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Job description

To plan, organise, and execute marketing events such as product launches, conferences, trade shows, and other promotional events. Setting event goals and objectives, developing event concepts, coordinating event logistics, managing budgets, negotiating contracts with vendors, promoting events, and evaluating event success.

Explore salaries for marketing roles in your region.

Regional salaries

National average salary range

Lower quartile
£33,732
The band under which 25% of salaries are paid. The entry point for the job role
Median
£38,989
The midpoint salary for the job role
Upper quartile
£43,807
The band above which 25% of salaries are paid. For experienced professionals operating at expert level.
Career overview
Responsibilities
  • Developing event concepts and themes that align with marketing goals and strategies
  • Planning and coordinating event logistics, including venue selection, vendor management, and budgeting
  • Marketing and promoting the event to target audiences through various channels (e.g. email, social media, advertising)
  • Developing and managing event budgets, timelines, and project plans
  • Coordinating with internal stakeholders (e.g. sales, product, creative teams) to ensure event consistency with overall marketing initiatives
  • Measuring event success and ROI by collecting and analyzing data, such as attendance and engagement metrics
  • Building and maintaining relationships with event partners, sponsors, and attendees
  • Overseeing on-site event management, including coordinating with event staff and handling any issues that may arise.
Key skills and personal attributes
  • Effective communication is key to the success of events. The ability to communicate clearly and concisely with internal teams, vendors, sponsors, and attendees.
  • Strong organisation skills, able to juggle multiple tasks and responsibilities, and manage complex projects.
  • Interpersonal skills: responsible for building strong relationships with various stakeholders, including clients, vendors, and attendees. Able to work well in a team environment, collaborate with others, and effectively resolve conflicts when they arise.
  • Adaptability: Marketing events can be unpredictable, and event managers need to be able to quickly adapt to changing circumstances, make decisions on the fly, and handle unexpected challenges.
  • Problem-solving: Marketing event managers need to be able to think critically, solve problems creatively, and make sound decisions under pressure.
  • Creativity: A marketing event manager should be able to come up with fresh, innovative ideas for events and have the ability to bring these ideas to life.
  • Attention to detail: To pay close attention to detail in order to ensure the success of their events, from the smallest details like table settings to the big picture of event logistics and budgeting.
  • To be able to lead and motivate teams of event staff and volunteers, as well as collaborate with other departments within the company.
Relevant marketing qualifications

Although a degree may be beneficial when applying to work as a marketing event manager. Many event managers progress from within an organisation through experience.

In addition to a formal education and certifications, marketing event managers typically need to have strong project management skills, excellent communication and interpersonal skills, creativity, and the ability to work well under tight deadlines and manage multiple tasks.

Career path

The career path from a marketing event manager can progress in several ways, depending on experience, skills, and interests. Some common options include:

Senior Marketing Manager: With additional experience, a marketing event manager can move up to a senior marketing manager role, with increased responsibilities and decision-making authority.

Head of events, responsible for overseeing all event management.

Marketing Director, responsible for overseeing all aspects of a company's marketing strategy, including events.

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