Click Fraud Protection

Connecting...

Gartner: Over 75% of companies considering big data investment

News | Big data | New study | Gartner

W1siziisijiwmtcvmdqvmjcvmdkvntevntcvntyxl2jpzy1kyxrhlwludmvzdg1uzw50lmdpzijdlfsiccisinrodw1iiiwimtawmhg0mdajil1d

More than 75 per cent of businesses are looking to invest in big data technology over the next two years, a new study has found.

Research from Gartner revealed that involvement in big data is continuing to rise in 2015, with the number of companies investing in big data or considering investment increasing by three per cent compared to 2014.

Organisations have multiple goals for big data initiatives, including boosting the customer service, streamlining processes and achieving more targeted marketing and cutting costs. 

Gartner also found that process efficiency and targeted marketing are being looked at by 47 per cent of respondents. With data breaches continuing to make headlines, better security capabilities have been targeted by 23 per cent, marking a rise from 15 per cent.

When queried about the return on investment (ROI) for big data technologies, most companies that have invested or are  looking to invest anticipate a positive ROI.

On the other hand, 43 per cent of those planning to invest and 38 per cent that have invested are not aware if their ROI will be positive or negative. This level of uncertainty highlights some of the challenges in determining the value of big data projects. 

Nick Heudecker, research director at Gartner, said: "The topics that formerly defined big data, such as massive data volumes, disparate data sources and new technologies are becoming familiar as big data solutions become mainstream. 

“For example, among companies that have invested in big data technology, 70 per cent are analysing or planning to analyse location data, and 64 per cent are analysing or planning to analyse free-form text.”

Mr Heudecker went on to say that business leaders are taking a more active role in information and analytics projects as the awareness of data-driven decision making increases.

 


Posted by Jon Aspinell on 16th September 2015

SHARE

RECENT CONTENT
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Linux Systems Administrator - DevOps ...

London, England

£50000 per annum

A successful global (non- corporate) business is looking to add a talented mid-weight Linux Systems Administrator int...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

IT Manager

Thanet

£55,000

A well-established manufacturing organisation, based in Thanet, Kent, is looking for an IT Manager to join a team of ...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmzmvndavnty5l21hcmsxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Content Administrator

Wembley

£23,000

The Ashdown Group has been engaged by a growing online retailer to assist them in their search for a Copywriter and E...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Web Administrator

London

£28,000 per annum

A well-established eCommerce business based in Central London is currently recruiting for a Web Administrator with sp...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavntavmdavnde5l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznemd2tkrzdk1qttjmmjfoy21zeuxtlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Leasing Assistant

Cambridge

£20,000

A global food group are seeking a Leasing Assistant to join their team. Reporting to the Country Director, it will be...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Senior Compliance Consultant

London

£65,000

A market leading private equity and fund administration firm is seeking a Senior Compliance Consultant to help manage...

READ MORE
W1siziisijiwmtcvmdcvmtqvmdkvntyvmtevnjm5l1dvcmsgagfyzgvymi1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

What to look for in the perfect application

There are few things more detrimental to a company than making the wrong hire for a critical role. A recent study by ...

READ STORY

W1siziisijiwmtcvmdcvmtavmtavndmvnduvnju2l1vudgl0bgvkms1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

How can you make your workplace more attractive to top talent?

Businesses are facing a challenge in trying to attract top talent to their workforces in the current economic climate...

READ STORY

W1siziisijiwmtcvmdcvmdqvmdcvntyvndkvmty1l0hpcmluzy1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Skills gap ‘costing UK businesses £2 billion a year’

The skills gap is costing UK businesses more than £2 billion a year in higher salaries, temporary staff and recruitme...

READ STORY

W1siziisijiwmtcvmdyvmjkvmtevmdmvntuvnjk4l1dob29wcy5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
News

UK businesses ‘making bad hires in two-fifths of roles’

UK businesses are failing to hire the right person for two out of every five vacancies, a new report from the Recruit...

READ STORY

W1siziisijiwmtcvmdyvmjkvmdgvmzkvmtgvmtqxl0nvbgxhyi1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

Should you be using social media in your recruitment strategy?

It has evolved into a particularly useful tool for companies looking to attract younger, tech-savvy candidates. Howev...

READ STORY

W1siziisijiwmtcvmdyvmjivmdkvmzmvmtuvodc3l1f1zwvucybtcgvly2gtbwlulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
News

Business responds to Queen’s Speech

This year’s Queen’s Speech follows a tumultuous period in British politics, with Article 50 being triggered and a sna...

READ STORY