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Head of Marketing (Gaming/Entertainment)

Job Title: Head of Marketing (Gaming/Entertainment)
Contract Type: Permanent
Location: City of London
Salary: £140,000
Start Date: ASAP
REF: ASH16576RT_1519202430
Contact Name: Rebecca Taylor
Contact Email:
Job Published: over 1 year ago

Job Description

My client is a multi billion pound, market leading gaming and entertainment group, who offer a dynamic, fast paced, creative, fun environment in which to work, alongside talented people at the top of their game and with marketing and technology being at the core of the business.

With a significant budget, this role will focus on building a team of marketing professionals to deliver the organisation's proposition, communication and market strategy to an online consumer audience in the digital entertainment space.

To be suitable for this role it is essential you have experience marketing within a subscription or subscriber based online service or store, in betting, gaming, or media.

This specialist role is an exciting opportunity to join a rapidly expanding marketing led, multi-billion pound organisation that utilises cutting-edge technology and every available media channel. The business is at the forefront of a gaming industry delivering entertainment to millions of people every day via their mobiles, tablets and desktop computers.

Reporting to the division's Marketing Director, the incumbent will be a dedicated leader, shaping and developing a team to determine the positioning and naming of products, deciding which features to prioritise and delivering the external communications; with the goal of increasing the customer base and their brand loyalty.

With complete lifecycle management of product launches, this position has responsibility for ensuring products are launched on time with industry-leading communications and promotions, while delivering ROI.

The object can be achieved by:

- Building a high-quality team
- Industry analysis / Customer research
- Identifying value propositions
- Developing appealing, engaging brand strategies
- Collaboration with operational groups
- Executing successful growth and marketing plans, with KPI and ROI markers

You will need to be creative, bold and daring with a notable track record of successes across, recruiting and managing high-performance staff, customer satisfaction, delivering quality, and driving growth and loyalty. However, you also must prove you are data-driven and analytical. It is a very commercial environment, with metrics and KPIs entwined in all aspects of marketing.

You will probably have worked at a renowned online consumer business, possibly in online gaming, perhaps in a subscription market or for a blockbuster Internet retailer with an extensive product portfolio and significant user base. Experience marketing specifically casino or poker products would also be of interest.

It is an exciting senior level appointment in a highly successful and rapidly expanding organisation. Our global client offers a modern work environment, located in the heart of London, in an attractive building. The salary on offer is up to £140,000 as a basic, and there is a 20% company performance-based bonus available.
Benefits include private health insurance, private dental, pension plan and season ticket loan. Holiday is 25 days per annum. Contracted working hours are Monday through Friday 0900 to 1800, although the business offers flexible working and working from home options.