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Email Marketing Executive

Job Title: Email Marketing Executive
Contract Type: Contract
Location: City of London
Industry:
Salary: £290/d
Start Date: ASAP
Duration: 6 months
REF: ASH16937AL_1526376544
Contact Name: Amy Lawrie
Contact Email: alawrie@ashdowngroup.com
Job Published: 6 months ago

Job Description

A highly successful, global online brand is looking for an Email Marketing Executive (CRM) to join them on an initial contract.

The focus of this role will be to assist with the creation and build of retention, lifecycle and performance emails. Working in close collaboration with the wider digital marketing team and other key business departments (engagement/sales/client services etc.), to ensure that emails are deployed in a timely fashion and are at optimum performance.

Key responsibilities of this Email Marketing Executive role are:

*Assist with the creation and build of B2C retention, lifecycle and performance campaigns globally.
*Involved in proofing and sends of all B2C campaigns.
*Maintain a programme of campaign evaluation and testing to improve the effectiveness of activity and improve the return on investment.
*Segment, analyse and extract data, turning this into actionable recommendations for relevant stakeholders. Provide insights and results to the wider business which could influence strategic decisions and processes.
*Continuous optimization of email performance.

The ideal candidate will have the following relevant experience:

*Experience in CRM tools required - Responsys preferred.
*Excellent HTML skills and experience in creating HTML email templates.
*Fluency in Photoshop and Dreamweaver is preferred.
*Knowledge of Web Analytics tools - Google Analytics preferred.

The daily rate available is £290 and candidates should be available to start given one weeks notice.