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How can you keep your workforce motivated?

Insight | Employee motivation | Company hierarchy | Career goals

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Spring is here and the climate is finally starting to take a turn for the better, but are the prospects of your workers quite as sunny as the weather?

In order to keep employees motivated, it is crucial that managers regularly speak to employees to understand their career goals and help them to achieve more in their roles.

Strong feedback, tailored incentives and an open-mindedness to flexible working are just some of the ways employees can feel more motivated in their roles.

Employee motivation starts from the top, as workers need to feel as if they are appreciated by colleagues above them in the company hierarchy. Even something as simple as a “thank you” from a senior member of staff can make a marked difference to morale.

There are some things that companies and C-level executives can do to ensure they’re keeping their workforces motivated.

Provide regular feedback

For workers to feel confident and comfortable, regular feedback is absolutely vital. With businesses regularly evolving to keep up to date with the latest trends, staff are often asked to adapt to new ways of working.

Without speaking to management about their efforts, it is easy for workers to feel disenchanted and under-appreciated. Remedy this with monthly chats about their progress and goals, as this will give them a clear understanding of where they are and what they need to do in order to meet their aims.

Set a great example

Managers need to set an example in order to make a big impact on their workforce. This means always dressing appropriately, having a positive attitude and taking a proactive role in the company.

If you want your workers to learn more about their role, it is vital that managers are seen taking on new tasks and trying to understand the latest trends in their industry. This could mean attending conferences in your sector, subscribing to specialist magazines or purchasing academic books for your profession.

Use staff for their specialist knowledge

Managers can easily become isolated in their own company. If you’re stuck in a room on your own from nine to five, it’s easy for staff to feel you are not recognising their efforts. Start by either moving your office closer to the rest of your team or, if this is not possible, regularly speaking to each table to ask them about their day and their projects.

Rather than just setting targets for the company as a whole, make sure each employee has a set of goals tailored to their role, with strong incentives in place.

Similarly, if you need assistance with a task, don’t hesitate to ask your employees for any assistance. By inviting them into your working day, you can improve their engagement levels and leave them feeling like a more important part of your business.

Ensuring that you’ve brought in the right people, with the right skills and knowledge, should help to establish a creative workforce where people have different approaches to problem-solving and strategic decision-making. This is the kind of staff you can rely on to provide a fresh outlook on something you may be struggling with.

Be open to flexible working

The standard nine-to-five shift has now become a thing of the past for many companies, with more employees embracing the ability to work when and where they want to.

Research from the Nick van der Meulen of the Rotterdam School of Management, Erasmus University, found that job performance in working from home is influenced by employee self-regulation and decision-making freedoms rather than managerial monitoring. This debunks the theory that workers become easily distracted in their own home.

It means that with the right support, staff can take advantage of flexible working to increase their productivity and morale, resulting in better results for the company.

Introduce tailored incentives

All workers will want their business to earn more money, but it is important they know how more profits will improve their own prospects and earnings.

Rather than just setting targets for the company as a whole, make sure each employee has a set of goals tailored to their role, with strong incentives in place. This does not necessarily have to be a monthly cash bonus either.

It may be the case that a little extra money will leave them being taxed significantly, taking away much of its value. Instead, gift cards, free gym memberships or food deliveries are just some of the unique bonuses you can offer to staff. As long as you make sure it is something that workers want and have agreed to, it’s likely you will see an uptick in morale.


Posted by Jon Aspinell on 12th May 2017

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