Click Fraud Protection

Connecting...

Forrester: Retailers using digital marketing to capitalise on mobile traffic

News | digital marketing | Mobile email optimisation | Online retailers

W1siziisijiwmtcvmduvmdkvmtavmtevmjivndu1l2zvcnjlc3rlci1yzxrhawxlcnmtdxnpbmctzglnaxrhbc1tyxjrzxrpbmctdg8ty2fwaxrhbglzzs1vbi1tb2jpbgutdhjhzmzpyy5qcgcixsxbinailcj0ahvtyiisijewmdb4ndawiyjdxq

Retailers are now taking advantage of digital marketing to capitalise on mobile traffic, a study has found.

Results from a recent Shop.org/Forrester Research investigation found that almost nine in ten (87 per cent) online retailers have either implemented or are planning to implement mobile email optimisation this year.

On top of this, seven in ten look set to optimise paid search for smartphones (71 per cent) and tablets (73 per cent).

Recruiters should aim to look for staff who have wide knowledge of digital marketing, as the technology is becoming more and more important in the sector.

If companies hire experts with such prowess, they could benefit from productivity gains and see a significant boost in market performance.

Forrester’s study also covered an array of digital platforms, with email and search being where four out of five retailers are most likely to invest more this year than last, indicating that retailers need to understand how to balance investments and resources.

As well as this, many retailers are altering their staff in order to bolster marketing budget allocations for search and email. 

Furthermore, some 40 per cent of retailers plan to hire for open positions in marketing analytics in 2013, showing how organisations must wrestle down volumes of marketing data to develop more effective interactions.

The study also found that almost three-quarters (72 per cent) will invest in integrating video on their sites this year, whereas another 62 per cent have said that recommendations and personalisation features will be a priority.

Shop.org executive director Vicki Cantrell said: “As consumer adoption of smartphones and tablets in the United States reaches critical mass, retailers know that their marketing mix has to work optimally for all customer touchpoints now.

“Email has always been one of most effective customer retention vehicles in the market, so it’s no surprise to see retailers investing to make email engaging and relevant for the increasingly mobile consumer.”

 


Posted by Jon Aspinell on 22nd February 2013

SHARE

LATEST JOBS
W1siziisijiwmtcvmdqvmjqvmtevmzmvndavnty5l21hcmsxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Digital Marketing Manager - Ashton-un...

Ashton-Under-Lyne, Lancashire

£35000 - £45000 per annum

Digital Marketing Manager - Ashton-under-Lyne - £45,000 Online Marketing Manager (SEM, Social Media, SEO, Analytics) ...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

IT Support Analyst - central London -...

City of London, London

£27000 - £30000 per annum

IT Support Analyst (1st, 2nd and 3rd line) - Central London - up to £30,000 plus benefits An exciting opportunity for...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

IT Support and Network Engineer - Cit...

City of London, London

£28000 - £30000 per annum

IT Support and Network Engineer - City of London £30,000 plus 10% pension, 25 days holiday and other great benefits A...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

IT Support Analyst - Isle of Sheppey,...

Queenborough, Kent

£19000 - £21000 per annum

IT Support Analyst (1st & 2nd line) - Isle of Sheppey - up to £21,000 plus benefits Great opportunity for a bright in...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmjavmjcvmtyvahixlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

HR Analyst - NW London, £150/day - 1 ...

Wembley, Middlesex

Up to £150 per day

HR Analyst/ Excel Specialist - NW London, £150/day, 1-2 month contract. An international business group are looking f...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmjavmjcvmtyvahixlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Programme Manager (Apprenticeships)

City of London, London

£40000 - £50000 per annum

Programme Manager - Canary Wharf, London - £50,000 A new and exciting opportunity has become available for an enthusi...

READ MORE
W1siziisijiwmtgvmdqvmtgvmtmvmjmvnduvnza0l1jlbw90zs1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

How can you ensure cohesive communication with a team of remote workers?

Remote working is becoming increasingly adopted by organisations across the globe - whether that takes the form of an...

READ STORY

W1siziisijiwmtgvmdevmjqvmdgvntkvmtavndyyl2ltywdlmtqtbwlulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
Insight

Can HR tech ease workplace conflict?

Workplace conflict is mostly unavoidable - particularly when businesses hire strong-minded talent with big ideas. Ego...

READ STORY

W1siziisijiwmtgvmdevmtyvmdgvntcvmzcvmtk5l1dlbgwxyi1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

What to prioritise in your employee experience

The candidate experience has long been valued by employers looking to attract fresh talent. Now, however, companies a...

READ STORY

W1siziisijiwmtgvmdevmtavmtyvmdavntmvmtyzl0ltywdlntatbwluicgxks5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
Insight

What can HR expect in 2018?

HR departments are set to face many new challenges in 2018, from the technological to the traditional. Among the most...

READ STORY

W1siziisijiwmtcvmtevmjgvmtcvmdevndqvnzivaw1hz2uyni1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

From communication to drive: The importance of soft skills

Soft skills are often difficult to quantify, yet they can become an absolute necessity for your business to reach its...

READ STORY

W1siziisijiwmtcvmtevmdgvmtavntqvmzivotuvaw1hz2uxns1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Only one in three workers say their employers offer training

Just one-third of workers report that their employer offers regular training opportunities, a new poll by the Trades ...

READ STORY