UK businesses need to embrace social media in 2013, if they have not done so already, it has been claimed.
BCS, The Chartered Institute of IT, said that in many companies, getting to grips with networking sites could be the best possible new year's resolution.
The organisation said that with social media "continuing to boom", businesses need to look at what advantages the likes of Facebook, Twitter and LinkedIn can offer.
Eileen Brown, BCS author, social media consultant and expert, commented that the landscape is rapidly changing and organisations cannot afford to miss this marketing opportunity.
“Engaging with social media is now a key part of global business communications," she stated.
"Customers have become the new marketers who drive the conversation about our brands online."
Ms Brown said that in a fast-paced world, social technology is enabling business to become even faster.
"Whatever you do, do not ignore this sea change," she added. "It is now time for your business to evolve and embrace social media - or be left behind to fossilise.”
Last year, YouGov claimed that social media will continue to present marketing opportunities to UK companies and organisations.
The research organisation explained that 60 per cent of the UK online population now uses Facebook more than once a day.
"Facebook could well become the main portal that people use all over the world to interact with the web," YouGov stated.
"In terms of visits, it's already the number one site in the US and a close second to Google in the UK."
Posted by Jon Aspinell on 7th January 2013
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