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Digital Marketing Executive

Job Title: Digital Marketing Executive
Contract Type: Permanent
Location: London
Industry:
Salary: £28,000
REF: ASH16058AL1_1499855449
Contact Name: Amy Lawrie
Contact Email: alawrie@ashdowngroup.com
Job Published: 2 months ago

Job Description

An exciting opportunity has arisen for a bright Digital Marketing Executive with a passion for fashion and beauty to join a market leading brand.

Working within their dynamic Marketing and Events team you will be responsible for the development and implementation of B2B and B2C email and digital marketing campaigns. This is a fantastic opportunity to join a creative and experienced team that have a real passion for the growing industry they work within. The marketing team and wider offices have the feel of a digital agency and you will work with all areas of the business to develop and implement a range of campaigns.

Key responsibilities will include:

Develop the yearly email marketing calendar in alignment with the wider marketing strategy
Optimise B2B and B2C email marketing activity to communicate, engage and increase ROI
Map customer journeys to improve retention and the consumer experience
Develop engaging content for digital marketing campaigns
Design and deliver regular newsletters; planning and executing campaigns against key objectives
Project manage email delivery; track all emails and conduct analysis and reporting

To be suitable for this Digital Marketing Executive you will have a proven track record working across online marketing campaigns. The following relevant experience would be considered advantageous;

Previous experience, or a real passion and interest in the fashion, beauty and lifestyle industry
Experience across the planning and execution of a range of email marketing campaigns
Strong analytical skills; previous experience with Google Analytics
Experience using an email broadcast tool; Dotmailer experience would be beneficial although not essential
Creative vision; previous experience using the Adobe Suite would be an advantage
Copywriting

The salary on offer for this role is circa £28,000 plus benefits.

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