Click Fraud Protection

Connecting...

Gartner: Over 75% of companies considering big data investment

News | Big data | New study | Gartner

W1siziisijiwmtcvmdqvmjcvmdkvntevntcvntyxl2jpzy1kyxrhlwludmvzdg1uzw50lmdpzijdlfsiccisinrodw1iiiwimtawmhg0mdajil1d

More than 75 per cent of businesses are looking to invest in big data technology over the next two years, a new study has found.

Research from Gartner revealed that involvement in big data is continuing to rise in 2015, with the number of companies investing in big data or considering investment increasing by three per cent compared to 2014.

Organisations have multiple goals for big data initiatives, including boosting the customer service, streamlining processes and achieving more targeted marketing and cutting costs. 

Gartner also found that process efficiency and targeted marketing are being looked at by 47 per cent of respondents. With data breaches continuing to make headlines, better security capabilities have been targeted by 23 per cent, marking a rise from 15 per cent.

When queried about the return on investment (ROI) for big data technologies, most companies that have invested or are  looking to invest anticipate a positive ROI.

On the other hand, 43 per cent of those planning to invest and 38 per cent that have invested are not aware if their ROI will be positive or negative. This level of uncertainty highlights some of the challenges in determining the value of big data projects. 

Nick Heudecker, research director at Gartner, said: "The topics that formerly defined big data, such as massive data volumes, disparate data sources and new technologies are becoming familiar as big data solutions become mainstream. 

“For example, among companies that have invested in big data technology, 70 per cent are analysing or planning to analyse location data, and 64 per cent are analysing or planning to analyse free-form text.”

Mr Heudecker went on to say that business leaders are taking a more active role in information and analytics projects as the awareness of data-driven decision making increases.

 


Posted by Jon Aspinell on 16th September 2015

SHARE

LATEST JOBS
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Desktop Support Analyst

London, England

£28000 - £30000 per annum

A global Media business based in Central London are looking for an enthusiastic, engaging and proactive IT Support En...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Accountant

Wolverhampton, West Midlands

£35,000

A well-established business is looking for an accomplished and diligent Financial Accountant to join its growing Fina...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Senior Accountant

London, England

Up to £60000 per annum

Senior Accountant - Covent Garden, London A new position has become available within a Chartered Accountancy practice...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Software / IT Trainer

South West London, London

Up to £45000 per annum + bens inc. healthcare

A position is available for a Technical Trainer in fast-growing and innovative software company. The ideal candidate ...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Senior Accountant

London, England

Up to £60000 per annum

Based in central London, the Ashdown Group are working on an exciting opportunity to join a rapidly growing Accountan...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmzmvndavnty5l21hcmsxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Graduate Marketing Executive - High W...

High Wycombe, Buckinghamshire

Up to £26000 per annum + benefits

Graduate Marketing Executive - High Wycombe, Buckinghamshire - £26,000 + bonus and benefits An excellent opportunity ...

READ MORE
W1siziisijiwmtgvmdqvmtgvmtmvmjmvnduvnza0l1jlbw90zs1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

How can you ensure cohesive communication with a team of remote workers?

Remote working is becoming increasingly adopted by organisations across the globe - whether that takes the form of an...

READ STORY

W1siziisijiwmtgvmdevmjqvmdgvntkvmtavndyyl2ltywdlmtqtbwlulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
Insight

Can HR tech ease workplace conflict?

Workplace conflict is mostly unavoidable - particularly when businesses hire strong-minded talent with big ideas. Ego...

READ STORY

W1siziisijiwmtgvmdevmtyvmdgvntcvmzcvmtk5l1dlbgwxyi1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

What to prioritise in your employee experience

The candidate experience has long been valued by employers looking to attract fresh talent. Now, however, companies a...

READ STORY

W1siziisijiwmtgvmdevmtavmtyvmdavntmvmtyzl0ltywdlntatbwluicgxks5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
Insight

What can HR expect in 2018?

HR departments are set to face many new challenges in 2018, from the technological to the traditional. Among the most...

READ STORY

W1siziisijiwmtcvmtevmjgvmtcvmdevndqvnzivaw1hz2uyni1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

From communication to drive: The importance of soft skills

Soft skills are often difficult to quantify, yet they can become an absolute necessity for your business to reach its...

READ STORY

W1siziisijiwmtcvmtevmdgvmtavntqvmzivotuvaw1hz2uxns1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Only one in three workers say their employers offer training

Just one-third of workers report that their employer offers regular training opportunities, a new poll by the Trades ...

READ STORY