Click Fraud Protection

Connecting...

Facebook confirms new in-view ad partnerships

News | marketing | facebook | Advertising

W1siziisijiwmtcvmdqvmjcvmdkvndcvmjcvnty3l2zhy2vib29rlmpwzyjdlfsiccisinrodw1iiiwimtawmhg0mdajil1d

Facebook has a new 100 per cent in-view impression buying and ad analytics partnership.

The deal will allow advertisers to know when their ads are seen and how they can accurately analyse metrics. Two updates have been announced, which are a new ad buying option that allows advertisers to purchase 100 per cent in-view impressions and a partnership with analytics company Moat to measure video ads.

The 100 per cent in-view impression buying allows advertisers to purchase ad impressions where the entire ad has passed through a person’s screen in the news feed. This new buying option will be available for all types of ads delivered, ranging from text and photo to links and video ads.

On the other hand, Facebook’s partnership with Moat will integrate technology to verify video ad views and view lengths, providing more detail on how their video campaigns are performing. 

Jonah Goodhart, co-founder and chief executive officer of Moat, said: “We are proud to partner with Facebook. Facebook has always taken a lead in providing third party measurement solutions. 

“By partnering with Moat, Facebook is giving advertisers the choice and certainty they want and need to make key decisions about their investment on Facebook.”

Initially, the partnership will focus on verifying video metrics, but this will later be introduced to all other types of ads, including Instagram. 

Keith Weed, Chief Marketing and Communications Officer at Unilever, a partner of Facebook, also commented on the plans, noting that he hopes the plans will achieve 100 per cent viewability through all third party verification platforms.


Posted by Jon Aspinell on 30th September 2015

SHARE

RECENT CONTENT
W1siziisijiwmtcvmdqvmjqvmtevmjavmjcvmtyvahixlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

HR Assistant Contract

City of London

£14.50 p/h

A well respected and established professional membership organisation is seeking an experienced HR Assistant contract...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmjavmjcvmtyvahixlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

HR Coordinator

Central, London

£21,000 pa pro rata

A well respected and established professional membership organisation is seeking an experienced HR Assistant with gre...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Technical Support Analyst - Heathrow,...

West London, London

£35,000 - £40,000 per annum

We are seeking to hire an experienced Technical Support Analyst to join a highly successful organisation which operat...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Pre-Sales Engineer

Homebased

£60,000

An international technology business, working with enterprise retail, supply chain, healthcare and manufacturing busi...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavntavmdavnde5l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznemd2tkrzdk1qttjmmjfoy21zeuxtlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Receptionist & Admin Assistant

Wembley

£19000

A successful UK based business group based in Wembley, are seeking a Receptionist to join their organisation. It will...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmjavmjcvmtyvahixlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

HR Administrator

London

£20,000

A market leading fashion/beauty brand are looking for an experienced Administrator to join their HR team. The success...

READ MORE
W1siziisijiwmtcvmdkvmtqvmdgvndkvmdmvntiwl0xpz2h0cy1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Unemployment falls to 4.3 per cent

Unemployment in the UK fell to 4.3 per cent between February to April 2017 and May to July 2017, the lowest since 197...

READ STORY

W1siziisijiwmtcvmdkvmtivmdcvntgvmjuvntkyl01hcmtldgluzy1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

Keeping candidates engaged during the recruitment process

The relationship between a hiring team and a candidate can be a highly fruitful one, if it has been cultivated proper...

READ STORY

W1siziisijiwmtcvmdgvmzevmdgvmtivmtgvnjmyl21pbmr0agvnyxatbwlulnbuzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
News

UK companies to publish pay ratios between CEOs and workers

Companies publicly listed in the UK are going to be expected to make public how much their chief executives are paid,...

READ STORY

W1siziisijiwmtcvmdgvmzevmdgvmdkvmjgvmzkxl2hpcmluzy1taw4gkdeplnbuzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
Advice

Are internal candidates a safer bet than external candidates?

When you need to recruit for a vacancy in your firm, you’re faced with two choices: hiring externally or promoting in...

READ STORY

W1siziisijiwmtcvmdgvmjkvmdkvmtivndevnzgzl1nob2vzlw1pbi5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
Insight

Does it pay to recruit with diversity in mind?

Is diversity a significant aspect of your recruitment strategy? If not, you may be hindering your company’s future pr...

READ STORY

W1siziisijiwmtcvmdgvmtyvmtmvndkvmtmvmje1l1dhdgvyzmfsbcaomikuanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Unemployment falls to 42-year low

Unemployment in the UK has fallen to a 42-year low, according to new figures from the Office for National Statistics ...

READ STORY