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Facebook launches Instant Articles

News | Mobile devices | facebook | Publishers

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Facebook has launched new Instant Articles, giving publishers the opportunity to create fast and interactive articles on the network.

As an increasing number of people receive their news on mobile devices, it is important that they can read content quickly and easily. At the moment, these pages load in eight seconds, making them the slowest type of content on Facebook. 

However, with the introduction of Instant Articles, readers can take in content as much as ten times faster than standard content.

These articles also include a range of interactive features, enabling publishers to bring stories to life in new ways. These capabilities include high resolution photos, auto-play videos, interactive maps and audio options. 

As well as this, publishers be able to use the Audience Network to monetize unsold inventory, while data and traffic can be tracked through comScore and other monitoring tools. 

Facebook chief product officer Chris Cox said: “Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook.

“Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models.”

Facebook is working alongside nine launch partners for Instant Articles. These are the New York Times, National Geographic, BuzzFeed, NBC, the Atlantic, the Guardian, BBC News, Spiegel and Bild.

The channel is developing Instant Articles with partners over the coming months and will take in feedback from readers in order to refine the experience. 

Tony Danker, international director, Guardian News & Media, commented on the launch, noting that it is “great to see” Facebook testing new ways for great journalism to flourish on handsets.

Mr Danker explained that Instant Articles delivers “recurring benefit” for publishers, adding that companies’ investment into content underpins its success. 


Posted by Jon Aspinell on 29th May 2015

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