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Job description

Responsible for driving the overall digital marketing strategy and ensuring its successful execution for the organisation. You will lead a team of digital marketing professionals and work closely with various departments to align digital marketing efforts with the company's goals.

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Career overview
  • Responsible for supporting the day-to-day operations of the marketing department, delivering on marketing campaigns.
  • Conducting market research, collecting data and analysing market trends to support marketing campaigns.
  • Development and execution of marketing campaigns.
  • To lead on marketing projects, acting as mentor to junior team members.
  • Developing and executing communication plans, including email marketing, social media, web content and other outreach efforts.
  • Plan and execution of events, such as trade shows, product launches, and customer events.
  • Budget tracking, reconciling invoices, and reporting on marketing spend.
  • Collecting and analysing marketing data, creating reports and presenting findings to stakeholders.
  • Influencer marketing campaigns: Leveraging the power of influencers to reach a larger audience to promote the brand, product or service.
Key skills and personal attributes

Senior Marketing Executive must be able to think outside the box and come up with creative solutions to marketing challenges.

  • Strategic thinking: The ability to think critically, analyse data, and make informed marketing decisions.
  • Ability to adapt to new technologies and changing customer preferences.
  • A genuine passion for marketing and a deep understanding of consumer behaviour.
  • Effectively communicate ideas and plans to others, including team members, stakeholders, and customers.
  • Lead a team, manage projects, and delegate tasks effectively.
  • Able to build relationships, network, and collaborate with others.
  • Manage multiple projects and tasks at once, and be able to prioritize effectively.
  • To identify and solve problems quickly and efficiently.
Relevant marketing qualifications
  1. A degree in marketing, business, or a related field
  2. A professional marketing qualification, such as the Chartered Institute of Marketing (CIM) Diploma in Professional Marketing
Career path

Here are some of the most common career paths for individuals moving up from a Senior Marketing Executive:

Marketing Manager - Responsible for the delivery of the marketing campaigns to promote a company’s product or service.

Brand Manager - As a Brand Manager, you'll be the go-to person for a specific brand or product line. You'll conduct market research, create advertising campaigns, and develop pricing and promotional strategies to increase brand awareness and drive sales.

Head of Digital Marketing - In this role, you'll be responsible for the organization's digital marketing strategy. You'll use digital channels, such as websites, social media, email, and mobile, to reach and engage customers.

Marketing Director - As a Marketing Director, you'll be in charge of developing and executing the marketing strategy for a specific product or business unit. You'll work hand-in-hand with other departments, such as sales, product development, and customer service, to ensure a cohesive approach.

Chief Marketing Officer (CMO) - In this role, you'll be at the helm of the marketing department, developing and implementing the overall marketing strategy and ensuring its success.

Marketing Consultant - As a Marketing Consultant, you'll be working with clients to develop and implement marketing strategies that meet their business objectives. You'll conduct market research, analyse customer data, and develop marketing plans to help companies improve their marketing efforts and achieve their goals.

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