UK businesses need to embrace social media in 2013, if they have not done so already, it has been claimed.
BCS, The Chartered Institute of IT, said that in many companies, getting to grips with networking sites could be the best possible new year's resolution.
The organisation said that with social media "continuing to boom", businesses need to look at what advantages the likes of Facebook, Twitter and LinkedIn can offer.
Eileen Brown, BCS author, social media consultant and expert, commented that the landscape is rapidly changing and organisations cannot afford to miss this marketing opportunity.
“Engaging with social media is now a key part of global business communications," she stated.
"Customers have become the new marketers who drive the conversation about our brands online."
Ms Brown said that in a fast-paced world, social technology is enabling business to become even faster.
"Whatever you do, do not ignore this sea change," she added. "It is now time for your business to evolve and embrace social media - or be left behind to fossilise.”
Last year, YouGov claimed that social media will continue to present marketing opportunities to UK companies and organisations.
The research organisation explained that 60 per cent of the UK online population now uses Facebook more than once a day.
"Facebook could well become the main portal that people use all over the world to interact with the web," YouGov stated.
"In terms of visits, it's already the number one site in the US and a close second to Google in the UK."
Posted by Jon Aspinell on 7th January 2013
Telecoms Provisioning Specialist
West London, London
The Ashdown Group has been engaged by an independent telecommunications provider, to assist in their search for a Pro...
IT Support Analyst - Hillingdon - £25...
Up to £25000 per annum
IT Support Analyst/Field Engineer - Hillingdon, South West London - up to £25,000 A small yet well-established busine...
Technical Support Analyst - North Lon...
North London, London
Up to £25000 per annum
Technical Support Analyst - North London - £25,000 An ambitious business operating within the Retail and Manufacturin...
IT Systems Administrator
A well established and market leading resource management company, are now seeking an IT Systems Administrator to joi...
Account Manager - Reading - £60,000
£55000 - £60000 per annum
Account Manager - Reading, Berkshire. A market leading, rapidly expanding technology business is looking for a motiva...
PHP Laravel Developer
This is an excellent opportunity for an experienced PHP Laravel to join a well-established and growing software firm....
How can you ensure cohesive communication with a team of remote workers?
Remote working is becoming increasingly adopted by organisations across the globe - whether that takes the form of an...
Can HR tech ease workplace conflict?
Workplace conflict is mostly unavoidable - particularly when businesses hire strong-minded talent with big ideas. Ego...
What to prioritise in your employee experience
The candidate experience has long been valued by employers looking to attract fresh talent. Now, however, companies a...
What can HR expect in 2018?
HR departments are set to face many new challenges in 2018, from the technological to the traditional. Among the most...
From communication to drive: The importance of soft skills
Soft skills are often difficult to quantify, yet they can become an absolute necessity for your business to reach its...
Only one in three workers say their employers offer training
Just one-third of workers report that their employer offers regular training opportunities, a new poll by the Trades ...