Marketing Salary Guide 2023
With a rise in demand for digital, technical & analytical Marketing skills there is growing pressure on businesses to compete for talent both in terms of salary and working environment.
Explore salaries for marketing roles in your region.
Role Category | Title | Region | Lower Quartile | Median | Upper Quartile | |
---|---|---|---|---|---|---|
CMO | CMO | National Average | £98,129 | £119,156 | £140,184 | |
CMO | CMO | London | £112,000 | £136,000 | £160,000 | |
CMO | CMO | SouthEast | £103,704 | £125,926 | £148,148 | |
CMO | CMO | SouthWest | £96,552 | £117,241 | £137,931 | |
CMO | CMO | EastEast | £100,000 | £121,429 | £142,857 | |
CMO | CMO | WestMidlands | £97,391 | £118,261 | £139,130 | |
CMO | CMO | EastMidlands | £97,391 | £118,261 | £139,130 | |
CMO | CMO | Yorkshire | £94,118 | £114,286 | £134,454 | |
CMO | CMO | NorthEast | £93,333 | £113,333 | £133,333 | |
CMO | CMO | NorthWest | £94,118 | £114,286 | £134,454 | |
CMO | CMO | Scotland | £98,246 | £119,298 | £140,351 | |
CMO | CMO | Wales | £92,562 | £112,397 | £132,231 | |
MarketingDirector | Marketing Director | National Average | £80,000 | £90,000 | £100,000 | |
MarketingDirector | Marketing Director | London | £100,000 | £125,000 | £160,000 | |
MarketingDirector | Marketing Director | SouthEast | £92,593 | £115,741 | £148,148 | |
MarketingDirector | Marketing Director | SouthWest | £86,207 | £107,759 | £137,931 | |
MarketingDirector | Marketing Director | EastEast | £89,286 | £111,607 | £142,857 | |
MarketingDirector | Marketing Director | WestMidlands | £86,957 | £108,696 | £139,130 | |
MarketingDirector | Marketing Director | EastMidlands | £86,957 | £108,696 | £139,130 | |
MarketingDirector | Marketing Director | Yorkshire | £84,034 | £105,042 | £134,454 | |
MarketingDirector | Marketing Director | NorthEast | £83,333 | £104,167 | £133,333 | |
MarketingDirector | Marketing Director | NorthWest | £84,034 | £105,042 | £134,454 | |
MarketingDirector | Marketing Director | Scotland | £87,719 | £109,649 | £140,351 | |
MarketingDirector | Marketing Director | Wales | £82,645 | £103,306 | £132,231 | |
HeadofMarketing | Head of Marketing | National Average | £70,092 | £78,853 | £87,615 | |
HeadofMarketing | Head of Marketing | London | £80,000 | £90,000 | £100,000 | |
HeadofMarketing | Head of Marketing | SouthEast | £74,074 | £83,333 | £92,593 | |
HeadofMarketing | Head of Marketing | SouthWest | £68,966 | £77,586 | £86,207 | |
HeadofMarketing | Head of Marketing | EastEast | £71,429 | £80,357 | £89,286 | |
HeadofMarketing | Head of Marketing | WestMidlands | £69,565 | £78,261 | £86,957 | |
HeadofMarketing | Head of Marketing | EastMidlands | £69,565 | £78,261 | £86,957 | |
HeadofMarketing | Head of Marketing | Yorkshire | £67,227 | £75,630 | £84,034 | |
HeadofMarketing | Head of Marketing | NorthEast | £66,667 | £75,000 | £83,333 | |
HeadofMarketing | Head of Marketing | NorthWest | £67,227 | £75,630 | £84,034 | |
HeadofMarketing | Head of Marketing | Scotland | £70,175 | £78,947 | £87,719 | |
HeadofMarketing | Head of Marketing | Wales | £66,116 | £74,380 | £82,645 | |
HeadofDigitalMarketing | Head of Digital Marketing | National Average | £70,092 | £78,853 | £87,615 | |
HeadofDigitalMarketing | Head of Digital Marketing | London | £80,000 | £90,000 | £100,000 | |
HeadofDigitalMarketing | Head of Digital Marketing | SouthEast | £74,074 | £83,333 | £92,593 | |
HeadofDigitalMarketing | Head of Digital Marketing | SouthWest | £68,966 | £77,586 | £86,207 | |
HeadofDigitalMarketing | Head of Digital Marketing | EastEast | £71,429 | £80,357 | £89,286 | |
HeadofDigitalMarketing | Head of Digital Marketing | WestMidlands | £69,565 | £78,261 | £86,957 | |
HeadofDigitalMarketing | Head of Digital Marketing | EastMidlands | £69,565 | £78,261 | £86,957 | |
HeadofDigitalMarketing | Head of Digital Marketing | Yorkshire | £67,227 | £75,630 | £84,034 | |
HeadofDigitalMarketing | Head of Digital Marketing | NorthEast | £66,667 | £75,000 | £83,333 | |
HeadofDigitalMarketing | Head of Digital Marketing | NorthWest | £67,227 | £75,630 | £84,034 | |
HeadofDigitalMarketing | Head of Digital Marketing | Scotland | £70,175 | £78,947 | £87,719 | |
HeadofDigitalMarketing | Head of Digital Marketing | Wales | £66,116 | £74,380 | £82,645 | |
SeniorMarketingManager | Senior Marketing Manager | National Average | £52,569 | £61,330 | £70,092 | |
SeniorMarketingManager | Senior Marketing Manager | London | £60,000 | £70,000 | £80,000 | |
SeniorMarketingManager | Senior Marketing Manager | SouthEast | £55,556 | £64,815 | £74,074 | |
SeniorMarketingManager | Senior Marketing Manager | SouthWest | £51,724 | £60,345 | £68,966 | |
SeniorMarketingManager | Senior Marketing Manager | EastEast | £53,571 | £62,500 | £71,429 | |
SeniorMarketingManager | Senior Marketing Manager | WestMidlands | £52,174 | £60,870 | £69,565 | |
SeniorMarketingManager | Senior Marketing Manager | EastMidlands | £52,174 | £60,870 | £69,565 | |
SeniorMarketingManager | Senior Marketing Manager | Yorkshire | £50,420 | £58,824 | £67,227 | |
SeniorMarketingManager | Senior Marketing Manager | NorthEast | £50,000 | £58,333 | £66,667 | |
SeniorMarketingManager | Senior Marketing Manager | NorthWest | £50,420 | £58,824 | £67,227 | |
SeniorMarketingManager | Senior Marketing Manager | Scotland | £52,632 | £61,404 | £70,175 | |
SeniorMarketingManager | Senior Marketing Manager | Wales | £49,587 | £57,851 | £66,116 | |
MarketingManagerashdown | Marketing Manager | National Average | £39,427 | £48,188 | £61,330 | |
MarketingManagerashdown | Marketing Manager | London | £45,000 | £55,000 | £70,000 | |
MarketingManagerashdown | Marketing Manager | SouthEast | £41,667 | £50,926 | £64,815 | |
MarketingManagerashdown | Marketing Manager | SouthWest | £38,793 | £47,414 | £60,345 | |
MarketingManagerashdown | Marketing Manager | EastEast | £40,179 | £49,107 | £62,500 | |
MarketingManagerashdown | Marketing Manager | WestMidlands | £39,130 | £47,826 | £60,870 | |
MarketingManagerashdown | Marketing Manager | EastMidlands | £39,130 | £47,826 | £60,870 | |
MarketingManagerashdown | Marketing Manager | Yorkshire | £37,815 | £46,218 | £58,824 | |
MarketingManagerashdown | Marketing Manager | NorthEast | £37,500 | £45,833 | £58,333 | |
MarketingManagerashdown | Marketing Manager | NorthWest | £37,815 | £46,218 | £58,824 | |
MarketingManagerashdown | Marketing Manager | Scotland | £39,474 | £48,246 | £61,404 | |
MarketingManagerashdown | Marketing Manager | Wales | £37,190 | £45,455 | £57,851 | |
DigitalMarketingManager | Digital Marketing Manager | National Average | £39,427 | £52,569 | £61,330 | |
DigitalMarketingManager | Digital Marketing Manager | London | £45,000 | £60,000 | £70,000 | |
DigitalMarketingManager | Digital Marketing Manager | SouthEast | £41,667 | £55,556 | £64,815 | |
DigitalMarketingManager | Digital Marketing Manager | SouthWest | £38,793 | £51,724 | £60,345 | |
DigitalMarketingManager | Digital Marketing Manager | EastEast | £40,179 | £53,571 | £62,500 | |
DigitalMarketingManager | Digital Marketing Manager | WestMidlands | £39,130 | £52,174 | £60,870 | |
DigitalMarketingManager | Digital Marketing Manager | EastMidlands | £39,130 | £52,174 | £60,870 | |
DigitalMarketingManager | Digital Marketing Manager | Yorkshire | £37,815 | £50,420 | £58,824 | |
DigitalMarketingManager | Digital Marketing Manager | NorthEast | £37,500 | £50,000 | £58,333 | |
DigitalMarketingManager | Digital Marketing Manager | NorthWest | £37,815 | £50,420 | £58,824 | |
DigitalMarketingManager | Digital Marketing Manager | Scotland | £39,474 | £52,632 | £61,404 | |
DigitalMarketingManager | Digital Marketing Manager | Wales | £37,190 | £49,587 | £57,851 | |
SeniorMarketingExecutive | Senior Marketing Executive | National Average | £30,665 | £35,046 | £39,427 | |
SeniorMarketingExecutive | Senior Marketing Executive | London | £35,000 | £40,000 | £45,000 | |
SeniorMarketingExecutive | Senior Marketing Executive | SouthEast | £32,407 | £37,037 | £41,667 | |
SeniorMarketingExecutive | Senior Marketing Executive | SouthWest | £30,172 | £34,483 | £38,793 | |
SeniorMarketingExecutive | Senior Marketing Executive | EastEast | £31,250 | £35,714 | £40,179 | |
SeniorMarketingExecutive | Senior Marketing Executive | WestMidlands | £30,435 | £34,783 | £39,130 | |
SeniorMarketingExecutive | Senior Marketing Executive | EastMidlands | £30,435 | £34,783 | £39,130 | |
SeniorMarketingExecutive | Senior Marketing Executive | Yorkshire | £29,412 | £33,613 | £37,815 | |
SeniorMarketingExecutive | Senior Marketing Executive | NorthEast | £29,167 | £33,333 | £37,500 | |
SeniorMarketingExecutive | Senior Marketing Executive | NorthWest | £29,412 | £33,613 | £37,815 | |
SeniorMarketingExecutive | Senior Marketing Executive | Scotland | £30,702 | £35,088 | £39,474 | |
SeniorMarketingExecutive | Senior Marketing Executive | Wales | £28,926 | £33,058 | £37,190 | |
MarketingExecutiveAshdown | Marketing Executive | National Average | £29,789 | £33,294 | £37,674 | |
MarketingExecutiveAshdown | Marketing Executive | London | £34,000 | £38,000 | £43,000 | |
MarketingExecutiveAshdown | Marketing Executive | SouthEast | £31,481 | £35,185 | £39,815 | |
MarketingExecutiveAshdown | Marketing Executive | SouthWest | £29,310 | £32,759 | £37,069 | |
MarketingExecutiveAshdown | Marketing Executive | EastEast | £30,357 | £33,929 | £38,393 | |
MarketingExecutiveAshdown | Marketing Executive | WestMidlands | £29,565 | £33,043 | £37,391 | |
MarketingExecutiveAshdown | Marketing Executive | EastMidlands | £29,565 | £33,043 | £37,391 | |
MarketingExecutiveAshdown | Marketing Executive | Yorkshire | £28,571 | £31,933 | £36,134 | |
MarketingExecutiveAshdown | Marketing Executive | NorthEast | £28,333 | £31,667 | £35,833 | |
MarketingExecutiveAshdown | Marketing Executive | NorthWest | £28,571 | £31,933 | £36,134 | |
MarketingExecutiveAshdown | Marketing Executive | Scotland | £29,825 | £33,333 | £37,719 | |
MarketingExecutiveAshdown | Marketing Executive | Wales | £28,099 | £31,405 | £35,537 | |
DigitalMarketingExecutive | Digital Marketing Executive | National Average | £30,665 | £35,046 | £39,427 | |
DigitalMarketingExecutive | Digital Marketing Executive | London | £35,000 | £40,000 | £45,000 | |
DigitalMarketingExecutive | Digital Marketing Executive | SouthEast | £32,407 | £37,037 | £41,667 | |
DigitalMarketingExecutive | Digital Marketing Executive | SouthWest | £30,172 | £34,483 | £38,793 | |
DigitalMarketingExecutive | Digital Marketing Executive | EastEast | £31,250 | £35,714 | £40,179 | |
DigitalMarketingExecutive | Digital Marketing Executive | WestMidlands | £30,435 | £34,783 | £39,130 | |
DigitalMarketingExecutive | Digital Marketing Executive | EastMidlands | £30,435 | £34,783 | £39,130 | |
DigitalMarketingExecutive | Digital Marketing Executive | Yorkshire | £29,412 | £33,613 | £37,815 | |
DigitalMarketingExecutive | Digital Marketing Executive | NorthEast | £29,167 | £33,333 | £37,500 | |
DigitalMarketingExecutive | Digital Marketing Executive | NorthWest | £29,412 | £33,613 | £37,815 | |
DigitalMarketingExecutive | Digital Marketing Executive | Scotland | £30,702 | £35,088 | £39,474 | |
DigitalMarketingExecutive | Digital Marketing Executive | Wales | £28,926 | £33,058 | £37,190 | |
MarketingAssistant | Marketing Assistant | National Average | £26,284 | £28,913 | £31,541 | |
MarketingAssistant | Marketing Assistant | London | £30,000 | £33,000 | £36,000 | |
MarketingAssistant | Marketing Assistant | SouthEast | £27,778 | £30,556 | £33,333 | |
MarketingAssistant | Marketing Assistant | SouthWest | £25,862 | £28,448 | £31,034 | |
MarketingAssistant | Marketing Assistant | EastEast | £26,786 | £29,464 | £32,143 | |
MarketingAssistant | Marketing Assistant | WestMidlands | £26,087 | £28,696 | £31,304 | |
MarketingAssistant | Marketing Assistant | EastMidlands | £26,087 | £28,696 | £31,304 | |
MarketingAssistant | Marketing Assistant | Yorkshire | £25,210 | £27,731 | £30,252 | |
MarketingAssistant | Marketing Assistant | NorthEast | £25,000 | £27,500 | £30,000 | |
MarketingAssistant | Marketing Assistant | NorthWest | £25,210 | £27,731 | £30,252 | |
MarketingAssistant | Marketing Assistant | Scotland | £26,316 | £28,947 | £31,579 | |
MarketingAssistant | Marketing Assistant | Wales | £24,793 | £27,273 | £29,752 | |
BrandManager | Brand Manager | National Average | £44,684 | £50,817 | £63,083 | |
BrandManager | Brand Manager | London | £51,000 | £58,000 | £72,000 | |
BrandManager | Brand Manager | SouthEast | £47,222 | £53,704 | £66,667 | |
BrandManager | Brand Manager | SouthWest | £43,966 | £50,000 | £62,069 | |
BrandManager | Brand Manager | EastEast | £45,536 | £51,786 | £64,286 | |
BrandManager | Brand Manager | WestMidlands | £44,348 | £50,435 | £62,609 | |
BrandManager | Brand Manager | EastMidlands | £44,348 | £50,435 | £62,609 | |
BrandManager | Brand Manager | Yorkshire | £42,857 | £48,739 | £60,504 | |
BrandManager | Brand Manager | NorthEast | £42,500 | £48,333 | £60,000 | |
BrandManager | Brand Manager | NorthWest | £42,857 | £48,739 | £60,504 | |
BrandManager | Brand Manager | Scotland | £44,737 | £50,877 | £63,158 | |
BrandManager | Brand Manager | Wales | £42,149 | £47,934 | £59,504 | |
CampaignsManager | Campaign Manager | National Average | £35,046 | £43,807 | £52,569 | |
CampaignManager | Campaign Manager | London | £40,000 | £50,000 | £60,000 | |
CampaignManager | Campaign Manager | SouthEast | £37,037 | £46,296 | £55,556 | |
CampaignManager | Campaign Manager | SouthWest | £34,483 | £43,103 | £51,724 | |
CampaignManager | Campaign Manager | EastEast | £35,714 | £44,643 | £53,571 | |
CampaignManager | Campaign Manager | WestMidlands | £34,783 | £43,478 | £52,174 | |
CampaignManager | Campaign Manager | EastMidlands | £34,783 | £43,478 | £52,174 | |
CampaignManager | Campaign Manager | Yorkshire | £33,613 | £42,017 | £50,420 | |
CampaignManager | Campaign Manager | NorthEast | £33,333 | £41,667 | £50,000 | |
CampaignManager | Campaign Manager | NorthWest | £33,613 | £42,017 | £50,420 | |
CampaignManager | Campaign Manager | Scotland | £35,088 | £43,860 | £52,632 | |
CampaignManager | Campaign Manager | Wales | £33,058 | £41,322 | £49,587 | |
CommunicationsManager | Communications Manager | National Average | £39,427 | £47,312 | £54,321 | |
CommunicationsManager | Communications Manager | London | £45,000 | £54,000 | £62,000 | |
CommunicationsManager | Communications Manager | SouthEast | £41,667 | £50,000 | £57,407 | |
CommunicationsManager | Communications Manager | SouthWest | £38,793 | £46,552 | £53,448 | |
CommunicationsManager | Communications Manager | EastEast | £40,179 | £48,214 | £55,357 | |
CommunicationsManager | Communications Manager | WestMidlands | £39,130 | £46,957 | £53,913 | |
CommunicationsManager | Communications Manager | EastMidlands | £39,130 | £46,957 | £53,913 | |
CommunicationsManager | Communications Manager | Yorkshire | £37,815 | £45,378 | £52,101 | |
CommunicationsManager | Communications Manager | NorthEast | £37,500 | £45,000 | £51,667 | |
CommunicationsManager | Communications Manager | NorthWest | £37,815 | £45,378 | £52,101 | |
CommunicationsManager | Communications Manager | Scotland | £39,474 | £47,368 | £54,386 | |
CommunicationsManager | Communications Manager | Wales | £37,190 | £44,628 | £51,240 | |
CRMManager | CRM Manager | National Average | £43,807 | £52,569 | £61,330 | |
CRMManager | CRM Manager | London | £50,000 | £60,000 | £70,000 | |
CRMManager | CRM Manager | SouthEast | £46,296 | £55,556 | £64,815 | |
CRMManager | CRM Manager | SouthWest | £43,103 | £51,724 | £60,345 | |
CRMManager | CRM Manager | EastEast | £44,643 | £53,571 | £62,500 | |
CRMManager | CRM Manager | WestMidlands | £43,478 | £52,174 | £60,870 | |
CRMManager | CRM Manager | EastMidlands | £43,478 | £52,174 | £60,870 | |
CRMManager | CRM Manager | Yorkshire | £42,017 | £50,420 | £58,824 | |
CRMManager | CRM Manager | NorthEast | £41,667 | £50,000 | £58,333 | |
CRMManager | CRM Manager | NorthWest | £42,017 | £50,420 | £58,824 | |
CRMManager | CRM Manager | Scotland | £43,860 | £52,632 | £61,404 | |
CRMManager | CRM Manager | Wales | £41,322 | £49,587 | £57,851 | |
CRMAnalyst | CRM Analyst | National Average | £30,665 | £39,427 | £48,188 | |
CRMAnalyst | CRM Analyst | London | £35,000 | £45,000 | £55,000 | |
CRMAnalyst | CRM Analyst | SouthEast | £32,407 | £41,667 | £50,926 | |
CRMAnalyst | CRM Analyst | SouthWest | £30,172 | £38,793 | £47,414 | |
CRMAnalyst | CRM Analyst | EastEast | £31,250 | £40,179 | £49,107 | |
CRMAnalyst | CRM Analyst | WestMidlands | £30,435 | £39,130 | £47,826 | |
CRMAnalyst | CRM Analyst | EastMidlands | £30,435 | £39,130 | £47,826 | |
CRMAnalyst | CRM Analyst | Yorkshire | £29,412 | £37,815 | £46,218 | |
CRMAnalyst | CRM Analyst | NorthEast | £29,167 | £37,500 | £45,833 | |
CRMAnalyst | CRM Analyst | NorthWest | £29,412 | £37,815 | £46,218 | |
CRMAnalyst | CRM Analyst | Scotland | £30,702 | £39,474 | £48,246 | |
CRMAnalyst | CRM Analyst | Wales | £28,926 | £37,190 | £45,455 | |
PPCManager | PPC Manager | National Average | £48,188 | £56,950 | £70,092 | |
PPCManager | PPC Manager | London | £55,000 | £65,000 | £80,000 | |
PPCManager | PPC Manager | SouthEast | £50,926 | £60,185 | £74,074 | |
PPCManager | PPC Manager | SouthWest | £47,414 | £56,034 | £68,966 | |
PPCManager | PPC Manager | EastEast | £49,107 | £58,036 | £71,429 | |
PPCManager | PPC Manager | WestMidlands | £47,826 | £56,522 | £69,565 | |
PPCManager | PPC Manager | EastMidlands | £47,826 | £56,522 | £69,565 | |
PPCManager | PPC Manager | Yorkshire | £46,218 | £54,622 | £67,227 | |
PPCManager | PPC Manager | NorthEast | £45,833 | £54,167 | £66,667 | |
PPCManager | PPC Manager | NorthWest | £46,218 | £54,622 | £67,227 | |
PPCManager | PPC Manager | Scotland | £48,246 | £57,018 | £70,175 | |
PPCManager | PPC Manager | Wales | £45,455 | £53,719 | £66,116 | |
PPCExecutive | PPC Executive | National Average | £30,665 | £35,046 | £39,427 | |
PPCExecutive | PPC Executive | London | £35,000 | £40,000 | £45,000 | |
PPCExecutive | PPC Executive | SouthEast | £32,407 | £37,037 | £41,667 | |
PPCExecutive | PPC Executive | SouthWest | £30,172 | £34,483 | £38,793 | |
PPCExecutive | PPC Executive | EastEast | £31,250 | £35,714 | £40,179 | |
PPCExecutive | PPC Executive | WestMidlands | £30,435 | £34,783 | £39,130 | |
PPCExecutive | PPC Executive | EastMidlands | £30,435 | £34,783 | £39,130 | |
PPCExecutive | PPC Executive | Yorkshire | £29,412 | £33,613 | £37,815 | |
PPCExecutive | PPC Executive | NorthEast | £29,167 | £33,333 | £37,500 | |
PPCExecutive | PPC Executive | NorthWest | £29,412 | £33,613 | £37,815 | |
PPCExecutive | PPC Executive | Scotland | £30,702 | £35,088 | £39,474 | |
PPCExecutive | PPC Executive | Wales | £28,926 | £33,058 | £37,190 | |
SEOManager | SEO Manager | National Average | £52,569 | £61,330 | £70,092 | |
SEOManager | SEO Manager | London | £60,000 | £70,000 | £80,000 | |
SEOManager | SEO Manager | SouthEast | £55,556 | £64,815 | £74,074 | |
SEOManager | SEO Manager | SouthWest | £51,724 | £60,345 | £68,966 | |
SEOManager | SEO Manager | EastEast | £53,571 | £62,500 | £71,429 | |
SEOManager | SEO Manager | WestMidlands | £52,174 | £60,870 | £69,565 | |
SEOManager | SEO Manager | EastMidlands | £52,174 | £60,870 | £69,565 | |
SEOManager | SEO Manager | Yorkshire | £50,420 | £58,824 | £67,227 | |
SEOManager | SEO Manager | NorthEast | £50,000 | £58,333 | £66,667 | |
SEOManager | SEO Manager | NorthWest | £50,420 | £58,824 | £67,227 | |
SEOManager | SEO Manager | Scotland | £52,632 | £61,404 | £70,175 | |
SEOManager | SEO Manager | Wales | £49,587 | £57,851 | £66,116 | |
SEOExecutive | SEO Executive | National Average | £30,665 | £42,055 | £52,569 | |
SEOExecutive | SEO Executive | London | £35,000 | £48,000 | £60,000 | |
SEOExecutive | SEO Executive | SouthEast | £32,407 | £44,444 | £55,556 | |
SEOExecutive | SEO Executive | SouthWest | £30,172 | £41,379 | £51,724 | |
SEOExecutive | SEO Executive | EastEast | £31,250 | £42,857 | £53,571 | |
SEOExecutive | SEO Executive | WestMidlands | £30,435 | £41,739 | £52,174 | |
SEOExecutive | SEO Executive | EastMidlands | £30,435 | £41,739 | £52,174 | |
SEOExecutive | SEO Executive | Yorkshire | £29,412 | £40,336 | £50,420 | |
SEOExecutive | SEO Executive | NorthEast | £29,167 | £40,000 | £50,000 | |
SEOExecutive | SEO Executive | NorthWest | £29,412 | £40,336 | £50,420 | |
SEOExecutive | SEO Executive | Scotland | £30,702 | £42,105 | £52,632 | |
SEOExecutive | SEO Executive | Wales | £28,926 | £39,669 | £48,733 | |
EventManager | Event Manager | National Average | £33,732 | £38,989 | £43,807 | |
EventManager | Event Manager | London | £38,500 | £44,500 | £50,000 | |
EventManager | Event Manager | SouthEast | £35,648 | £41,204 | £46,296 | |
EventManager | Event Manager | SouthWest | £33,190 | £38,362 | £43,103 | |
EventManager | Event Manager | EastEast | £34,375 | £39,732 | £44,643 | |
EventManager | Event Manager | WestMidlands | £33,478 | £38,696 | £43,478 | |
EventManager | Event Manager | EastMidlands | £33,478 | £38,696 | £43,478 | |
EventManager | Event Manager | Yorkshire | £32,353 | £37,395 | £42,017 | |
EventManager | Event Manager | NorthEast | £32,083 | £37,083 | £41,667 | |
EventManager | Event Manager | NorthWest | £32,353 | £37,395 | £42,017 | |
EventManager | Event Manager | Scotland | £33,772 | £39,035 | £43,860 | |
EventManager | Event Manager | Wales | £31,818 | £36,777 | £41,322 | |
EventExecutive | Event Executive | National Average | £27,161 | £31,541 | £36,798 | |
EventExecutive | Event Executive | London | £31,000 | £36,000 | £42,000 | |
EventExecutive | Event Executive | SouthEast | £28,704 | £33,333 | £38,889 | |
EventExecutive | Event Executive | SouthWest | £26,724 | £31,034 | £36,207 | |
EventExecutive | Event Executive | EastEast | £27,679 | £32,143 | £37,500 | |
EventExecutive | Event Executive | WestMidlands | £26,957 | £31,304 | £36,522 | |
EventExecutive | Event Executive | EastMidlands | £26,957 | £31,304 | £36,522 | |
EventExecutive | Event Executive | Yorkshire | £26,050 | £30,252 | £35,294 | |
EventExecutive | Event Executive | NorthEast | £25,833 | £30,000 | £35,000 | |
EventExecutive | Event Executive | NorthWest | £26,050 | £30,252 | £35,294 | |
EventExecutive | Event Executive | Scotland | £27,193 | £31,579 | £36,842 | |
EventExecutive | Event Executive | Wales | £25,620 | £29,752 | £34,711 |
Salary guidance
Salaries typically fall between the lower and upper quartiles depending on candidate availability, demand for those skills, level of experience, industry sector and the size of the business or organisation.
Key observations
- The average salary increase in 2023 will be 6% to 7%.
- 35% of marketing departments intend to recruit before the end of the year.
- The use of AI is becoming standard across marketing teams.
The Belwether report for Q1 2023 drew a mostly positive picture of marketing and advertising budgets for 2023 and 2024. But that was in April - as of July we’ve had two increases in bank interest rates, with another threatened.
Organisations are certainly feeling the effect of increased costs of borrowing and slowing consumer demand in the face of a cost of living crisis. This is likely to have a dampening effect on budgets for the remainder of 2023, and we are seeing a downturn in marketing job volumes. Despite this, it’s not all doom and gloom - 35% of marketing departments intend to recruit before the end of the year, signaling a more optimistic view of the future.
The resulting softening of the jobs market and greater candidate availability will mean lower salary increases than those seen during 2022, despite stubborn inflation levels. The salary survey indicated that the average salary increase for marketing teams during 2023 will be 6% to 7%.
Use of AI
We have yet to see jobs being directly at risk by AI technology. But we are seeing extensive use of the technology within marketing roles. AI is being used extensively in digital marketing and has already been incorporated into programmatic advertising campaigns, audience targeting and segmentation; AI algorithms leverage machine learning techniques to analyse user data and behavior, customer profiling and delivery of personalized content.
Use of AI is becoming something of an expectation in marketing roles. This will make marketing more efficient, meaning marketing teams are likely to become smaller over the longer term.
Upskilling existing teams to leverage these rapidly developing technologies has become a priority, we are seeing an increased volume of job descriptions requiring knowledge of AI tools.
Doing more with less
Many marketing departments are adopting AI from a place of necessity – 2023 is the year of doing more with less. Marketing teams are having to choose carefully where to spend, and are working hard to keep activity levels steady.
Demand is growing in some areas, however, despite the economic slowdown. Content-based roles are growing, for instance, as more organisations look to stand out using content in a crowded online environment. Growing numbers are spending on videos, podcasts, and graphics as well as writing and photography. This is despite the growth of generative AI, which can be used to create content quickly but which may feel ‘faceless’. Businesses should keep a watching brief, test it carefully, and may find themselves using a combination of both AI and human-created content.
January 2023
There has been a slight cooling of the job market through the second half of 2022 from historic highs.
The Q3 2022 Belweather report showed a flattening of budgets, and we predict a further drop in ad and marketing budgets to reflect changes in GDP through 2023. These budget cuts will have a dampening effect on salaries throughout the year, however, employment remains high across all marketing roles, creating a challenging environment to attract new talent.
As budgets tighten, marketing spend will be focused on activity where performance can be tracked through metrics with demonstrable return on investment.
12% rise in marketing analyst pay
Digital roles remain the most in demand, with digital experience a requirement in most marketing positions.
There has been a rise in demand for technical marketers and marketing analysts to interpret increasing volumes of digital data. Salaries for these roles are increasing faster than inflation with average salary growth of 12%.
Demand for content writers to promote digital content remains high to meet Google's Helpful Content alogrythm update.
Businesses have focussed on developing their customer experience and a growth in roles to support this.
There is huge pressure on small businesses to compete, both in terms of salaries and marketing budget.
Marketing salaries have flattened since June 2022, and we predict salaries to track government reported inflation through 2023 (predicted to be 7% by the OBR)
The challenge for leaders within 2023 will be to retain their teams in the face of a cost of living crisis.
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