Click Fraud Protection

Connecting...

New Facebook algorithm boosts advertisers

News | Popular content | facebook | Algorithm

W1siziisijiwmtcvmdqvmjcvmtivntcvntyvotgwl2zhy2vib29rlwfkdmvydglzaw5nlmpwzyjdlfsiccisinrodw1iiiwimtawmhg0mdajil1d

Facebook has evolved into one of the most powerful digital marketing platforms in the world and it is becoming even more effective for industry members.

The website is revamping how its news feeds operates by changing its algorithm, prioritising well-liked posts and ensuring that the most popular content is seen by users, which could give advertisers more exposure.

It is hoped that the move will increase browsing times, sustaining people’s attention on the website for longer and making it more likely for individuals to see posts that are important to them.

Facebook has become a key part of marketing plans for companies in the modern era, which is something that recruiters will have to keep in mind when they search talent pools for new staff.

Candidates should have a strong working knowledge of the platform, or businesses could be left with a fight on their hands in order to engage and entertain their customers.

Lars Backstrom at Facebook explained that the algorithm will take into account how frequently someone interacts with a person or page, while the number of a person’s friends interacting with posts would also be factored in.

Following tests, Facebook found that users read 70 per cent of posts, marking a 13 per cent increase on the older algorithm.

In the past, people would read 57 per cent of stories on their news feeds and would not scroll down enough to see the remaining 43 per cent.

“For page owners, this means their most popular organic page posts have a higher chance of being shown to more people, even if they're more than a few hours old.

“The data suggests that this update does a better job of showing people the stories they want to see, even if they missed them the first time,” Mr Backstrom noted.


Posted by Jon Aspinell on 31st March 2015

SHARE

LATEST JOBS
W1siziisijiwmtcvmdqvmjqvmtevmzmvndavnty5l21hcmsxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Head of Client Implementation

City of London, London

Up to £80000 per annum + good benefits

A market leading private equity and fund administration company is seeking a qualified accountant to lead their small...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Desktop Support Analyst (SCCM) - City...

City of London, London

£36000 - £40000 per annum

Desktop Support Analyst / SCCM Engineer - Central London. A large multinational firm based in the heart of London is ...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmzmvndavnty5l21hcmsxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Marketing Performance Analyst- centra...

City of London, London

Up to £60000 per annum

Marketing Performance Analyst - central London - up to £60,000 plus 20% bonus. A multi-billion pound organization, wh...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmzmvndavnty5l21hcmsxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Senior Digital Analyst - central Lond...

City of London, London

Up to £60000 per annum

Senior Digital Analyst - central London - up to £60,000 plus 20% bonus. A multi-billion pound organization, which uti...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmzmvndavnty5l21hcmsxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Customer Insight Manager - central Lo...

City of London, London

Up to £60000 per annum

Customer Insight Manager - central London - up to £60,000 plus 20% bonus. A multi-billion pound organization, which u...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Management Accountant Manager

Rickmansworth

£40,000

A fantastic opportunity has arisen to join a hugely successful business specialising in Financial Services and suppor...

READ MORE
W1siziisijiwmtgvmdqvmtgvmtmvmjmvnduvnza0l1jlbw90zs1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

How can you ensure cohesive communication with a team of remote workers?

Remote working is becoming increasingly adopted by organisations across the globe - whether that takes the form of an...

READ STORY

W1siziisijiwmtgvmdevmjqvmdgvntkvmtavndyyl2ltywdlmtqtbwlulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
Insight

Can HR tech ease workplace conflict?

Workplace conflict is mostly unavoidable - particularly when businesses hire strong-minded talent with big ideas. Ego...

READ STORY

W1siziisijiwmtgvmdevmtyvmdgvntcvmzcvmtk5l1dlbgwxyi1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

What to prioritise in your employee experience

The candidate experience has long been valued by employers looking to attract fresh talent. Now, however, companies a...

READ STORY

W1siziisijiwmtgvmdevmtavmtyvmdavntmvmtyzl0ltywdlntatbwluicgxks5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
Insight

What can HR expect in 2018?

HR departments are set to face many new challenges in 2018, from the technological to the traditional. Among the most...

READ STORY

W1siziisijiwmtcvmtevmjgvmtcvmdevndqvnzivaw1hz2uyni1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

From communication to drive: The importance of soft skills

Soft skills are often difficult to quantify, yet they can become an absolute necessity for your business to reach its...

READ STORY

W1siziisijiwmtcvmtevmdgvmtavntqvmzivotuvaw1hz2uxns1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Only one in three workers say their employers offer training

Just one-third of workers report that their employer offers regular training opportunities, a new poll by the Trades ...

READ STORY