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Direct Marketing/Data Manager

Job Title: Direct Marketing/Data Manager
Contract Type: Permanent
Location: Kent
Industry:
Salary: £45,000
REF: ASH15927DS3_1498213896
Contact Name: Daisy Scott
Contact Email: dscott@ashdowngroup.com
Job Published: 3 months ago

Job Description

A market leading Kent based organisation is looking for a Direct Marketing/Data Manager to join their team. This is an excellent opportunity for a Direct Marketing Manager to gain invaluable skills from two very experienced managers with extensive marketing backgrounds.

You will be responsible for shaping the strategic marketing campaigns for their business. The key purpose of this role is to manage the direct marketing activity, including direct mail and telemarketing, to achieve the maximum benefit from the existing database, ensuring the budgeted lead volume and mix is maintained.

Please note this is a direct marketing role focused on offline DM and data segmentation.

*Experience of direct consumer marketing in a sales led organisation
*A successful track record of increasing sales through direct marketing
*Strong data segmentation ability
*Able to envision, brief, interpret and provide feedback
*A strong analytical approach is required - numerical and planning skills
*Understanding of budgeting, planning and forecasting
*Strong organisational skills
*Well-developed communication and presentation skills
*IT literate, knowledge of Microsoft packages and reporting software

To be suitable for this Direct Marketing/Operations Manager role you will have strong experience of offline direct mail practices, with an analytical approach to marketing and an ability to identify & report on data trends. You will come from a telemarketing/contact centre background and will have the ability to travel frequently.

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