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European Event Marketing Manager - Central London - £50,000

Job Title: European Event Marketing Manager - Central London - £50,000
Contract Type: Permanent
Location: City of London, London
Industry:
Salary: Up to £50000 per annum
REF: ASH17518SH/FF_1553017051
Contact Name: Sheryl Hannan
Contact Email: shannan@ashdowngroup.com
Job Published: 3 months ago

Job Description

European Event Marketing Manager - Blackfriars, Central London - to £50,000 + bonus.
A highly successful, international organisation specialising in market intelligence, information and exhibitions is looking for an experienced Marketing Manger to work as part of the management team. This role focuses on driving the quality of European events and promoting the various automotive related brands (B2B).

As the European Event Marketing Manager you will shape the marketing strategy to deliver high quality international events particularly focused on UK & German exhibitions. It would be highly advantageous if you speak second European language, such as German.

The Marketing Manager is responsible for both exhibitors and attendee sales campaigns, duties will include:

Production of sales support collateral and exhibitor post show reports
Design and execution of email marketing campaigns - new business lead generation campaigns, exhibitor retention campaigns, exhibitor global cross-sell campaigns.
Design and delivery of all digital marketing campaigns and tactics to support event goals.
Utilising all available tools to analyse campaign performance, reporting of metrics, measuring marketing spend to revenue ratio and sales engagement with content and collateral.
Drive the exhibitors engagement with an event, to raise event awareness of it through an exhibitors customer channels.

The suitable candidate will likely have a marketing qualification and significant experience in a role with some man-management and leadership experience. You'll possess strong knowledge of Google Analytics, digital advertising channels, social marketing and have excellent copywriting skills.

This role will suit a target driven and goal orientated individual with extensive experience of multi-channel marketing. It is expected that you will possess some experience of marketing automation and CRM systems and have worked within events, expo or new media at an European level.

This is an exciting opportunity to join a global organisation which values each employee's contribution. In return, they provide a competitive salary and generous benefits.

If applying, please send a Word copy of your CV, including the reference ASH17518SH/FF should you chose to email it directly

The Ashdown Group Ltd acts as an employment agency in respect of permanent vacancies and as an employment business in respect of temporary vacancies.