Facebook has a new 100 per cent in-view impression buying and ad analytics partnership.
The deal will allow advertisers to know when their ads are seen and how they can accurately analyse metrics. Two updates have been announced, which are a new ad buying option that allows advertisers to purchase 100 per cent in-view impressions and a partnership with analytics company Moat to measure video ads.
The 100 per cent in-view impression buying allows advertisers to purchase ad impressions where the entire ad has passed through a person’s screen in the news feed. This new buying option will be available for all types of ads delivered, ranging from text and photo to links and video ads.
On the other hand, Facebook’s partnership with Moat will integrate technology to verify video ad views and view lengths, providing more detail on how their video campaigns are performing.
Jonah Goodhart, co-founder and chief executive officer of Moat, said: “We are proud to partner with Facebook. Facebook has always taken a lead in providing third party measurement solutions.
“By partnering with Moat, Facebook is giving advertisers the choice and certainty they want and need to make key decisions about their investment on Facebook.”
Initially, the partnership will focus on verifying video metrics, but this will later be introduced to all other types of ads, including Instagram.
Keith Weed, Chief Marketing and Communications Officer at Unilever, a partner of Facebook, also commented on the plans, noting that he hopes the plans will achieve 100 per cent viewability through all third party verification platforms.
Posted by Jon Aspinell on 30th September 2015
Senior IT Support Engineer
£28000 - £32000 per annum
Senior IT Support Engineer (2nd/3rd line) - Northampton - £32,000 plus benefits including 25 days holiday and pension...
IT Support Engineer ( 1st Line )
City of London
An award winning and very well established archaeology charity are now seeking a 1st Line Support Engineer to join th...
Web Application Developer - Peterborough
£50000 - £55000 per annum
Web Application Developer - Peterborough A market leading global business based in Peterborough are looking for an ex...
IT Support Analyst
£100 per day
This client is a leading energy consultancy with multiple sites in the UK. They have an urgent requirement for a 1st&...
IT Support Analyst
A highly successful, market leading business based near to Leek in Staffordshire is looking for an experienced IT Sup...
IT Support Analyst
A highly successful, market leading business based near to Ditton / Widnes in Cheshire are looking for an experienced...
How can you ensure cohesive communication with a team of remote workers?
Remote working is becoming increasingly adopted by organisations across the globe - whether that takes the form of an...
Can HR tech ease workplace conflict?
Workplace conflict is mostly unavoidable - particularly when businesses hire strong-minded talent with big ideas. Ego...
What to prioritise in your employee experience
The candidate experience has long been valued by employers looking to attract fresh talent. Now, however, companies a...
What can HR expect in 2018?
HR departments are set to face many new challenges in 2018, from the technological to the traditional. Among the most...
From communication to drive: The importance of soft skills
Soft skills are often difficult to quantify, yet they can become an absolute necessity for your business to reach its...
Only one in three workers say their employers offer training
Just one-third of workers report that their employer offers regular training opportunities, a new poll by the Trades ...