable to address these rapid changes will in time lose competitive advantage, profitability and their ability to retain and attract new customers.
The Impact of Technology on Marketing Jobs
The greatest take up of AI within job roles has arguably been seen within the marketing function, with data analytics, customer personalisation, consumer support, content and video production all benefitting from this disruptive technology. This activity is driving demand for new and enhanced marketing skill sets and producing completely new roles. Increased demand is producing a skills shortage which we predict will drive marketing recruitment and salaries ahead of inflation in the year ahead.
Data-Driven Specialists:
In the coming year marketing will increasingly demand professionals with expertise in data analytics and interpretation. With the rise of big data, AI and machine learning, marketers will need to harness insights to make informed decisions. Data analysts and scientists will play a pivotal role in shaping marketing strategies based on consumer behaviour, preferences, and emerging market trends.
AI and Automation Specialists:
Automation tools and artificial intelligence are becoming integral to marketing operations. Marketing automation platforms, chatbots, and AI-driven analytics will require specialists who can implement, manage, and optimise these technologies.
A new breed of professionals will emerge specialising in developing marketing strategies centred around AI and machine learning. These strategists will focus on leveraging AI to optimise customer experiences and drive engagement. Professionals adept at integrating AI into marketing strategies will find themselves in high demand.
Digital Marketing Managers:
As digital platforms continue to dominate the marketing space, the demand for skilled digital marketing specialists is set to rise. Proficiency in SEO, social media marketing, content creation, and online advertising will be crucial. Companies will seek professionals who can craft cohesive digital campaigns that resonate with target audiences across diverse platforms.
- The average salary increase across all marketing roles is 6.5%
- Marketing leading the way with artificial intelligence
- Salaries for technical marketing skills such as AI and data analysis will rise beyond inflation
What can we expect to see in 2024?
The efficiency and productivity benefits of integrating enhanced technology into marketing strategies will drive demand and salaries for skills in this area.
Long term investment in brand building through main media will secure traditional marketing roles such as event management and Out of Home advertising focused jobs but we will see tighter integration with digital marketing teams to complement and enhance the brand strategy.
Salaries for technical marketing skills such as AI and data analysis will rise beyond inflation as available skills fail to meet demand.
There will be greater collaboration with IT teams to adopt and deploy new technology rapidly.
Marketing communications will become more targeted and personal using data and AI.
Intuitive, human intelligence will embrace and partner with artificial intelligence to deploy marketing campaigns at lightening pace.
July 2023
- The average salary increase in 2023 will be 6% to 7%.
- 35% of marketing departments intend to recruit before the end of the year.
- The use of AI is becoming standard across marketing teams.
The Belwether report for Q1 2023 drew a mostly positive picture of marketing and advertising budgets for 2023 and 2024. But that was in April - as of July we’ve had two increases in bank interest rates, with another threatened.
Organisations are certainly feeling the effect of increased costs of borrowing and slowing consumer demand in the face of a cost of living crisis. This is likely to have a dampening effect on budgets for the remainder of 2023, and we are seeing a downturn in marketing job volumes. Despite this, it’s not all doom and gloom - 35% of marketing departments intend to recruit before the end of the year, signaling a more optimistic view of the future.
The resulting softening of the jobs market and greater candidate availability will mean lower salary increases than those seen during 2022, despite stubborn inflation levels. The salary survey indicated that the average salary increase for marketing teams during 2023 will be 6% to 7%.
Use of AI
We have yet to see jobs being directly at risk by AI technology. But we are seeing extensive use of the technology within marketing roles. AI is being used extensively in digital marketing and has already been incorporated into programmatic advertising campaigns, audience targeting and segmentation; AI algorithms leverage machine learning techniques to analyse user data and behavior, customer profiling and delivery of personalized content.
Use of AI is becoming something of an expectation in marketing roles. This will make marketing more efficient, meaning marketing teams are likely to become smaller over the longer term.
Upskilling existing teams to leverage these rapidly developing technologies has become a priority, we are seeing an increased volume of job descriptions requiring knowledge of AI tools.
Doing more with less
Many marketing departments are adopting AI from a place of necessity – 2023 is the year of doing more with less. Marketing teams are having to choose carefully where to spend, and are working hard to keep activity levels steady.
Demand is growing in some areas, however, despite the economic slowdown. Content-based roles are growing, for instance, as more organisations look to stand out using content in a crowded online environment. Growing numbers are spending on videos, podcasts, and graphics as well as writing and photography. This is despite the growth of generative AI, which can be used to create content quickly but which may feel ‘faceless’. Businesses should keep a watching brief, test it carefully, and may find themselves using a combination of both AI and human-created content.
January 2023
There has been a slight cooling of the job market through the second half of 2022 from historic highs.
The Q3 2022 Belweather report showed a flattening of budgets, and we predict a further drop in ad and marketing budgets to reflect changes in GDP through 2023. These budget cuts will have a dampening effect on salaries throughout the year, however, employment remains high across all marketing roles, creating a challenging environment to attract new talent.
As budgets tighten, marketing spend will be focused on activity where performance can be tracked through metrics with demonstrable return on investment.
12% rise in marketing analyst pay
Digital roles remain the most in demand, with digital experience a requirement in most marketing positions.
There has been a rise in demand for technical marketers and marketing analysts to interpret increasing volumes of digital data. Salaries for these roles are increasing faster than inflation with average salary growth of 12%.
Demand for content writers to promote digital content remains high to meet Google's Helpful Content alogrythm update.
Businesses have focussed on developing their customer experience and a growth in roles to support this.
There is huge pressure on small businesses to compete, both in terms of salaries and marketing budget.
Marketing salaries have flattened since June 2022, and we predict salaries to track government reported inflation through 2023 (predicted to be 7% by the OBR)
The challenge for leaders within 2023 will be to retain their teams in the face of a cost of living crisis.
Bespoke salary report
If you would like to find out more about how your salaries compare to others in Marketing, we offer our clients bespoke individual salary reports for a precise salary assessment, based on industry, geography, competition, job role and company size.
Access IT, HR & Accountancy Salary Guides
Explore industry specific salary data
Information Technology 
Human Resources 
Accountancy Latest Marketing Jobs
PR Executive
A renowned Luxury Investment, E-commerce and Retail company based in London, specialising in luxury goods and collectibles is seeking a proactive and ambitious PR Executive to join their team, who has a solid understanding of PR principles and strategies, as well as experience in event management. This role offers an exciting opportunity to join a...
Read moreSocial Media Executive
A renowned Luxury Investment, E-commerce and Retail company based in London, specialising in luxury goods and collectibles is seeking a dynamic and socially savvy Social Media Executive. The company is quickly growing and as a result are looking to expand their creative marketing team, particularly with their first luxury retail store opening in June this...
Read moreHead of Marketing
A Luxury Investment, E-commerce and Retail company is seeking a skilled and highly-experienced in-house Head of Marketing to lead on the development and implementation of their overarching and evolving marketing and sales plans. With their first luxury retail experience opening in Knightsbridge in June, you’ll play a key part in the launch of this...
Read more
Looking to hire?
More than 20,000 people register with the Ashdown Group every month. We have access to hundreds of high-calibre professionals living within an easy commute of your business.