Click Fraud Protection

Connecting...

Facebook launches Instant Articles

News | Mobile devices | facebook | Publishers

W1siziisijiwmtcvmdqvmjcvmtivmzuvmjkvmze3l2zhy2vib29rlwxhdw5jagvzlwluc3rhbnqtyxj0awnszxmuanbnil0swyjwiiwidgh1bwiilcixmdawedqwmcmixv0

Facebook has launched new Instant Articles, giving publishers the opportunity to create fast and interactive articles on the network.

As an increasing number of people receive their news on mobile devices, it is important that they can read content quickly and easily. At the moment, these pages load in eight seconds, making them the slowest type of content on Facebook. 

However, with the introduction of Instant Articles, readers can take in content as much as ten times faster than standard content.

These articles also include a range of interactive features, enabling publishers to bring stories to life in new ways. These capabilities include high resolution photos, auto-play videos, interactive maps and audio options. 

As well as this, publishers be able to use the Audience Network to monetize unsold inventory, while data and traffic can be tracked through comScore and other monitoring tools. 

Facebook chief product officer Chris Cox said: “Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook.

“Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models.”

Facebook is working alongside nine launch partners for Instant Articles. These are the New York Times, National Geographic, BuzzFeed, NBC, the Atlantic, the Guardian, BBC News, Spiegel and Bild.

The channel is developing Instant Articles with partners over the coming months and will take in feedback from readers in order to refine the experience. 

Tony Danker, international director, Guardian News & Media, commented on the launch, noting that it is “great to see” Facebook testing new ways for great journalism to flourish on handsets.

Mr Danker explained that Instant Articles delivers “recurring benefit” for publishers, adding that companies’ investment into content underpins its success. 


Posted by Jon Aspinell on 29th May 2015

SHARE

RECENT CONTENT
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Business Analyst

Kingston upon Thames, Surrey

£40,000 - £45,000 per annum

Business Analyst - Kingston Upon Thames Software, Agile, Technical Business Systems Analyst A truly exciting opportun...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Finance Manager

Rugby

£55,000

An established international business that is embarking on significant growth plans, including going public, is looki...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

IT Support Analyst

London

£35,000

A well-established firm within the manufacturing industry is looking for a highly skilled 2nd Line IT Support Enginee...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Lead DevOps / Systems Engineer

Surrey

£75,000

A rapidly growing technology business is seeking to add a very experienced Lead DevOps / Systems Engineer to their te...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmjavmjcvmtyvahixlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

HR Advisor

City of London

£25,000

A rapidly growing IT business based in the City of London is currently recruiting for an HR Advisor to join their Hum...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Finance Manager

Dunstable

£45000

A creative agency are seeking a Senior Accountant or Finance Manager looking to step up into an Financial Controller ...

READ MORE
W1siziisijiwmtcvmdcvmtqvmdkvntyvmtevnjm5l1dvcmsgagfyzgvymi1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

What to look for in the perfect application

There are few things more detrimental to a company than making the wrong hire for a critical role. A recent study by ...

READ STORY

W1siziisijiwmtcvmdcvmtavmtavndmvnduvnju2l1vudgl0bgvkms1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

How can you make your workplace more attractive to top talent?

Businesses are facing a challenge in trying to attract top talent to their workforces in the current economic climate...

READ STORY

W1siziisijiwmtcvmdcvmdqvmdcvntyvndkvmty1l0hpcmluzy1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Skills gap ‘costing UK businesses £2 billion a year’

The skills gap is costing UK businesses more than £2 billion a year in higher salaries, temporary staff and recruitme...

READ STORY

W1siziisijiwmtcvmdyvmjkvmtevmdmvntuvnjk4l1dob29wcy5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
News

UK businesses ‘making bad hires in two-fifths of roles’

UK businesses are failing to hire the right person for two out of every five vacancies, a new report from the Recruit...

READ STORY

W1siziisijiwmtcvmdyvmjkvmdgvmzkvmtgvmtqxl0nvbgxhyi1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

Should you be using social media in your recruitment strategy?

It has evolved into a particularly useful tool for companies looking to attract younger, tech-savvy candidates. Howev...

READ STORY

W1siziisijiwmtcvmdyvmjivmdkvmzmvmtuvodc3l1f1zwvucybtcgvly2gtbwlulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
News

Business responds to Queen’s Speech

This year’s Queen’s Speech follows a tumultuous period in British politics, with Article 50 being triggered and a sna...

READ STORY