Click Fraud Protection

Connecting...

Gartner: Smartphone sales reach 1 billion units

News | Smartphones | Android | Sales

W1siziisijiwmtcvmdqvmjgvmtevmjevmzgvmzy3l3ntyxj0cghvbmutc2fszxmuanbnil0swyjwiiwidgh1bwiilcixmdawedqwmcmixv0

Global smartphone sales reached one billion units in the the fourth quarter of 2014, a new study has found.

Research from Gartner found that global sales of the devices increased 29.9 per cent from the fourth quarter of 2013 to reach 367.5 units, with Samsung losing the number one spot in the global smartphone market to Apple.

In 2014, sales of smartphones to end users reached 1.2 billion units, marking a rise of 28.4 per cent from 2013 and representing two-thirds of global mobile phone sales.

Anshul Gupta, principal research analyst at Gartner, said: “Samsung's performance in the smartphone market deteriorated further in the fourth quarter of 2014, when it lost nearly 10 percentage points in market share.

“Samsung continues to struggle to control its falling smartphone share, which was at its highest in the third quarter of 2013. This downward trend shows that Samsung's share of profitable premium smartphone users has come under significant pressure.”

Apple recorded its best-ever quarter in the last three months of 2014, which is when it sold 74.8 million units and moved to number one in the global smartphone market.

The first large-screen phones have seen significant demand with sales in China and the US, rising at 56 per cent and 88 per cent respectively.

Apple’s new iPhone 6 and iPhone 6 Plus devices drove strong relationships in the iOS base. The new smartphones provide a larger screen and are a strong alternative to Android.

Lenovo also enjoyed a strong fourth quarter of 2014, with the company moving to the number three spot in the global smartphone market and growing 47.6 per cent year-over-year.

Strong mobile phone sales by Lenovo and Motorola helped the company to rise to the number three position, collecting a 6.6 percent market share and rising 47.6 per cent from last year.

As well as this, popularity in Russia, India, Indonesia and Brazil helped the company grow by 26 per cent in the mobile phone market across the fourth quarter of 2014.

Chinese vendors are improving their sales in China and other foreign markets, boosting their share in the mid to low-end smartphone market.

Roberta Cozza, research director at Gartner, also commented on the plans, noting that Chinese vendors are producing high quality devices with new hardware features that challenge more established businesses in the mobile phone sector.

Chinese vendors improve sales

Chinese vendors are continuing to improve their sales in China and other foreign markets by producing high quality markets.

“Brand building and marketing will be key activities in deciding which Chinese vendors can secure a foothold in mature markets,” Ms Cozza explained.

The availability of smartphones at lower prices led to the market recording double-digit growth in many emerging countries, including India, Russia and Mexico.

This benefitted Android greatly, as its market share grew 2.2 percentage points in 2014 and 32 per cent year-on-year.


Posted by Jon Aspinell on 25th March 2015

SHARE

RECENT CONTENT
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Business Analyst

Kingston upon Thames, Surrey

£40,000 - £45,000 per annum

Business Analyst - Kingston Upon Thames Software, Agile, Technical Business Systems Analyst A truly exciting opportun...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Finance Manager

Rugby

£55,000

An established international business that is embarking on significant growth plans, including going public, is looki...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

IT Support Analyst

London

£35,000

A well-established firm within the manufacturing industry is looking for a highly skilled 2nd Line IT Support Enginee...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Lead DevOps / Systems Engineer

Surrey

£75,000

A rapidly growing technology business is seeking to add a very experienced Lead DevOps / Systems Engineer to their te...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmjavmjcvmtyvahixlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

HR Advisor

City of London

£25,000

A rapidly growing IT business based in the City of London is currently recruiting for an HR Advisor to join their Hum...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Finance Manager

Dunstable

£45000

A creative agency are seeking a Senior Accountant or Finance Manager looking to step up into an Financial Controller ...

READ MORE
W1siziisijiwmtcvmdcvmtqvmdkvntyvmtevnjm5l1dvcmsgagfyzgvymi1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

What to look for in the perfect application

There are few things more detrimental to a company than making the wrong hire for a critical role. A recent study by ...

READ STORY

W1siziisijiwmtcvmdcvmtavmtavndmvnduvnju2l1vudgl0bgvkms1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

How can you make your workplace more attractive to top talent?

Businesses are facing a challenge in trying to attract top talent to their workforces in the current economic climate...

READ STORY

W1siziisijiwmtcvmdcvmdqvmdcvntyvndkvmty1l0hpcmluzy1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Skills gap ‘costing UK businesses £2 billion a year’

The skills gap is costing UK businesses more than £2 billion a year in higher salaries, temporary staff and recruitme...

READ STORY

W1siziisijiwmtcvmdyvmjkvmtevmdmvntuvnjk4l1dob29wcy5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
News

UK businesses ‘making bad hires in two-fifths of roles’

UK businesses are failing to hire the right person for two out of every five vacancies, a new report from the Recruit...

READ STORY

W1siziisijiwmtcvmdyvmjkvmdgvmzkvmtgvmtqxl0nvbgxhyi1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

Should you be using social media in your recruitment strategy?

It has evolved into a particularly useful tool for companies looking to attract younger, tech-savvy candidates. Howev...

READ STORY

W1siziisijiwmtcvmdyvmjivmdkvmzmvmtuvodc3l1f1zwvucybtcgvly2gtbwlulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
News

Business responds to Queen’s Speech

This year’s Queen’s Speech follows a tumultuous period in British politics, with Article 50 being triggered and a sna...

READ STORY