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Marketing Executive (Engagement)

Job Title: Marketing Executive (Engagement)
Contract Type: Permanent
Location: Tamworth, Staffordshire
Salary: £24000 - £26000 per annum + good benefits
Start Date: ASAP
REF: ASH17184WC_1534760590
Contact Name: Will Cusack
Contact Email:
Job Published: 10 months ago

Job Description

A growing online education business and membership body is seeking a Marketing Executive to join a digital marketing team and focus on engaging the current membership base of approximately 35,000 members.

The Marketing Executive (Engagement) role forms part of a dynamic team, reporting to the Digital Marketing Manager. The role requires a driven, motivated individual who will be responsible for the creation and delivery of all marketing communications to organisation's membership base. You will have proven experience of managing campaigns across multiple channels, including digital.

Responsibilities include:

* Building long and trusted relationships with members and business customers to increase engagement, through credible and targeting marketing campaigns, that nurture long and financially viable relationships, aligned to the organisation's brand and values.
* Proactively designing member/business customer communications with the aim of maximising audience reach, penetration and introducing opportunities for up and cross selling new products and services, including; research, webinars, events and unique digital learning platforms
* Ensuring all marketing activities are delivered within predetermined timescales and budgets and are GDPR compliant.
* Using Google Adwords, Bing, YouTube and other online marketing tools
* Creating and designing new website page content and updating existing content whilst maintaining corporate voice.

To be suitable for this role you must have/be:

* Proven experience of creating and running successful marketing campaigns
* Previous experience of working in an environment where engagement was a KPI target.
* Experience in updating websites using a CMS and Dot Mailer email management systems, or equivalent.
* Experience of using CRM systems e.g. Microsoft Dynamics - primarily to segment and extract data for emailing purposes.
* Previous experience of using Google AdWords, Bing, YouTube, MS Office (Excel to intermediate level), Outlook and the internet.
* Proven experience of organic social media.
* Experience of using Hootsuite desirable.
* Able to write engaging social adverts and engaging content, persona segmentation.
* Copywriting experience advantageous.
* Basic understanding of SEO strategies (MOZ, Google Search Console).
* Excellent organisational and project management skills to ensure projects are delivered within scope, time and budget.
* Previous experience of managing external resources e.g. agencies/suppliers.
* A full UK/EU Drivers licence.

If you feel you would be a strong candidate for this role please send a copy of your CV with ASH17184WC in the subject line of the email.

The Ashdown Group Ltd acts as an employment agency in respect of permanent vacancies and as an employment business in respect of temporary vacancies.