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Access experienced leadership without making a full-time appointment

Not every business challenge requires a full-time senior hire.

Fractional leadership gives organisations access to experienced senior professionals for an agreed proportion of their time, providing the strategic expertise, leadership and accountability of a senior or executive appointment without the commitment or cost of recruiting someone on a full-time basis.

A fractional leader might work with your business for one or two days each week, several days each month or on another regular arrangement agreed around your requirements. Unlike short-term consultancy focused solely on delivering a defined project, fractional leaders typically become an ongoing part of the leadership team, taking ownership of their function and helping to turn strategy into action.

Ashdown Group recruits experienced fractional leaders across IT, HR, Accountancy & Finance and Marketing, helping organisations access senior expertise at the level and for the time they actually require.

When is fractional leadership a good solution?

Fractional leadership works particularly well when your organisation needs senior expertise but the requirement does not justify, or is not yet ready for, a full-time executive appointment.

It can provide an effective solution when you are:

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Growing or scaling a business 

As organisations grow, they can reach a point where specialist leadership is required before the size of the business justifies a full-time senior appointment. 

A fractional leader can introduce the strategy, processes, systems and governance needed for the next stage of growth while working within a proportionate budget. 

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Missing senior expertise

Your existing management team may be strong operationally but lack specialist leadership in an important area such as technology, people, finance or marketing. 

A fractional CIO, HR Director, CFO or CMO can add that expertise to the leadership team without requiring a permanent executive hire. 

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Going through change or transformation 

Growth, restructuring, acquisitions, technology change and new market expansion can create requirements for skills that do not currently exist within the leadership team.

An experienced fractional leader can help define the strategy, lead implementation and support existing employees through the change.

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Building a new function 

Businesses establishing an HR, technology, finance or marketing function may require senior expertise before they need a full leadership team. 

A fractional leader can help determine what the function should look like, establish priorities, introduce appropriate systems and processes and build the team beneath them.

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Preparing for a permanent senior appointment

You may recognise the need for senior leadership but still be defining the role or assessing the longer-term requirement.

Fractional leadership allows you to introduce expertise immediately while developing a clearer understanding of the position the business will eventually need permanently.

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Strengthening an existing leadership team

A business may already have a capable leadership team but need additional senior expertise in a particular area to support decision-making or improve performance.

A fractional leader can complement the existing team, bring an independent perspective and provide specialist leadership without changing the wider management structure.

The benefits of fractional leadership

Senior expertise at a proportionate cost

Recruiting an experienced full-time director or C-suite executive represents a significant commitment.

Fractional leadership enables businesses to access senior-level expertise for the number of days or hours their requirements justify, making high-level leadership accessible to organisations that may not require or be able to justify a full-time appointment.

Immediate experience

Fractional leaders are typically experienced professionals who have already dealt with many of the challenges they are being engaged to solve.

Rather than developing into the role, they can quickly assess the situation, identify priorities and begin making an impact.

Greater flexibility

The level of support can be designed around your business.

You might initially require two days a week while building a function, reduce this as an internal team develops or increase support during a period of significant change.

The arrangement can evolve as your organisation does.

Strategic thinking with operational accountability

Fractional leadership is not simply external advice.

A fractional leader can become part of your senior team, take responsibility for their specialist function, manage employees, oversee suppliers, set objectives and help ensure agreed plans are delivered.

This combination of strategy and implementation is one of the principal differences between fractional leadership and more traditional advisory consultancy.

An independent perspective

Experienced fractional leaders have often worked across a number of organisations, employment sectors and business situations.

They can bring ideas, insight and experience gained elsewhere, challenge established thinking and provide an independent perspective on the opportunities and problems facing your organisation.

Develop your existing team

A fractional leader can provide leadership and mentoring to existing employees while developing internal capability.

For growing organisations, this can be particularly valuable: rather than immediately building an expensive senior management structure, an experienced fractional professional can support and develop the team already in place.

What business problems can a fractional leader solve?

Fractional leadership can be used to address a wide range of strategic and operational challenges.

Typical requirements include:

We have outgrown our existing structure

Rapid growth can expose weaknesses in systems, reporting, processes and management structures.

A fractional leader can assess what needs to change and introduce a more scalable approach.

We need senior expertise but cannot justify a full-time director

Many growing SMEs reach a stage where they need director-level thinking but do not require that expertise five days a week.

Fractional leadership provides access to the appropriate level of experience without creating an unnecessarily large fixed leadership cost.

Our strategy is not translating into delivery

A business may understand what it wants to achieve but lack the specialist leadership to turn its objectives into a deliverable plan.

A fractional leader can take ownership of the function, establish priorities, assign responsibilities and monitor progress.

Our existing team needs experienced leadership

A capable operational team may need someone more senior to provide direction, develop employees and connect their activity with the wider objectives of the business.

We are undertaking a major change programme

Technology implementations, restructuring, mergers, acquisitions, rapid growth and changes in business strategy can all create temporary requirements for additional senior expertise.

We need to build a function from the ground up

A fractional leader can help define the structure, systems, skills and resources needed before helping recruit or develop the permanent team that will ultimately take responsibility for it.

Fractional leadership compared with interim management

Fractional and interim leaders can perform similar senior roles, but they are normally used for different business requirements.

An interim leader will typically work with an organisation intensively for a defined period. They might temporarily replace a departing director, lead a major transformation programme or provide full-time leadership while a permanent replacement is recruited.

A fractional leader normally works with an organisation on an ongoing part-time basis. The business benefits from senior expertise and accountability but only uses the proportion of the individual's time it requires.

For example, a business without a senior technology leader might employ a fractional CIO for two days each week over an extended period. A company whose CIO has unexpectedly departed might instead require a full-time interim CIO until a permanent successor is appointed.

Ashdown can help you determine which arrangement is more appropriate for your circumstances.

Fractional leadership compared with consultancy

A consultant is usually brought into an organisation to provide specialist expertise, advice or deliver a particular project.

A fractional leader is more likely to become embedded within the organisation and assume ongoing responsibility for a business function.

For example, a marketing consultant might be engaged to develop a new marketing strategy. A fractional Marketing Director could develop that strategy but also take responsibility for the marketing budget, manage the team and agencies, report to the board and oversee its implementation.

There can be overlap between the two models, and the most appropriate arrangement depends on the problem you are trying to solve.

How much does fractional leadership cost?

The cost of fractional leadership varies according to the seniority and specialist expertise required, the amount of time needed and the complexity of the assignment.

Rather than automatically recruiting a full-time executive, a fractional arrangement allows you to purchase the level of senior expertise appropriate to your organisation.

As part of our initial discovery process, Ashdown can provide guidance on market rates, availability and the level of experience likely to be available within your budget.

We can also help you consider whether fractional leadership, interim management, consultancy, contracting or permanent recruitment represents the most appropriate solution.

Finding the right fractional leader

Successful fractional leadership requires more than finding someone with the correct job title.

Because the individual may quickly become part of your leadership team, it is important to identify someone with the appropriate combination of:

  • Functional expertise
  • Relevant industry experience
  • Leadership capability
  • Commercial understanding
  • Experience of organisations at your stage of development
  • Ability to influence senior stakeholders
  • Cultural alignment
  • Availability that matches your requirements

We begin by understanding the business problem you are trying to solve rather than simply matching a CV to a job description.

This allows us to identify experienced professionals whose background reflects your organisation, objectives and stage of development.

Why use Ashdown Group for fractional leadership recruitment?

For more than 25 years, Ashdown Group has helped UK organisations find specialist professional and leadership talent across IT, HR, Accountancy & Finance and Marketing.

Our established professional networks give us access to experienced specialists across different industries and levels of seniority.

When you work with Ashdown, we will:

Understand the challenge

We take the time to understand your business objectives, existing team, immediate priorities and what you need the fractional leader to achieve.

Define the requirement

Where the scope is still developing, we can help you consider the seniority, experience, time commitment and type of engagement most appropriate to your requirements.

Research the market

We assess relevant candidate availability, market rates and industry experience to help ensure the brief is realistic and commercially competitive.

Find relevant leadership expertise

We search our existing professional network and the wider market for individuals whose functional experience, industry knowledge and leadership background match your requirements.

Support you throughout the engagement

Our involvement does not stop when the fractional leader starts. We remain available to both parties throughout the assignment and can help as your requirements evolve.

Is fractional leadership right for your business?

Fractional leadership can provide a highly effective solution when you need more senior expertise than your existing team can provide, but less resource than a full-time executive appointment would create.

It can help you access leadership quickly, strengthen an existing management team, deliver change, build a new function or prepare your organisation for its next stage of growth.

If you are unsure whether you need a fractional leader, interim manager, contractor, consultant or permanent employee, talk to one of our specialist recruitment consultants. We can help you assess your requirement and determine the most appropriate approach.

Looking for fractional leadership expertise?

Tell us about the business challenge you are trying to solve and we will help you identify the experience and level of support you need.

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