Job description

To plan, organise, and execute marketing events such as product launches, conferences, trade shows, and other promotional events. Setting event goals and objectives, developing event concepts, coordinating event logistics, managing budgets, negotiating contracts with vendors, promoting events, and evaluating event success.

Explore salaries for marketing roles in your region.

Regional salaries

National average salary range

Lower quartile
The band under which 25% of salaries are paid. The entry point for the job role
The midpoint salary for the job role
Upper quartile
The band above which 25% of salaries are paid. For experienced professionals operating at expert level.
Career overview
  • Developing event concepts and themes that align with marketing goals and strategies
  • Planning and coordinating event logistics, including venue selection, vendor management, and budgeting
  • Marketing and promoting the event to target audiences through various channels (e.g. email, social media, advertising)
  • Developing and managing event budgets, timelines, and project plans
  • Coordinating with internal stakeholders (e.g. sales, product, creative teams) to ensure event consistency with overall marketing initiatives
  • Measuring event success and ROI by collecting and analyzing data, such as attendance and engagement metrics
  • Building and maintaining relationships with event partners, sponsors, and attendees
  • Overseeing on-site event management, including coordinating with event staff and handling any issues that may arise.
Key skills and personal attributes
  • Effective communication is key to the success of events. The ability to communicate clearly and concisely with internal teams, vendors, sponsors, and attendees.
  • Strong organization skills, able to juggle multiple tasks and responsibilities, and manage complex projects.
  • Interpersonal skills: responsible for building strong relationships with various stakeholders, including clients, vendors, and attendees. Able to work well in a team environment, collaborate with others, and effectively resolve conflicts when they arise.
  • Adaptability: Marketing events can be unpredictable, and event managers need to be able to quickly adapt to changing circumstances, make decisions on the fly, and handle unexpected challenges.
  • Problem-solving: Marketing event managers need to be able to think critically, solve problems creatively, and make sound decisions under pressure.
  • Creativity: A marketing event manager should be able to come up with fresh, innovative ideas for events and have the ability to bring these ideas to life.
  • Attention to detail: To pay close attention to detail in order to ensure the success of their events, from the smallest details like table settings to the big picture of event logistics and budgeting.
  • To be able to lead and motivate teams of event staff and volunteers, as well as collaborate with other departments within the company.
Relevant marketing qualifications

Although a degree may be beneficial when applying to work as a marketing event manager. Many event managers progress from within an organization through experience.

In addition to a formal education and certifications, marketing event managers typically need to have strong project management skills, excellent communication and interpersonal skills, creativity, and the ability to work well under tight deadlines and manage multiple tasks.

Career path

The career path from a marketing event manager can progress in several ways, depending on experience, skills, and interests. Some common options include:

Senior Marketing Manager: With additional experience, a marketing event manager can move up to a senior marketing manager role, with increased responsibilities and decision-making authority.

Head of events, responsible for overseeing all event management.

Marketing Director, responsible for overseeing all aspects of a company's marketing strategy, including events.

Discover more
marketing salary report
marketing salary insights
marketing recruitment salary

Marketing salary report

Marketing insights

Marketing recruitment

Find salaries for marketing roles in your region with our up to date marketing salary report.
Marketing salary report

Explore our industry specific insights to find out how individual roles are performing.Marketing insights

Our recruitment services are among the highest rated in the recruitment industry.Marketing recruitment

Latest Marketing Jobs

Head of Marketing

London - Central / £90,000

A well established, global business with offices in the City of London are looking for a commercial Head of Marketing to join them at an exciting time of transformational change and growth.  This is a newly created role where you will have the chance to have a real impact on the direction of the business...

Read more

Marketing Executive

London - Central / £35,000-£45,000

A multinational architectural firm is looking for a Marketing Executive to join its growing, highly professional team based in London. The organisation embraces flexible working and requires you onsite 2 days per week. Reporting directly to the Head of Marketing and Communications you will work as part of a tight-knit marketing team assisting with marketing...

Read more

Digital Marketing Assistant

£250 per day

A large multinational business is looking for a Digital Marketing Assistant to join its team on a contract basis. The contract is envisioned as completely remote and will run at least until June 2023 offering a day rate of £250 inside of IR35. This is an urgent requirement, so please only apply if you are...

Read more
More Jobs

Search other Marketing roles

Ready to hire?
finance professionals

Looking to hire?

More than 20,000 people register with the Ashdown Group every month. We have access to hundreds of high-calibre professionals living within an easy commute of your business.