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Job description

Responsible for driving the overall digital marketing strategy and ensuring its successful execution for the organisation. You will lead a team of digital marketing professionals and work closely with various departments to align digital marketing efforts with the company's goals.

Explore salaries for marketing roles in your region.

Regional salaries

National average salary range

Lower quartile
£39,427
The band under which 25% of salaries are paid. The entry point for the job role
Median
£52,569
The midpoint salary for the job role
Upper quartile
£61,330
The band above which 25% of salaries are paid. For experienced professionals operating at expert level.
Career overview
Responsibilities
  • Developing and implementing the organisation's digital marketing strategy
  • Identifying target markets and executing targeted digital campaigns
  • Managing and overseeing budgets assigned to digital projects
  • Overseeing the development and execution of digital campaigns across various channels such as SEO, social media, email marketing, content marketing, and PPC advertising
  • Analyzing data and metrics to evaluate campaign effectiveness and make informed decisions
  • Leading and motivating a team of digital marketing professionals
  • Staying up-to-date with industry trends and best practices and continuously learning new technologies and techniques
  • Building and managing relationships with vendors and partners as needed to support digital marketing efforts
  • Ensuring compliance with relevant laws and regulations such as GDPR.
  • Relevant qualifications may include a degree in marketing or business, a professional marketing certification, digital marketing certifications, and project management certifications.
Key skills and personal attributes

An effective digital marketing manager should possess strong communication skills, allowing them to communicate strategies, ideas, and campaign results effectively to team members and stakeholders. They should have the ability to lead and motivate a team, delegate tasks and responsibilities, and maintain a positive work environment.

Strategic thinking is crucial for developing and executing long-term plans for the organization's digital marketing efforts. Strong analytical skills, including proficiency in data analysis and metrics, are important for measuring the success of campaigns and making data-driven decisions.

A creative mindset, being able to come up with innovative ideas for campaigns and content, is also important in digital marketing. Being adaptable to changing trends and technologies in the field is a key attribute for success.

The ability to manage multiple projects and campaigns at once, ensuring their delivery on time and within budget, is essential. Understanding of marketing principles, how they apply in a digital context, and how they fit into the overall business strategy, is required.

Working effectively with other departments and stakeholders is important to ensure all digital marketing efforts align with the company's goals. Staying up-to-date with industry trends and best practices, and continuously learning about new technologies and techniques in digital marketing, is a hallmark of a successful digital marketing manager.

Relevant marketing qualifications

There are various qualifications that would be beneficial for a digital marketing manager:

  • A degree in marketing, business, or a related field
  • A Master's degree in marketing or a related field, such as an MBA with a concentration in marketing
  • A professional marketing qualification, such as the Chartered Institute of Marketing (CIM) Diploma in Professional Marketing

While specific qualifications may be useful, it is also important for a head of digital marketing to have a combination of education and practical experience in marketing, as well as a strong understanding of digital marketing techniques and technologies.

Career path

Beyond a digital marketing manager, common career paths include:

  • Director of Digital Marketing: Oversee the entire digital marketing strategy and implementation of an organization.
  • Marketing Director: Lead the development and implementation of marketing strategies across multiple channels.
  • Chief Marketing Officer (CMO): Responsible for leading the overall marketing efforts of a company, including digital marketing.
  • Head of E-Commerce: Lead the digital commerce strategy and operations for an organisation.
  • Marketing Consultant: Advise organisations on digital marketing strategies and tactics.
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