Businesses risk missing the mark on customer service if they fail to assemble diverse teams of employees, it has been claimed.
The Chartered Institute of Personnel and Development (CIPD) said organisations risk hampering their own growth by failing to implement diversity and inclusion policies.
According to the HR body, firms need to consistently emphasise to front-line managers that diverse teams are more effective, innovative, and better equipped to deliver superior performance and growth.
Research conducted by the CIPD found that 83 per cent of organisations have diversity and inclusion strategies and policies in place.
A further 57 per cent expect this area to become more important in the next five years.
However, the study revealed that many organisations are still not looking beyond their legal requirements.
Too few have a truly embedded approach to diversity and inclusion that is integral to their talent management strategies, the CIPD added.
Diversity can boost performance
Dianah Worman, diversity adviser at the CIPD, said the overall message from the discussions was simple, that a more diverse workforce is one that delivers superior business performance.
"This isn’t about ticking boxes or chasing fads, it’s about assembling the best teams, that are effective, innovative, creative and can deliver growth," she stated.
"While understanding about the business case for diversity and inclusion has grown, UK businesses cannot afford to rest of their laurels."
Ms Worman said that despite all the great progress that has been made, there is still more to be done to really land the message with top teams and front-line managers that they should embrace diversity and inclusion.
Doing so helps them to achieve critical business objectives better than if they are allowed to keep subconsciously recruiting teams dominated by 'people like us', she added.
Posted by Jon Aspinell on 12th December 2012
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