Facebook has evolved into one of the most powerful digital marketing platforms in the world and it is becoming even more effective for industry members.
The website is revamping how its news feeds operates by changing its algorithm, prioritising well-liked posts and ensuring that the most popular content is seen by users, which could give advertisers more exposure.
It is hoped that the move will increase browsing times, sustaining people’s attention on the website for longer and making it more likely for individuals to see posts that are important to them.
Facebook has become a key part of marketing plans for companies in the modern era, which is something that recruiters will have to keep in mind when they search talent pools for new staff.
Candidates should have a strong working knowledge of the platform, or businesses could be left with a fight on their hands in order to engage and entertain their customers.
Lars Backstrom at Facebook explained that the algorithm will take into account how frequently someone interacts with a person or page, while the number of a person’s friends interacting with posts would also be factored in.
Following tests, Facebook found that users read 70 per cent of posts, marking a 13 per cent increase on the older algorithm.
In the past, people would read 57 per cent of stories on their news feeds and would not scroll down enough to see the remaining 43 per cent.
“For page owners, this means their most popular organic page posts have a higher chance of being shown to more people, even if they're more than a few hours old.
“The data suggests that this update does a better job of showing people the stories they want to see, even if they missed them the first time,” Mr Backstrom noted.
Posted by Jon Aspinell on 31st March 2015
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