Job description

The purpose of a marketing director is to develop and implement the overall marketing strategy for an organisation. Identifying target markets, developing marketing campaigns, and overseeing the marketing budget. The marketing director is responsible for promoting the organisation's products or services and increasing brand awareness. Ultimately, the goal of a marketing director is to drive sales and increase revenue for the organisation.

Explore salaries for marketing roles in your region.

Regional salaries

National average salary range

Lower quartile
The band under which 25% of salaries are paid. The entry point for the job role
The midpoint salary for the job role
Upper quartile
The band above which 25% of salaries are paid. For experienced professionals operating at expert level.
Career overview
  • Developing and implementing the overall marketing strategy for the organisation.
  • Identifying target markets and developing marketing campaigns to reach those markets.
  • Overseeing the marketing budget and ensuring that marketing efforts are cost-effective.
  • Promoting the organisation's products or services and increasing brand awareness.
  • Conducting market research and analysing market trends to inform marketing efforts.
  • Evaluating the effectiveness of marketing campaigns and making recommendations for improvement.
  • Managing a team of marketing professionals and coordinating their efforts to achieve marketing goals.
  • Collaborating with other departments within the organisation to ensure that marketing efforts align with overall business goals.
  • Staying up-to-date with industry trends and emerging technologies and incorporating them into marketing efforts as appropriate.
Key skills and personal attributes

To be successful as a marketing director, you will need a broad range of skills. Marketing directors should be able to think strategically and develop long-term marketing plans that align with the organization's overall business goals.

  • Leadership: Marketing directors are often responsible for managing a team of marketing professionals, so strong leadership skills are essential.
  • To be successful, an individual should be able to clearly articulate their ideas and effectively communicate with both internal and external stakeholders.
  • Marketing directors should be able to analyze market trends and customer data to inform their marketing strategies.
  • Creativity: Have the ability to come up with new and innovative marketing ideas to promote the organization's products or services.
  • Organizational skills: Be able to manage their time effectively and prioritize tasks in order to meet deadlines.
  • Collaboration: Marketing directors should be able to work effectively with a variety of different teams and departments within the organization.
  • Adaptability: Marketing directors should be able to rapidly adapt to changing market conditions and modify their marketing strategies as the market shifts.
  • Industry knowledge: Market sector knowledge is important for a marketing director to possess. Having a deep understanding of their industry and target market will mean the individual is better equipped to develop effective marketing strategies and campaigns. For example, if working for a healthcare organization, it would be beneficial for them to have a strong understanding of the healthcare industry and the specific needs of healthcare consumers. Having this knowledge will allow the marketing director to better understand the unique challenges and opportunities that exist in the market and develop marketing efforts that are tailored to the target audience.
Relevant marketing qualifications

The majority of marketing directors have qualifications relevant to their profession or significant experience within the role and industry they’ve applied themselves to. These can include

  1. A bachelor's degree in marketing, advertising, or a related field.
  2. A master's degree in marketing.
  3. Marketing certification programs, such as those offered by the Chartered Institute in Marketing (CIM), the Direct Marketing Association (DMA), the Institute of Data Marketing (IDM) or the British Academy of Digital Marketing offer a comprehensive range of marketing courses.
Career path

The path for a Marketing Director to advance their career would be to the role of Chief Marketing Officer (CMO), Marketing Consultant or an equivalent role within a larger organization.

Discover more
marketing salary report
marketing salary insights
marketing recruitment salary

Marketing salary report

Marketing insights

Marketing recruitment

Find salaries for marketing roles in your region with our up to date marketing salary report.
Marketing salary report

Explore our industry specific insights to find out how individual roles are performing.Marketing insights

Our recruitment services are among the highest rated in the recruitment industry.Marketing recruitment

Latest Marketing Jobs

Head of Marketing

London - Central / £90,000

A well established, global business with offices in the City of London are looking for a commercial Head of Marketing to join them at an exciting time of transformational change and growth.  This is a newly created role where you will have the chance to have a real impact on the direction of the business...

Read more

Marketing Executive

London - Central / £35,000-£45,000

A multinational architectural firm is looking for a Marketing Executive to join its growing, highly professional team based in London. The organisation embraces flexible working and requires you onsite 2 days per week. Reporting directly to the Head of Marketing and Communications you will work as part of a tight-knit marketing team assisting with marketing...

Read more

Digital Marketing Assistant

£250 per day

A large multinational business is looking for a Digital Marketing Assistant to join its team on a contract basis. The contract is envisioned as completely remote and will run at least until June 2023 offering a day rate of £250 inside of IR35. This is an urgent requirement, so please only apply if you are...

Read more
More Jobs

Search other Marketing roles

Ready to hire?
finance professionals

Looking to hire?

More than 20,000 people register with the Ashdown Group every month. We have access to hundreds of high-calibre professionals living within an easy commute of your business.