Facebook has a new 100 per cent in-view impression buying and ad analytics partnership.
The deal will allow advertisers to know when their ads are seen and how they can accurately analyse metrics. Two updates have been announced, which are a new ad buying option that allows advertisers to purchase 100 per cent in-view impressions and a partnership with analytics company Moat to measure video ads.
The 100 per cent in-view impression buying allows advertisers to purchase ad impressions where the entire ad has passed through a person’s screen in the news feed. This new buying option will be available for all types of ads delivered, ranging from text and photo to links and video ads.
On the other hand, Facebook’s partnership with Moat will integrate technology to verify video ad views and view lengths, providing more detail on how their video campaigns are performing.
Jonah Goodhart, co-founder and chief executive officer of Moat, said: “We are proud to partner with Facebook. Facebook has always taken a lead in providing third party measurement solutions.
“By partnering with Moat, Facebook is giving advertisers the choice and certainty they want and need to make key decisions about their investment on Facebook.”
Initially, the partnership will focus on verifying video metrics, but this will later be introduced to all other types of ads, including Instagram.
Keith Weed, Chief Marketing and Communications Officer at Unilever, a partner of Facebook, also commented on the plans, noting that he hopes the plans will achieve 100 per cent viewability through all third party verification platforms.
Posted by Jon Aspinell on 30th September 2015
Graduate Systems Integration - Home +...
South East England, England
£30000 - £38000 per annum + bonus, car and benefits
Graduate Network Engineer / Systems Integration Engineer (WLAN, Mobile Computing Solutions) - Home based with Field w...
Linux Systems Administrator
A successful global (non- corporate) business is looking to add a talented mid-weight Linux Systems Administrator int...
A well-established manufacturing organisation, based in Thanet, Kent, is looking for an IT Manager to join a team of ...
The Ashdown Group has been engaged by a growing online retailer to assist them in their search for a Copywriter and E...
£28,000 per annum
A well-established eCommerce business based in Central London is currently recruiting for a Web Administrator with sp...
A global food group are seeking a Leasing Assistant to join their team. Reporting to the Country Director, it will be...
What to look for in the perfect application
There are few things more detrimental to a company than making the wrong hire for a critical role. A recent study by ...
How can you make your workplace more attractive to top talent?
Businesses are facing a challenge in trying to attract top talent to their workforces in the current economic climate...
Skills gap ‘costing UK businesses £2 billion a year’
The skills gap is costing UK businesses more than £2 billion a year in higher salaries, temporary staff and recruitme...
UK businesses ‘making bad hires in two-fifths of roles’
UK businesses are failing to hire the right person for two out of every five vacancies, a new report from the Recruit...
Should you be using social media in your recruitment strategy?
It has evolved into a particularly useful tool for companies looking to attract younger, tech-savvy candidates. Howev...
Business responds to Queen’s Speech
This year’s Queen’s Speech follows a tumultuous period in British politics, with Article 50 being triggered and a sna...