Home » Salary Guide » Digital Marketing Manager

Job description

Responsible for driving the overall digital marketing strategy and ensuring its successful execution for the organisation. You will lead a team of digital marketing professionals and work closely with various departments to align digital marketing efforts with the company's goals.

Explore salaries for marketing roles in your region.

Regional salaries

National average salary range

Lower quartile
The band under which 25% of salaries are paid. The entry point for the job role
The midpoint salary for the job role
Upper quartile
The band above which 25% of salaries are paid. For experienced professionals operating at expert level.
Career overview
  • Developing and implementing the organisation's digital marketing strategy
  • Identifying target markets and executing targeted digital campaigns
  • Managing and overseeing budgets assigned to digital projects
  • Overseeing the development and execution of digital campaigns across various channels such as SEO, social media, email marketing, content marketing, and PPC advertising
  • Analyzing data and metrics to evaluate campaign effectiveness and make informed decisions
  • Leading and motivating a team of digital marketing professionals
  • Staying up-to-date with industry trends and best practices and continuously learning new technologies and techniques
  • Building and managing relationships with vendors and partners as needed to support digital marketing efforts
  • Ensuring compliance with relevant laws and regulations such as GDPR.
  • Relevant qualifications may include a degree in marketing or business, a professional marketing certification, digital marketing certifications, and project management certifications.
Key skills and personal attributes

An effective digital marketing manager should possess strong communication skills, allowing them to communicate strategies, ideas, and campaign results effectively to team members and stakeholders. They should have the ability to lead and motivate a team, delegate tasks and responsibilities, and maintain a positive work environment.

Strategic thinking is crucial for developing and executing long-term plans for the organization's digital marketing efforts. Strong analytical skills, including proficiency in data analysis and metrics, are important for measuring the success of campaigns and making data-driven decisions.

A creative mindset, being able to come up with innovative ideas for campaigns and content, is also important in digital marketing. Being adaptable to changing trends and technologies in the field is a key attribute for success.

The ability to manage multiple projects and campaigns at once, ensuring their delivery on time and within budget, is essential. Understanding of marketing principles, how they apply in a digital context, and how they fit into the overall business strategy, is required.

Working effectively with other departments and stakeholders is important to ensure all digital marketing efforts align with the company's goals. Staying up-to-date with industry trends and best practices, and continuously learning about new technologies and techniques in digital marketing, is a hallmark of a successful digital marketing manager.

Relevant marketing qualifications

There are various qualifications that would be beneficial for a digital marketing manager:

  • A degree in marketing, business, or a related field
  • A Master's degree in marketing or a related field, such as an MBA with a concentration in marketing
  • A professional marketing qualification, such as the Chartered Institute of Marketing (CIM) Diploma in Professional Marketing

While specific qualifications may be useful, it is also important for a head of digital marketing to have a combination of education and practical experience in marketing, as well as a strong understanding of digital marketing techniques and technologies.

Career path

Beyond a digital marketing manager, common career paths include:

  • Director of Digital Marketing: Oversee the entire digital marketing strategy and implementation of an organization.
  • Marketing Director: Lead the development and implementation of marketing strategies across multiple channels.
  • Chief Marketing Officer (CMO): Responsible for leading the overall marketing efforts of a company, including digital marketing.
  • Head of E-Commerce: Lead the digital commerce strategy and operations for an organisation.
  • Marketing Consultant: Advise organisations on digital marketing strategies and tactics.
Discover more
marketing salary report
marketing salary insights
marketing recruitment salary

Marketing salary report

Marketing insights

Marketing recruitment

Find salaries for marketing roles in your region with our up to date marketing salary report.
Marketing salary report

Explore our industry specific insights to find out how individual roles are performing.Marketing insights

Our recruitment services are among the highest rated in the recruitment industry.Marketing recruitment

Latest Marketing Jobs

PR Executive

London - Central / £35,000

A renowned Luxury Investment, E-commerce and Retail company based in London, specialising in luxury goods and collectibles is seeking a proactive and ambitious PR Executive to join their team, who has a solid understanding of PR principles and strategies, as well as experience in event management. This role offers an exciting opportunity to join a...

Read more

Social Media Executive

London - Central / £35,000

A renowned Luxury Investment, E-commerce and Retail company based in London, specialising in luxury goods and collectibles is seeking a dynamic and socially savvy Social Media Executive. The company is quickly growing and as a result are looking to expand their creative marketing team, particularly with their first luxury retail store opening in June this...

Read more

Head of Marketing

London - Central / £100,000

A Luxury Investment, E-commerce and Retail company is seeking a skilled and highly-experienced in-house Head of Marketing to lead on the development and implementation of their overarching and evolving marketing and sales plans.   With their first luxury retail experience opening in Knightsbridge in June, you’ll play a key part in the launch of this...

Read more
More Jobs

Search other Marketing roles

Ready to hire?
finance professionals

Looking to hire?

More than 20,000 people register with the Ashdown Group every month. We have access to hundreds of high-calibre professionals living within an easy commute of your business.