Ideally suited to an ambitious senior CRM analyst, the challenge will be to deliver global standardisation of CRM performance measurement strategy, working across multiple country regions, campaigns, brands and teams. The role requires a strong character with the gravitas and confidence to drive change by presenting results and recommendations.
This is an exciting opportunity to join a rapidly expanding marketing led, billion pound organisation that utilizes cutting-edge technology and every media channel. The business is at the forefront of its industry in delivering entertainment to millions of people worldwide every day to their mobiles, tablets and desktops, our customer is shaping the future of digital entertainment.
*CRM implementation distributed across multiple CRM platform and channels
*Delivering KPIs, insights and analysis to drive CRM investment decisions for international growth
*Analysing customer and market data, including customer segmentation, campaign analysis and costing
*Good understanding of online customer behaviour and behavioural analysis strategies
*Strong analytical background with the ability to deal with large volumes of numerical data
*Advantages for those with experience in using Tableau, Power Pivot and Power Views
Applicants must come from a digital/online/eCommerce background; this can be either agency or client side. You must also be experienced within the dynamics of a global organization and be confident in your ability and leadership style to influence effectively across all levels.
Our global client offers a modern work environment and is positioned within an attractive central location. The salary on offer is £70,000 - £80,000 basic depending on experience. There is also a 20% company performance-based bonus. Benefits include private health insurance, private dental, pension plan and season ticket loan. Holidays are 25 days. Contracted working hours are Monday through Friday 9.00am - 6.00pm, although the business offers some flexibility on time and the option of working from home if required.