UK businesses need to embrace social media in 2013, if they have not done so already, it has been claimed.
BCS, The Chartered Institute of IT, said that in many companies, getting to grips with networking sites could be the best possible new year's resolution.
The organisation said that with social media "continuing to boom", businesses need to look at what advantages the likes of Facebook, Twitter and LinkedIn can offer.
Eileen Brown, BCS author, social media consultant and expert, commented that the landscape is rapidly changing and organisations cannot afford to miss this marketing opportunity.
“Engaging with social media is now a key part of global business communications," she stated.
"Customers have become the new marketers who drive the conversation about our brands online."
Ms Brown said that in a fast-paced world, social technology is enabling business to become even faster.
"Whatever you do, do not ignore this sea change," she added. "It is now time for your business to evolve and embrace social media - or be left behind to fossilise.”
Last year, YouGov claimed that social media will continue to present marketing opportunities to UK companies and organisations.
The research organisation explained that 60 per cent of the UK online population now uses Facebook more than once a day.
"Facebook could well become the main portal that people use all over the world to interact with the web," YouGov stated.
"In terms of visits, it's already the number one site in the US and a close second to Google in the UK."
Posted by Jon Aspinell on 7th January 2013
A Marketing Executive is required by a very successful Wokingham based enterprise that has been established for over ...
Graduate Networking Engineer
The Ashdown Group have been engaged by a hugely successful global IT business, seeking to recruit a bright and talent...
Application Team Lead
The Ashdown Group has been engaged by a finance sector specialist to assist in their search for a Development Manager...
Senior Systems Administrator
Windows Systems Administrator - Redhill, Surrey. A small IT Managed Services provider is looking for an accomplished ...
A global Hedge Fund based in the heart of London is looking for an articulate Desktop Architect/VMware Specialist to ...
A global Hedge Fund based in the heart of London is looking for an articulate Desktop Architect/Support Analyst to jo...
Is faster better?
‘Hire slow, fire fast’ - it’s an old business adage that continues to hold traction today. But in today’s hiring envi...
Unemployment falls to 4.3 per cent
Unemployment in the UK fell to 4.3 per cent between February to April 2017 and May to July 2017, the lowest since 197...
Keeping candidates engaged during the recruitment process
The relationship between a hiring team and a candidate can be a highly fruitful one, if it has been cultivated proper...
UK companies to publish pay ratios between CEOs and workers
Companies publicly listed in the UK are going to be expected to make public how much their chief executives are paid,...
Are internal candidates a safer bet than external candidates?
When you need to recruit for a vacancy in your firm, you’re faced with two choices: hiring externally or promoting in...
Does it pay to recruit with diversity in mind?
Is diversity a significant aspect of your recruitment strategy? If not, you may be hindering your company’s future pr...