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Digital Analytics Lead

Job Title: Digital Analytics Lead
Contract Type: Permanent
Location: London, England
Industry:
Salary: £60,000
REF: ASHDPL/IN3_1553159020
Contact Name: Iona Newton
Contact Email: inewton@ashdowngroup.com
Job Published: 2 months ago

Job Description

Digital Analytics Lead / Data Performance Lead / Marketing Data Analyst / Digital Analyst / Consumer Behaviour Analyst - Fantastic location in central London - £55,000 per annum plus bonus, excellent benefits and long term career progression.

A huge opportunity has arisen for a naturally analytical, strategic and consultative Data Performance Lead to join a fun and ambitious team within a well known, digital entertainment business. They are going through expeditious growth, with impressive plans for 2019!

As the Data Performance Lead, you will be a crucial part of the digital team, analysing the performance of digital campaign spend through the centralised data management platform, ensuring the budget is being effectively utilised and measuring ROI.

You will have end to end responsibility for analysis, from campaign setup through to post campaign reporting while coordinating with global teams to report on marketing results and writing case studies for the insight obtained. Additionally, monitoring the effectiveness of their channels and promotions to understand how they can balance cost per action against volume and quality of new customers.

To be suitable for this role you must be;
-Experienced with Data Management Platform performance analysis and reporting.
-Comfortable with different data sets as you will need to translate to clients and stakeholders, with the ability to build a picture while understanding what matters most to them.
-Strong with web analytics.
-An expert in advertising tracking and measurement methodology regarding brand and performance.
-Diligent and able to work under pressure.
-Very familiar with digital media buying and delivery.

The Ashdown Group Ltd acts as an employment agency in respect of permanent vacancies and as an employment business in respect of temporary vacancies.