Click Fraud Protection

Connecting...

How important is employer branding in recruiting top talent?

Insight | Employer branding | Talent | Recruitment

W1siziisijiwmtcvmduvmdqvmtyvmjuvndgvmje2l0jyyw5kaw5nlw1pbi5wbmcixsxbinailcj0ahvtyiisijewmdb4ndawiyjdxq

Employer branding is one of the most significant things companies have at their disposal that can work to bring top talent on board. It’s something that is completely within your control and can position you as the best firm to allow the best candidates to really make their mark.

If you get your employer branding right, it can help you bring the best people into your company and - perhaps more importantly - keep them there.

What is employer branding?

The Chartered Institute of Personnel and Development (CIPD) has defined employer branding as “a set of attributes and qualities, often intangible, that makes an organisation distinctive, promises a particular kind of employment experience, and appeals to those people who will thrive and perform best in its culture”.

Employer branding is a hugely important tool for companies to ensure they recruit the right people, with its importance as a marketing tool hard to overstate.

Employer branding encompasses everything that a company chooses to share about itself, often becoming a marketing tool. It can be powerful enough to encourage people to apply to work there and can even dictate what the working environment is like.

This shows how significant it can be in attracting the right people. Strong employer branding keeps people interested in what your company has to say, which then lets you influence people’s opinions about your company. This, in turn, can help you get the attention of top talent.

Employer branding in recruitment

If your company has a strong brand, it will be an invaluable tool in getting the right people to want to work for you. Knowing what working life is like at your company will go a long way towards letting top talent visualise themselves there.

You should think about what you want to share with potential new hires right from the beginning of the process. Ensuring that your website features stories from existing employees allows applicants to find out what their work days might look like, which can start the process of convincing them that your company is the best place for them.

These existing employees can be used to market your company to job seekers. If they’re happy in their roles and achieving tangible successes, it can be the best motivation for top talent to want to explore what they can contribute to your company. Sharing their stories can help candidates imagine themselves enjoying the same kinds of success.

Your employer branding is just one way of publicising the message that your company is a great place to work. Using this to your advantage will see you boosting quality per hire and bringing on board people who share your values and aims.

How employer branding can affect retention

Once you’ve succeeded in bringing the right people on board, your employer branding can also work to retain top talent. Employer branding attracts better candidates - the kind of people who appreciate and align with your company - so they will already be more engaged than a worker who was less of a fit for your organisation. And engagement in your employees is key to retention.

Better branding attracts better people, it's an advantage

When employer branding is all about publicising the benefits of working for an organisation, you can use this to your advantage to convince people to stay with you. You can use the same sort of message intended for an external audience to highlight the reasons your workforce should stay where they are, with minimal tweaking.

Making sure that the positive image you present to the world is a genuine one will help to keep your employees happy and engaged. So consider how you want your company to come across and try to implement that as a retention strategy. After all, the reasons to join your company will also be reasons to remain.


Sources
http://insights.randstadsourceright.com/h/i/243459988-the-importance-of-the-employer-brand-on-retention
https://hbr.org/2015/05/ceos-need-to-pay-attention-to-employer-branding
http://www.frazerjones.com/articles/blog/employer_brand_vital_for_attracting_top_talent/
https://www.realstaffing.com/employers/recruitment-guides/building-a-compelling-employer-brand

Posted by Jon Aspinell on 4th May 2017

SHARE

RECENT CONTENT
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Application Support Analyst

London, England

£55,000

The Ashdown Group have been engaged by a leading professional services organisation to assist them in their search fo...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Systems Administrator

London

£60,000

A global Hedge Fund based in the heart of London is looking for an articulate Desktop Architect/Support Analyst to jo...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmjavmjcvmtyvahixlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

HR Assistant Contract

City of London

£14.50 p/h

A well respected and established professional membership organisation is seeking an experienced HR Assistant contract...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmjavmjcvmtyvahixlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

HR Coordinator

Central, London

£21,000 pa pro rata

A well respected and established professional membership organisation is seeking an experienced HR Assistant with gre...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Technical Support Analyst - Heathrow,...

West London, London

£35,000 - £40,000 per annum

We are seeking to hire an experienced Technical Support Analyst to join a highly successful organisation which operat...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Pre-Sales Engineer

Homebased

£60,000

An international technology business, working with enterprise retail, supply chain, healthcare and manufacturing busi...

READ MORE
W1siziisijiwmtcvmdkvmtqvmdgvndkvmdmvntiwl0xpz2h0cy1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Unemployment falls to 4.3 per cent

Unemployment in the UK fell to 4.3 per cent between February to April 2017 and May to July 2017, the lowest since 197...

READ STORY

W1siziisijiwmtcvmdkvmtivmdcvntgvmjuvntkyl01hcmtldgluzy1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

Keeping candidates engaged during the recruitment process

The relationship between a hiring team and a candidate can be a highly fruitful one, if it has been cultivated proper...

READ STORY

W1siziisijiwmtcvmdgvmzevmdgvmtivmtgvnjmyl21pbmr0agvnyxatbwlulnbuzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
News

UK companies to publish pay ratios between CEOs and workers

Companies publicly listed in the UK are going to be expected to make public how much their chief executives are paid,...

READ STORY

W1siziisijiwmtcvmdgvmzevmdgvmdkvmjgvmzkxl2hpcmluzy1taw4gkdeplnbuzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
Advice

Are internal candidates a safer bet than external candidates?

When you need to recruit for a vacancy in your firm, you’re faced with two choices: hiring externally or promoting in...

READ STORY

W1siziisijiwmtcvmdgvmjkvmdkvmtivndevnzgzl1nob2vzlw1pbi5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
Insight

Does it pay to recruit with diversity in mind?

Is diversity a significant aspect of your recruitment strategy? If not, you may be hindering your company’s future pr...

READ STORY

W1siziisijiwmtcvmdgvmtyvmtmvndkvmtmvmje1l1dhdgvyzmfsbcaomikuanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Unemployment falls to 42-year low

Unemployment in the UK has fallen to a 42-year low, according to new figures from the Office for National Statistics ...

READ STORY