If you want to create a great LinkedIn profile, then there are a few things that you need to make sure you do. Many people find that LinkedIn is more difficult to master when compared to Facebook and Twitter because it is a professional’s website. You can’t simply amass a large following and claim to have a successful profile. Instead, you need to strategically plan your profile so it works to your advantage, utilising the features provided to build your online presence one step at a time.
1. Profile Picture
This is a mistake that many people make when it comes to LinkedIn. They choose the same picture that they have on their Facebook or Twitter. When choosing your LinkedIn profile picture, you’ll need to make sure that you have a headshot photo. Try and make yourself appear professional, dress up in a suit, edit your image in black and white or even get it taken by a professional photographer. A good profile picture can make all the difference, and first impressions are everything.
2. 100% Complete Profile
The next thing you’ll need to look at is your profile completeness. If your profile isn’t complete, then you won’t be using LinkedIn to your advantage. Make sure that you fill out your employment history, your skills, your description and more. A complete profile can go a long way in terms of credibility, and it can also put you well on your way to achieving that All Star status.
3. Join Relevant Groups
Another thing you need to do is join relevant groups. If you are an expert in your industry, then make sure that you join groups that are relevant to your industry. For example, if you are a Digital Marketing expert, join groups with link builders, content writers, keyword optimisers and web designers. You will also find that by contributing to groups you can further build your connections, which is something that will be discussed in the next step.
4. Connection Building
People will take much more notice of you if you have a lot of connections. Joining groups is a great way to build them naturally, not to mention that it also means that people who connect with you will also have a genuine interest in your business or industry. For example, if you work in Content Marketing, you might post hints and tips about improving your website ranking. This information will be valuable to all the people in the groups you joined, and therefore you have a much higher chance of gaining feedback on your chosen posts. If you have over 50 connections and a complete profile, then you’ll qualify for All Star status, which puts you among the elites of the website.
5. Keyword Optimisation
If you want your profile to appear on Google, then you’ll need to do a little optimisation. This is much easier to do than you’d think, and anyone can do it in no time at all. Start by changing your URL to something a little simpler. This will allow people to find you by typing in your name on Google as well as helping people to remember your URL if they want to view your profile.
6. Adding Your Website
You should also add your websites to your profile. LinkedIn gives you three spaces to add your chosen websites. This could be your blog, your company page and your personal profile on another social media site. If you are trying to promote your website however, you might want to add, for example, your about us page, your home page and your blog page in the three spaces provided. This will give you three links back to your website as well as giving you valuable leads. The secret to LinkedIn optimisation is to add an optimised description in your tag line. For example, if you work in Copywriting, for your tag line, add something like “Copywriting service home page” instead of just “home page”. You’ll be surprised about how much of a difference it can make.
If you have samples of your previous work, upload them for the world to see. If you work in construction, upload your latest project; add a review from one of your customers or anything else that is relative. This is something that your viewers will look for, so make sure that you add this to your profile.
8. Causes and Organisations
Include information about causes and organisations you support in your profile. This can be anything from charities to politics, funding and so much more, and it really gives your viewers an insight as to who you are as a person. This can also go a long way in terms of credibility, because it helps to complete your user profile on the site.
9. Quality Content
If you want to establish a great relationship with your users, then you need to make sure that you include some quality content in your posts. Post information that is relevant to what you do, and entice others into commenting. Ask questions, opinions and more, and get involved with your connections. You also need to comment on other people’s posts, congratulate them on the latest promotions and really show support to other professionals. This will help you to build solid relationships on the site.
10. Skills & Endorsements
The final step would be to add some skills and endorsements to your profile. Here you can type in your skills, and your users can recommend you for individual ones. This helps you to build a reputation, and it also shows your viewers that you are an expert in the field.
Posted by Jon Aspinell on 24th December 2014
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