Home » Salary Guide » Event Executive

Job description

Responsible for planning and executing of marketing events and promotions to increase brand awareness and drive sales. Focusing on the tactical execution of individual events.

Explore salaries for marketing roles in your region.

Regional salaries

National average salary range

Lower quartile
£27,161
The band under which 25% of salaries are paid. The entry point for the job role
Median
£31,541
The midpoint salary for the job role
Upper quartile
£36,798
The band above which 25% of salaries are paid. For experienced professionals operating at expert level.
Career overview
Responsibilities
  • Developing event concepts and themes that align with marketing goals and strategies
  • Event concept planning, identifying event goals, selecting a venue, and determining the event format and agenda.
  • Creating and implementing marketing strategies to promote the event and increase attendance.
  • Co-ordinating event suppliers, such as caterers, decorators, audio-visual companies, and entertainment providers.
  • Managing guest lists and handling guest registration
  • Scheduling appointments, maintaining event calendars, and updating databases.
  • Helping with the creation and distribution of marketing materials, managing social media accounts, and assisting with online and offline marketing efforts to drive the success of the event.
  • Helping with venue selection and set-up, coordinating transportation and parking arrangements, and preparing event materials.
  • Managing event signage and decorations, and providing general support to event attendees.
  • Compiling and analyzing event data, creating reports, and providing regular updates to the event manager.
  • Conducting post-event evaluations, compiling feedback, and assisting with post-event reporting and analysis.
Key skills and personal attributes
  • Ability to effectively communicate with clients, vendors, and colleagues.
  • Time management: able to prioritise tasks, meet deadlines and manage multiple tasks efficiently.
  • Organisation skills: plan, coordinate, and manage events effectively.
  • Interpersonal skills: ability to work well with others, build strong relationships, and handle conflicts.
  • Adaptability: ability to work under pressure and handle unexpected changes.
  • Customer service skills: ability to provide excellent service to clients and attendees.
  • Leadership skills: supporting and organising delegate tasks effectively.
  • Problem-solving skills: ability to identify and resolve problems quickly and effectively.
  • Attention to detail: ability to accurately follow instructions and pay close attention to details.
  • Creativity: ability to come up with new and innovative ideas for events.
Relevant marketing qualifications

Although a degree may be beneficial when applying to work as a marketing event executive. Many event executives progress from within an organisation through experience.

In addition to a formal education and certifications, marketing event executives typically need to have strong project management skills, excellent communication and interpersonal skills, creativity, and the ability to work well under tight deadlines and manage multiple tasks.

Career path

While formal qualifications are not always required to become an event executive, having a relevant degree or certification can increase job opportunities and enhance your skills and knowledge in the field. Relevant degrees can include hospitality management, event management, marketing, or business administration.

However, employers often value relevant experience, soft skills, and a strong portfolio of successfully managed events more than formal qualifications. On-the-job training, internships, and voluntary work in event planning can provide valuable hands-on experience and help build a strong network in the industry.

Discover more
marketing salary report
marketing salary insights
marketing recruitment salary

Marketing salary report

Marketing insights

Marketing recruitment

Find salaries for marketing roles in your region with our up to date marketing salary report.
Marketing salary report

Explore our industry specific insights to find out how individual roles are performing.Marketing insights

Our recruitment services are among the highest rated in the recruitment industry.Marketing recruitment

Latest Marketing Jobs

SEO Executive

Hertfordshire / £40,000

A well-established international organisation is looking for an accomplished SEO Executive to join its high-functioning marketing team based in Kings Langley, Hertfordshire. Please note this role is 5 days per week office-based and offers on-site free parking. As a creative and commercially minded individual, you will play a pivotal role in the marketing function. This position will...

Read more

Digital Marketing Executive

Hertfordshire / £40,000

A well-established international organisation is looking for an accomplished Digital Marketing Executive to join its high-functioning marketing team based in Kings Langley, Hertfordshire. Please note this role is 5 days per week office-based and offers on-site free parking. As a creative and commercially minded individual, you will play a pivotal role in the marketing function. This...

Read more

Assistant Retail Manager

London - West / £40,000

A reputable multi-asset brokerage firm in London, specialising in luxury assets is opening a new luxury spirit and wine store in summer 2024. They are seeking an experienced and dynamic Assistant Retail Manager to join their team at our luxury spirit and wine store in Central London. Working closely with the General Manager, you will...

Read more
More Jobs

Search other Marketing roles


Ready to hire?
finance professionals

Looking to hire?

More than 20,000 people register with the Ashdown Group every month. We have access to hundreds of high-calibre professionals living within an easy commute of your business.