Click Fraud Protection

Connecting...

Gartner: Smartphone sales reach 1 billion units

News | Smartphones | Android | Sales

W1siziisijiwmtcvmdqvmjgvmtevmjevmzgvmzy3l3ntyxj0cghvbmutc2fszxmuanbnil0swyjwiiwidgh1bwiilcixmdawedqwmcmixv0

Global smartphone sales reached one billion units in the the fourth quarter of 2014, a new study has found.

Research from Gartner found that global sales of the devices increased 29.9 per cent from the fourth quarter of 2013 to reach 367.5 units, with Samsung losing the number one spot in the global smartphone market to Apple.

In 2014, sales of smartphones to end users reached 1.2 billion units, marking a rise of 28.4 per cent from 2013 and representing two-thirds of global mobile phone sales.

Anshul Gupta, principal research analyst at Gartner, said: “Samsung's performance in the smartphone market deteriorated further in the fourth quarter of 2014, when it lost nearly 10 percentage points in market share.

“Samsung continues to struggle to control its falling smartphone share, which was at its highest in the third quarter of 2013. This downward trend shows that Samsung's share of profitable premium smartphone users has come under significant pressure.”

Apple recorded its best-ever quarter in the last three months of 2014, which is when it sold 74.8 million units and moved to number one in the global smartphone market.

The first large-screen phones have seen significant demand with sales in China and the US, rising at 56 per cent and 88 per cent respectively.

Apple’s new iPhone 6 and iPhone 6 Plus devices drove strong relationships in the iOS base. The new smartphones provide a larger screen and are a strong alternative to Android.

Lenovo also enjoyed a strong fourth quarter of 2014, with the company moving to the number three spot in the global smartphone market and growing 47.6 per cent year-over-year.

Strong mobile phone sales by Lenovo and Motorola helped the company to rise to the number three position, collecting a 6.6 percent market share and rising 47.6 per cent from last year.

As well as this, popularity in Russia, India, Indonesia and Brazil helped the company grow by 26 per cent in the mobile phone market across the fourth quarter of 2014.

Chinese vendors are improving their sales in China and other foreign markets, boosting their share in the mid to low-end smartphone market.

Roberta Cozza, research director at Gartner, also commented on the plans, noting that Chinese vendors are producing high quality devices with new hardware features that challenge more established businesses in the mobile phone sector.

Chinese vendors improve sales

Chinese vendors are continuing to improve their sales in China and other foreign markets by producing high quality markets.

“Brand building and marketing will be key activities in deciding which Chinese vendors can secure a foothold in mature markets,” Ms Cozza explained.

The availability of smartphones at lower prices led to the market recording double-digit growth in many emerging countries, including India, Russia and Mexico.

This benefitted Android greatly, as its market share grew 2.2 percentage points in 2014 and 32 per cent year-on-year.


Posted by Jon Aspinell on 25th March 2015

SHARE

RECENT CONTENT
W1siziisijiwmtcvmdqvmjqvmtevmzmvndavnty5l21hcmsxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Marketing Executive

Wokingham

£27,000

A Marketing Executive is required by a very successful Wokingham based enterprise that has been established for over ...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Graduate Networking Engineer

Bristol

£30,000

The Ashdown Group have been engaged by a hugely successful global IT business, seeking to recruit a bright and talent...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Application Team Lead

London

N/A

The Ashdown Group has been engaged by a finance sector specialist to assist in their search for a Development Manager...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Senior Systems Administrator

Redhill

£70,000

Windows Systems Administrator - Redhill, Surrey. A small IT Managed Services provider is looking for an accomplished ...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

VMware Specialist

London

£70,000

A global Hedge Fund based in the heart of London is looking for an articulate Desktop Architect/VMware Specialist to ...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Desktop Architect

London

£60,000

A global Hedge Fund based in the heart of London is looking for an articulate Desktop Architect/Support Analyst to jo...

READ MORE
W1siziisijiwmtcvmdkvmtgvmtyvmdgvndqvmjg5l0v4zwn1dgl2ztmtbwlulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
Insight

Is faster better?

‘Hire slow, fire fast’ - it’s an old business adage that continues to hold traction today. But in today’s hiring envi...

READ STORY

W1siziisijiwmtcvmdkvmtqvmdgvndkvmdmvntiwl0xpz2h0cy1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Unemployment falls to 4.3 per cent

Unemployment in the UK fell to 4.3 per cent between February to April 2017 and May to July 2017, the lowest since 197...

READ STORY

W1siziisijiwmtcvmdkvmtivmdcvntgvmjuvntkyl01hcmtldgluzy1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

Keeping candidates engaged during the recruitment process

The relationship between a hiring team and a candidate can be a highly fruitful one, if it has been cultivated proper...

READ STORY

W1siziisijiwmtcvmdgvmzevmdgvmtivmtgvnjmyl21pbmr0agvnyxatbwlulnbuzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
News

UK companies to publish pay ratios between CEOs and workers

Companies publicly listed in the UK are going to be expected to make public how much their chief executives are paid,...

READ STORY

W1siziisijiwmtcvmdgvmzevmdgvmdkvmjgvmzkxl2hpcmluzy1taw4gkdeplnbuzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
Advice

Are internal candidates a safer bet than external candidates?

When you need to recruit for a vacancy in your firm, you’re faced with two choices: hiring externally or promoting in...

READ STORY

W1siziisijiwmtcvmdgvmjkvmdkvmtivndevnzgzl1nob2vzlw1pbi5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
Insight

Does it pay to recruit with diversity in mind?

Is diversity a significant aspect of your recruitment strategy? If not, you may be hindering your company’s future pr...

READ STORY