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Amy Lawrie

alawrie@ashdowngroup.com LinkedIn

Associate Director

People leader | Recruitment specialist | Candidate experience advocate

Amy Lawrie is an Associate Director at Ashdown Group with more than 15 years’ recruitment experience supporting organisations across a broad range of industries. Having progressed through the business into a senior leadership role, Amy combines recruitment expertise with responsibility for internal communications, operational development and people engagement.

Amy played a key role in developing the people-focused culture that contributed to Ashdown Group achieving Investors in People Gold accreditation. She continues to lead internal communication initiatives while advising clients on attracting, assessing and securing high-quality talent.

Recognised for her exceptional communication skills and thoughtful approach to recruitment, Amy has built long-standing relationships with senior hiring managers who value her honest advice, attention to detail and commitment to delivering an outstanding recruitment experience. Her work focuses on creating positive outcomes for both clients and candidates while continually improving recruitment processes.

Amy writes about candidate experience, interviewing, employer branding, communication, leadership and recruitment best practice.

Areas of expertise

  • Candidate Experience
  • Interviewing
  • Employer Branding
  • Internal Communications
  • Recruitment Best Practice
  • Leadership Development
  • Team Management
  • People Engagement
  • Buying biscuits
  • Mid-Market Recruitment
  • Investors in People

Pay Attention to Retention

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Why Good Interviewers Don’t Just Trust Their Instincts

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HR Recruitment in 2026

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HR Recruitment in 2025

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In the fight for talent start early

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Mental Health Awareness

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Are HR jobs safe in a recession?

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Remote Onboarding

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Video Interview Advice

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