Millennials are a curious group of workers for managers to adapt to and manage, with their own personal demands regularly changing.
This generation of workers are quick to learn the latest trends and technologies and companies who do not adapt to their suggestions and ways of working could be in danger of losing their top performers.
With this in mind, businesses need to be detailed with their marketing and gain a strong idea of what their consumers want in order to perform at their maximum level.
It may be the case that your team want informative and engaging content, or they are looking for entertaining videos. Whatever you do, you need to ensure it fits in with your overall brand and its values.
How should businesses approach their social media strategies?
Social media is one channel that has skyrocketed in recent years, with companies from a range of sectors using the medium to engage their existing customers and attract new ones.
However, networks such as Twitter and Facebook only work effectively for certain sectors and it appears that the insurance industry is one where millennials have not been open to using the channels.
A study from Decode and Pegasystems found that only eight per cent of respondents ranked receiving a reply from a tweet as being important to them when selecting and buying insurance.
The ability to talk to someone in person or on the telephone when interacting with an insurer was the second highest ranking preference (42 per cent). Having access to insurance information online was ranked as the third most important preference for respondents (35 per cent).
Dr Paul Redmond, who worked on the study, said: “While maybe surprising to insurers, these results confirm much of what we’re discovering about Millennials and the way that they behave.
“They don’t see themselves as digitally savvy because for them digital and social tools are a given, and it’s clear that a strong bias exists for wanting to deal with actual people.”
Mr Redmond went on to say that social media is mainly used for social transactions by young people, as many view the channel with suspicion when it comes to vital financial choices.
With this in mind, it is important that companies introduce a social media strategy that is focused on their target audience. Regardless of the sector, marketers need to have a strong idea of their demographic’s interests and preferences.
It may be the case that a business is focusing on delivering products and services to people over 40, in which case social media marketing needs to be approached tactically.
Rather than choosing a basic strategy that is aimed at a general audience, marketers need to look at the habits of their consumers and come up with a plan that gives them the maximum chance of appealing to their audience.
Posted by Jon Aspinell on 19th May 2015
Marketing Executive (part time) - Hat...
£23000 - £28000 per annum
Marketing Executive (part time 23 hrs) - Hatfield, Hertfordshire - up to £28,000 pro rata. Digital Marketing Executiv...
IT Service Delivery Manager
A large internationally recognised business is looking for an IT Service Delivery Manager / IT Manager to oversee the...
City of London, London
A large internationally recognised business is looking for a Java Developer to create and enhance a suite of data ric...
Digital Project Manager
£23000 - £31000 per annum + great bens
A growing online education business and membership body is seeking a Digital Project Manager to support the customer ...
Systems Engineer (AWS Projects)
City of London, London
£50000 - £55000 per annum + good benefits
A fantastic opportunity has arisen within a successful media organisation. They are looking for a Systems Engineer to...
Backend Developer (.NET/C#/SQL)
South West London, London
£70000 - £80000 per annum + bonus + private health
A market leading software company near Clapham Junction which boasts some of the world's leading technology companies...
How can you ensure cohesive communication with a team of remote workers?
Remote working is becoming increasingly adopted by organisations across the globe - whether that takes the form of an...
Can HR tech ease workplace conflict?
Workplace conflict is mostly unavoidable - particularly when businesses hire strong-minded talent with big ideas. Ego...
What to prioritise in your employee experience
The candidate experience has long been valued by employers looking to attract fresh talent. Now, however, companies a...
What can HR expect in 2018?
HR departments are set to face many new challenges in 2018, from the technological to the traditional. Among the most...
From communication to drive: The importance of soft skills
Soft skills are often difficult to quantify, yet they can become an absolute necessity for your business to reach its...
Only one in three workers say their employers offer training
Just one-third of workers report that their employer offers regular training opportunities, a new poll by the Trades ...