Click Fraud Protection


Mobile Marketing Specialist (ASO) - central London - £40,000

Job Title: Mobile Marketing Specialist (ASO) - central London - £40,000
Contract Type: Permanent
Location: London, England
Salary: £35000 - £40000 per annum + bonus + benefits
Start Date: asap
REF: ASH17539EWN_1547226933
Contact Name: Epiphany Wright-Nash
Contact Email:
Job Published: 4 months ago

Job Description

Mobile App Store Optimisation / ASO / Mobile App Optimisation - central London - £40,000 + 10% bonus + benefits

A fantastic opportunity has arisen to join a multi-billion pound entertainment business, market leading within the online gaming space. The business offer a collaborative environment based in striking modern offices and boast an impressive array of global brands.
As Mobile Marketing Specialist, you will join a centralised team of high performing individuals, focused on optimising the various brands, websites and offerings this global group has to offer. Acting as an expert in your field in key word optimisation and advising with the aim to ultimately increase store visibility and optimise the conversion of the stores presence, to drive the success of the business forward.

As a completely newly created ASO Specialist role for the business, this offers the incumbent a fantastic opportunity to structure its role within the business, set up processes and to ultimately likely work towards building a team under them focused on this growing area. Though this growth would not be the focus in the initial term. This is a very collaborative role and you will report to and work closely with the Head of SEO, as well as the development team to recommend improvements to the app store. Likewise, monitoring market trends, looking at emerging channels and undertaking competitor benchmarking, will all require the incumbent to take quite a project management approach to their role, driven to ensure the best ASO strategies and enhancements are implemented across the various brands you collaborate with.

Working to ensure best possible success, you will utilise keyword optimization and conduct analysis by monitor new trends, emerging channels and best practices. Moreover, overseeing the creation of visual resources and ensuring strategies and ASO best practices are implemented. A focus on the management of; ratings, reviews, storytelling and general feedback will also be fundamental. Finally, reporting on your success and reporting to senior stakeholders.

This impressive opportunity will suit a highly motivated individual ideally with an understanding of the gaming industry although, this is not essential to securing the position. Instead it is imperative that the successful candidate is a dynamic individual, with good understanding of SEO, ASO and accustomed to Mobile App Marketing with a data-driven mind. You will ideally have also used App analytics tools, such as AppTweak and AppsFlyer.

In addition to the basic salary of up to £40,000, you will also be rewarded with a generous benefits package which includes; bonus, pension, private medical insurance, flexible working, life insurance and 25 days holiday. To register your interest for the role, please send a Word copy of your CV with the reference number ASH17539EWN.

The Ashdown Group Ltd acts as an employment agency in respect of permanent vacancies and as an employment business in respect of temporary vacancies.