Job description

A digital marketing executive is responsible for supporting the digital marketing efforts of an organisation.

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Career overview

The specific responsibilities of a digital marketing executive can vary depending on the organisation and the industry, but generally they include:

  • Assisting with the creation and execution of digital marketing campaigns, including email, social media, and display advertising
  • Supporting the implementation of SEO and SEM strategies
  • Helping to manage the company's social media accounts and creating content
  • Collaborating with other departments to ensure brand consistency
  • Assisting with website updates and maintenance
  • Analysing and reporting on the performance of digital marketing campaigns
  • Assisting with the creation of marketing materials such as brochures and presentations
  • Reporting on digital marketing campaign success using marketing analytics tools
  • Helping to coordinate events and promotions
  • Keeping up to date with the latest digital marketing trends and technologies.
Key skills and personal attributes
  • To be successful as a digital marketing executive, you will need a broad range of skills:
  • A knowledge of digital marketing techniques and strategies, such as SEO, PPC, email marketing, content and social media marketing
  • Familiarity with analytics and reporting tools, such as Google Analytics and social media analytics platforms
  • Experience with content creation, including writing and editing skills
  • Knowledge of graphic design software, such as Adobe Photoshop and Illustrator
  • Familiarity with website design and management, including experience with content management systems
  • The ability to meet marketing plans and objectives, developing and delivering campaigns
  • Strong organizational and project management skillsExcellent communication and interpersonal skills, as they will likely be working closely with clients and other members of the marketing team.
  • You should have experience with marketing automation tools and be able to use them to create and execute campaigns, track results and optimize performance.
Relevant marketing qualifications

There are a variety of qualifications that can help you get a job as a digital marketing executive.

Although it is an advantage to have a degree in marketing, this is not essential to develop a career. Many people start out as marketing assistants or marketers in smaller firms before progressing to a marketing exec within a larger firm. Good communication skills both spoken and written are key attributes to progress

  1. Although a degree shows a level of commitment to education, it is not essential to start a career in marketing. However a marketing degree can provide a strong foundation in marketing principles, as well as give you the opportunity to specialise in a specific area of marketing.
  2. Marketing certification programs, such as those offered by the Chartered Institute in Marketing (CIM), the Direct Marketing Association (DMA), the Institute of Data Marketing (IDM) or the British Academy of Digital Marketing offer a comprehensive range of marketing courses. These programs can provide you with specific skills and knowledge pertinent to your chosen field of marketing.
Career path

The typical career path for a digital marketing executive starts as a digital marketing assistant or co-ordinator, with options to progress to a digital marketing specialist, digital marketing manager, and senior digital marketing manager. Beyond a functional role it is possible to take on more strategic or leadership roles such as director of digital marketing, head of marketing or chief marketing officer.

An alternative career route would be to specialise in a specific area of digital marketing, such as search engine optimization (SEO), paid marketing, social media marketing, email marketing, or content marketing, leading to the role of digital marketing consultant.

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