There are few things more detrimental to a company than making the wrong hire for a critical role. A recent study by the Recruitment & Employment Confederation found that UK businesses are losing billions by hiring the wrong people. When your business wants to see growth and development, bringing the wrong people on board can derail this.
Your job as a hiring manager can be made significantly easier when candidates really stand out. These are the sorts of applicants who you’ll be likely to pay more attention to.
When you start to look for new marketing talent, applications can seem overwhelming, but there are a few things to pay specific attention to in order to establish who you should be most interested in meeting with.
They make use of SEO principles
Applicants who have taken on board the principles of search engine optimisation (SEO) in their applications will likely be deserving of a second look. In order to get your organisation to the top of search engine results pages, your marketing recruiter team will likely have carried out an SEO audit.
If a candidate has done the same to their application, it’s a sign that they have carefully considered how to stand out, which can mean that they’ll display the same consideration in the job. If there are keywords in the right places, they’ll jump off the page and help the candidate stand out.
CVs offer real opportunities to candidates, giving them the chance to wow you. If they’ve used an eye-catching and relevant headline, rather than just their name, it shows creativity and the fact they’ve really thought about what they’re doing.
They understand the importance of cover letters
Cover letters can allow you to evaluate the personality and writing proficiency of a candidate - a vital skill for most marketing roles.
For candidates to use the cover letter to their advantage, they shouldn’t make any assumptions about you as a hiring manager. Have you ever read a cover letter beginning with ‘I know that you...’ or ‘You and I both know...’? Did they reflect the sort of attitude you’d be comfortable with introducing to your company?
The candidates you should be paying attention to will instead focus on themselves and tell a story about how their skills and experience will benefit your organisation. You’re better able to picture them in the role and establish their chances of succeeding when they do this, so it’s one of the biggest signs that this is a candidate worth interviewing.
They follow directions
There will, of course, be applicants who don’t follow the advice provided with a job advert and make the wrong sort of application - not sending a cover letter when the advert requested one, for example. These candidates will not do themselves any favours. But neither will the ones who make relatively minor errors, including those who do not send their application materials in the right format, or do so just minutes after the deadline.
This can be seen as a lack of attention to detail, which will potentially be a significant problem for your organisation, particularly when you’re trying to bring the best hires on board. However, that’s not to say that you shouldn’t appreciate creativity.
Posted by Jon Aspinell on 14th July 2017
Up to £30000 per annum
2nd Line IT Support Engineer - Farnborough £25,000- £30,000 plus benefits A highly successful, global business based ...
2nd/3rd Line Infrastructure Engineer ...
£40000 - £45000 per annum
2nd/3rd Line Infrastructure Support - Permanent - Farnborough, Hampshire A fantastic opportunity has arisen within a ...
2nd Line Infrastructure Engineer - 3 ...
Up to £275 per day
IT 2nd Line Infrastructure Support - 3 month contract - Farnborough, Hampshire A fantastic opportunity has arisen wit...
City of London, London
£45000 - £55000 per annum + great benefits inc. bonus
A market leading private equity and real estate fund accounting firm is seeking a qualified accountant (ACA/ACCA) wit...
City of London, London
£25000 - £35000 per annum + benefits inc. bonus
**To be suitable for this role you MUST be working in a client facing role within a Accountancy Practice or within fi...
Credit Controller - West Midlands - £...
Oldbury, West Midlands
£22000 - £24000 per annum
Credit Controller - Oldbury, West Midlands. A well-established business is looking for an experienced Credit Controll...
How can you ensure cohesive communication with a team of remote workers?
Remote working is becoming increasingly adopted by organisations across the globe - whether that takes the form of an...
Can HR tech ease workplace conflict?
Workplace conflict is mostly unavoidable - particularly when businesses hire strong-minded talent with big ideas. Ego...
What to prioritise in your employee experience
The candidate experience has long been valued by employers looking to attract fresh talent. Now, however, companies a...
From communication to drive: The importance of soft skills
Soft skills are often difficult to quantify, yet they can become an absolute necessity for your business to reach its...
Only one in three workers say their employers offer training
Just one-third of workers report that their employer offers regular training opportunities, a new poll by the Trades ...
How can you encourage an inclusive work environment?
Inclusivity in the workplace is an ideal most astute businesses strive for. Making employees feel comfortable and val...