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Job description

The CRM Manager will be responsible for developing and implementing a comprehensive customer relationship management strategy to drive customer loyalty and retention. The ideal candidate will have a strong background in customer service, marketing and relationship management, as well as experience with CRM systems and data analysis.

Explore salaries for marketing roles in your region.

Regional salaries

National average salary range

Lower quartile
£43,807
The band under which 25% of salaries are paid. The entry point for the job role
Median
£52,569
The midpoint salary for the job role
Upper quartile
£61,330
The band above which 25% of salaries are paid. For experienced professionals operating at expert level.
Career overview
Responsibilities

The specific responsibilities of a CRM manager can vary depending on the organisation and the industry, but generally they include:

  • Develop and implement a customer relationship management strategy to drive customer loyalty and retention
  • Analyse customer data to identify trends and opportunities
  • Implement processes and systems to manage and optimise customer interactions and customer data
  • Collaborate with cross-functional teams to ensure a seamless customer experience
  • Develop and manage budgets for customer relationship management initiatives
  • Manage customer communications to ensure high levels of customer satisfaction
Key skills and personal attributes

Some of the key skills that are typically required for a CRM Manager include:

  • Data analysis: Be able to interpret customer data and use it to inform strategy and decision-making.
  • Communication: Effectively communicate with customers, as well as with internal teams such as sales and marketing.
  • Project management: Responsible for managing projects related to customer relationships, such as implementing a new CRM system, preparing data for digital communications, data segmentation and customer journey analysis.
  • Technical skills: Proficient in using CRM software and databases such as Hubspot or Salesforce, in addition to relevant marketing tools and systems.
  • Time management: Impeccable organisation skills to be able to manage multiple concurrent projects.
Relevant marketing qualifications

There are a variety of qualifications that can help you get a job in marketing communications:

  1. Bachelor's degree in business, marketing, or a related field
  2. 5+ years of experience in customer service and relationship management
  3. Experience with CRM systems and data analysis
  4. Strong problem-solving and communication skills
  5. High level of attention to detail
Career path

The onward career options for a CRM Manager are fairly broad ranging as the role is a multi-disciplinary marketing position harnessing analytical skills, management skills and having a strong understanding of marketing principles.

Options include joining a larger organisation and managing a team of CRM specialists, becoming the Head of CRM if the business is of a suitable size to warrant this role, Head of Digital Marketing, Head of Marketing, Chief Experience Officer and Chief Marketing Officer.

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