Click Fraud Protection

Connecting...

Top 10 Tips on How to Use LinkedIn

Advice | linkedin | Social media | Video

W1siziisijiwmtcvmduvmdmvmtavntivndmvmzu1l3rvcc0xmc10axbzlw9ulwhvdy10by11c2utbglua2vkaw4uanbnil0swyjwiiwidgh1bwiilcixmdawedqwmcmixv0

If you want to create a great LinkedIn profile, then there are a few things that you need to make sure you do. Many people find that LinkedIn is more difficult to master when compared to Facebook and Twitter because it is a professional’s website. You can’t simply amass a large following and claim to have a successful profile. Instead, you need to strategically plan your profile so it works to your advantage, utilising the features provided to build your online presence one step at a time.

1. Profile Picture

This is a mistake that many people make when it comes to LinkedIn. They choose the same picture that they have on their Facebook or Twitter. When choosing your LinkedIn profile picture, you’ll need to make sure that you have a headshot photo. Try and make yourself appear professional, dress up in a suit, edit your image in black and white or even get it taken by a professional photographer. A good profile picture can make all the difference, and first impressions are everything.


2. 100% Complete Profile
The next thing you’ll need to look at is your profile completeness. If your profile isn’t complete, then you won’t be using LinkedIn to your advantage. Make sure that you fill out your employment history, your skills, your description and more. A complete profile can go a long way in terms of credibility, and it can also put you well on your way to achieving that All Star status.

3. Join Relevant Groups
Another thing you need to do is join relevant groups. If you are an expert in your industry, then make sure that you join groups that are relevant to your industry. For example, if you are a Digital Marketing expert, join groups with link builders, content writers, keyword optimisers and web designers. You will also find that by contributing to groups you can further build your connections, which is something that will be discussed in the next step.

4. Connection Building
People will take much more notice of you if you have a lot of connections. Joining groups is a great way to build them naturally, not to mention that it also means that people who connect with you will also have a genuine interest in your business or industry. For example, if you work in Content Marketing, you might post hints and tips about improving your website ranking. This information will be valuable to all the people in the groups you joined, and therefore you have a much higher chance of gaining feedback on your chosen posts. If you have over 50 connections and a complete profile, then you’ll qualify for All Star status, which puts you among the elites of the website.

5. Keyword Optimisation
If you want your profile to appear on Google, then you’ll need to do a little optimisation. This is much easier to do than you’d think, and anyone can do it in no time at all. Start by changing your URL to something a little simpler. This will allow people to find you by typing in your name on Google as well as helping people to remember your URL if they want to view your profile. 

6. Adding Your Website
You should also add your websites to your profile. LinkedIn gives you three spaces to add your chosen websites. This could be your blog, your company page and your personal profile on another social media site. If you are trying to promote your website however, you might want to add, for example, your about us page, your home page and your blog page in the three spaces provided. This will give you three links back to your website as well as giving you valuable leads. The secret to LinkedIn optimisation is to add an optimised description in your tag line. For example, if you work in Copywriting, for your tag line, add something like “Copywriting service home page” instead of just “home page”. You’ll be surprised about how much of a difference it can make.

7. Sample
If you have samples of your previous work, upload them for the world to see. If you work in construction, upload your latest project; add a review from one of your customers or anything else that is relative. This is something that your viewers will look for, so make sure that you add this to your profile.

8. Causes and Organisations
Include information about causes and organisations you support in your profile. This can be anything from charities to politics, funding and so much more, and it really gives your viewers an insight as to who you are as a person. This can also go a long way in terms of credibility, because it helps to complete your user profile on the site.

9. Quality Content
If you want to establish a great relationship with your users, then you need to make sure that you include some quality content in your posts. Post information that is relevant to what you do, and entice others into commenting. Ask questions, opinions and more, and get involved with your connections. You also need to comment on other people’s posts, congratulate them on the latest promotions and really show support to other professionals. This will help you to build solid relationships on the site.

10. Skills & Endorsements
The final step would be to add some skills and endorsements to your profile. Here you can type in your skills, and your users can recommend you for individual ones. This helps you to build a reputation, and it also shows your viewers that you are an expert in the field. 


Posted by Jon Aspinell on 24th December 2014

SHARE

RECENT CONTENT
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Finance Assistant - Hertfordshire - £...

Hertfordshire

£30,000

Finance Assistant - Hertfordshire - £30,000 The Ashdown Group has been engaged by a well-established Stevenage-based ...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Assistant Accountant

City of London, London

£24000 - £35000 per annum + benefits inc. bonus

**To be suitable for this role you MUST be working in a client facing role within a Accountancy Practice or within fi...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Accounts Payable Assistant

Clapham Commom, South West London

£20,000 - £25,000 per annum

An exciting business operating from the Clapham Common area of SW London is seeking an Accounts Payable Assistant to ...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Graduate Systems Integration - Home +...

South East England, England

£30000 - £38000 per annum + bonus, car and benefits

Graduate Network Engineer / Systems Integration Engineer (WLAN, Mobile Computing Solutions) - Home based with Field w...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Linux Systems Administrator

London

£50,000

A successful global (non- corporate) business is looking to add a talented mid-weight Linux Systems Administrator int...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

IT Manager

Thanet

£55,000

A well-established manufacturing organisation, based in Thanet, Kent, is looking for an IT Manager to join a team of ...

READ MORE
W1siziisijiwmtcvmdcvmtqvmdkvntyvmtevnjm5l1dvcmsgagfyzgvymi1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

What to look for in the perfect application

There are few things more detrimental to a company than making the wrong hire for a critical role. A recent study by ...

READ STORY

W1siziisijiwmtcvmdcvmtavmtavndmvnduvnju2l1vudgl0bgvkms1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

How can you make your workplace more attractive to top talent?

Businesses are facing a challenge in trying to attract top talent to their workforces in the current economic climate...

READ STORY

W1siziisijiwmtcvmdcvmdqvmdcvntyvndkvmty1l0hpcmluzy1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Skills gap ‘costing UK businesses £2 billion a year’

The skills gap is costing UK businesses more than £2 billion a year in higher salaries, temporary staff and recruitme...

READ STORY

W1siziisijiwmtcvmdyvmjkvmtevmdmvntuvnjk4l1dob29wcy5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
News

UK businesses ‘making bad hires in two-fifths of roles’

UK businesses are failing to hire the right person for two out of every five vacancies, a new report from the Recruit...

READ STORY

W1siziisijiwmtcvmdyvmjkvmdgvmzkvmtgvmtqxl0nvbgxhyi1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

Should you be using social media in your recruitment strategy?

It has evolved into a particularly useful tool for companies looking to attract younger, tech-savvy candidates. Howev...

READ STORY

W1siziisijiwmtcvmdyvmjivmdkvmzmvmtuvodc3l1f1zwvucybtcgvly2gtbwlulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
News

Business responds to Queen’s Speech

This year’s Queen’s Speech follows a tumultuous period in British politics, with Article 50 being triggered and a sna...

READ STORY