The Premier League is back on our screens after a long summer without it. We’ve the key talking points as usual - who will challenge for the title, who will win the Golden Boot and which teams will be relegated at the end of the season?
But what about the transfers during the summer? Who’s been brought in and why did they choose to go where they did? Although the money involved in the Premier League is a draw, players don’t typically want to join the big clubs just because of what they’ll earn. Footballers want to win, so they go where they think they’ll be able to do just that.
So what can your business learn from the recruitment strategies of Premier League clubs?
In order to attract top footballers, Premier League clubs need to show some ambition. Before Manchester City was taken over by an extraordinarily wealthy group, they had no realistic hope of winning the title. After that turning point, however, they were on a mission to position themselves as the best club in England. And it served to attract some top talent to the club. Would Sergio Aguero have chosen to go to Manchester City if they hadn’t shown that they wanted to win?
Inflated wages are one thing, but do top players really want to earn millions at clubs that don’t have plans for the future? Aguero could see that Manchester City was the right team for his ambition, because they wanted to start winning competitions. And with his help, they did.
So, if your business wants to start bringing on board the best talent, you need to show that you can match their ambition. Top performers don’t want to work at companies that don’t want to expand and reach for new and bigger goals. You should ensure that your plans for the future are publicised, whether in the media or via your own website or blog. Make acquisitions public and ensure other expansion is highlighted through these channels.
The right leaders can make a statement about a football club - or a company. Players will go where the best managers are - this has been seen with such legends as Alex Ferguson, Jose Mourinho and Pep Guardiola.
A football manager can mean the difference between winning and losing, as can the right managerial teams within a company. If a candidate can see that a leadership team has delivered outstanding results from their departments, it can serve to make the company as a whole more appealing as a potential employer.
If you can ensure that your company is rewarding and promoting the best leaders - who have delivered quantifiable results - you’ll be giving yourself the best chance of driving further success, which can then attract more qualified candidates. Top footballers have been known to follow their favourite managers from club to club, which emphasises the importance of a leader who can be trusted and liked by their team.
Virgil van Dijk recently submitted a transfer request to Southampton, in the hopes of forcing a move to Liverpool, one of the most famous clubs around the globe. Although Liverpool haven’t been real title contenders for years - the club’s reputation still means something. Some footballers still want to play for Liverpool.
Being able to say they work for a well-known and highly regarded company is a particularly appealing prospect for candidates, so if your business has a good reputation in its industry, you should be leveraging that in order to attract top talent.
Your reputation is what sets you apart from your competitors, so you should be incorporating it into your recruitment strategies and materials. Highlighting what makes your business more appealing than other companies can draw candidates towards you, as Liverpool have with van Dijk and Champions League football.
Posted by Jon Aspinell on 15th August 2017
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