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Marketing Analytics Manager

Job Title: Marketing Analytics Manager
Contract Type: Permanent
Location: London
Industry:
Salary: £35,000
REF: ASH16505AL_1512981502
Contact Name: Annette Cridland
Contact Email: acridland@ashdowngroup.com
Job Published: 5 months ago

Job Description

A fantastic opportunity has arisen for a bright and motivated Marketing Analytics professional to join a market leading global business based in North West London (Hampstead).

This role will focus on coordinating all aspects of on-site analytics, user data and campaign reporting. You will take ownership of the Google Analytics strategy and reporting, and be able to analyse user behaviour to provide insight and regular reporting to other teams. You will be able to analyse user data sets and combine this with on-site analytics to provide a detailed insight into users activity. You will have an in-depth understanding of digital analytics, customer and user databases, digital marketing, and how these fields overlap.

Key responsibilities will include:

Manage all aspects of digital analytics, site conversion funnels, online surveys and reporting strategy across on-site analytics and user data
Manage the digital analytics team, producing recurring and ad-hoc traffic, database analysis, and campaign reporting across business analytics, commercial and marketing
Analyse on-site and user data to provide insight into user journeys, site activity, competitor analysis and marketing campaigns to inform digital strategy and product development
Work with Google Analytics, SimilarWeb, Hotjar and other software as required
Manage implementation of Google Analytics with Google Tag Manager
Develop and implement new reports and reporting tools
Be the internal expert on Google Analytics, SimilarWeb, Hotjar and other tools as required, providing support and training to internal stakeholders

Required skills:

Excellent Google Analytics experience and an understanding of the Google Analytics API
Experience in using Google Analytics with Excel plugins to extract and manipulate data
Experience with email marketing platforms
Good understanding of the digital landscape and the different stages of the user journey

The salary on offer for this Digital Marketing Analytics role is £35,000 plus bonus and benefits.

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