Click Fraud Protection


CRM Strategy Manager

Job Title: CRM Strategy Manager
Contract Type: Permanent
Location: City of London, London
Salary: £50,000
Start Date: asap
REF: ASH16600EWN_1519930499
Contact Name: Epiphany Wright-Nash
Contact Email:
Job Published: over 1 year ago

Job Description

CRM Manager - London - up to £50,000 basic + 15% bonus.

To be considered for this role, you must be an experienced CRM specialist within the gaming industry.

In a competitive market, this role will focus on delivering a world-class multi-channel, multi-region customer experience. With the freedom to develop strategy, this an exciting opportunity to join a rapidly expanding marketing led multi-billion pound organisation that utilises cutting-edge technology and every available media channel. The business is at the forefront of a gaming industry delivering entertainment to millions of people every day via their mobiles, tablets and desktop computers.
It is essential that you have a broad knowledge of CRM Campaigns, CRM Analytics and CRM Systems, personalisation, competitor analysis and automation.
The role focuses on the design and delivery of customer communications across multiple channels, using leading edge analytics to tune and optimise the success of each campaign.
Your strategy must drive sales, cross-sell, increase loyalty and improve retention, against forecasted profits and margins through email, SMS, messaging apps and push notifications.

The business operates across a large number of markets, territories and channels and your comprehensive strategy must include email, SMS, messaging apps and push notifications.

You will be expected to be an authority within the business on campaign testing processes with excellent knowledge of A/B split testing and test-and-learn techniques.

Further, you will be expected to deliver presentations offering insight into the challenges the business faces. You will be responsible for identifying opportunities through analysis of large-complex data-sets with the ability to make clear, deliverable recommendations from your findings.

It is an exciting mid-level appointment in a highly successful and rapidly expanding organisation. Our global client offers a modern work environment, located in the heart of London, in an attractive building. The salary on offer is up to £50,000 as a basic, and there is a 15% company performance-based bonus available.

To register your interest for the role, please send a Word copy of your CV with the reference number ASH16600EWN

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