Click Fraud Protection

Connecting...

Gartner: Smartphone sales reach 1 billion units

News | Smartphones | Android | Sales

W1siziisijiwmtcvmdqvmjgvmtevmjevmzgvmzy3l3ntyxj0cghvbmutc2fszxmuanbnil0swyjwiiwidgh1bwiilcixmdawedqwmcmixv0

Global smartphone sales reached one billion units in the the fourth quarter of 2014, a new study has found.

Research from Gartner found that global sales of the devices increased 29.9 per cent from the fourth quarter of 2013 to reach 367.5 units, with Samsung losing the number one spot in the global smartphone market to Apple.

In 2014, sales of smartphones to end users reached 1.2 billion units, marking a rise of 28.4 per cent from 2013 and representing two-thirds of global mobile phone sales.

Anshul Gupta, principal research analyst at Gartner, said: “Samsung's performance in the smartphone market deteriorated further in the fourth quarter of 2014, when it lost nearly 10 percentage points in market share.

“Samsung continues to struggle to control its falling smartphone share, which was at its highest in the third quarter of 2013. This downward trend shows that Samsung's share of profitable premium smartphone users has come under significant pressure.”

Apple recorded its best-ever quarter in the last three months of 2014, which is when it sold 74.8 million units and moved to number one in the global smartphone market.

The first large-screen phones have seen significant demand with sales in China and the US, rising at 56 per cent and 88 per cent respectively.

Apple’s new iPhone 6 and iPhone 6 Plus devices drove strong relationships in the iOS base. The new smartphones provide a larger screen and are a strong alternative to Android.

Lenovo also enjoyed a strong fourth quarter of 2014, with the company moving to the number three spot in the global smartphone market and growing 47.6 per cent year-over-year.

Strong mobile phone sales by Lenovo and Motorola helped the company to rise to the number three position, collecting a 6.6 percent market share and rising 47.6 per cent from last year.

As well as this, popularity in Russia, India, Indonesia and Brazil helped the company grow by 26 per cent in the mobile phone market across the fourth quarter of 2014.

Chinese vendors are improving their sales in China and other foreign markets, boosting their share in the mid to low-end smartphone market.

Roberta Cozza, research director at Gartner, also commented on the plans, noting that Chinese vendors are producing high quality devices with new hardware features that challenge more established businesses in the mobile phone sector.

Chinese vendors improve sales

Chinese vendors are continuing to improve their sales in China and other foreign markets by producing high quality markets.

“Brand building and marketing will be key activities in deciding which Chinese vendors can secure a foothold in mature markets,” Ms Cozza explained.

The availability of smartphones at lower prices led to the market recording double-digit growth in many emerging countries, including India, Russia and Mexico.

This benefitted Android greatly, as its market share grew 2.2 percentage points in 2014 and 32 per cent year-on-year.


Posted by Jon Aspinell on 25th March 2015

SHARE

LATEST JOBS
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Technical Writer - London - £60,000

London, England

£45000 - £60000 per annum

Technical Writer - Central London. An exciting, fast growing technology business based in Central London is looking f...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Technical Author - London - £60,000

London, England

£45000 - £60000 per annum

Technical Author - Central London. An exciting, fast growing technology business based in Central London is looking f...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

IT Support Analyst (2nd line)

City of London, London

£32,000

This is for a small, highly successful, friendly and growing software house that develop an application used by many ...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

IT Systems Support Engineer

Guildford, Surrey

£28,000

This is an excellent opportunity for a customer focused IT Support Engineer to take a newly created position within a...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Application Support Analyst

Surrey, England

Up to £40000 per annum

Application Support Analyst - £40k - Surrey A dynamic and fast-growing professional services firm are offering the ch...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmzmvndavnty5l21hcmsxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

CRM Associate

City of London, London

£35,000

CRM Associate - central London - Up to £35,000 plus 10% bonus, amazing benefits , future career progression and be ba...

READ MORE
W1siziisijiwmtgvmdqvmtgvmtmvmjmvnduvnza0l1jlbw90zs1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

How can you ensure cohesive communication with a team of remote workers?

Remote working is becoming increasingly adopted by organisations across the globe - whether that takes the form of an...

READ STORY

W1siziisijiwmtgvmdevmjqvmdgvntkvmtavndyyl2ltywdlmtqtbwlulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
Insight

Can HR tech ease workplace conflict?

Workplace conflict is mostly unavoidable - particularly when businesses hire strong-minded talent with big ideas. Ego...

READ STORY

W1siziisijiwmtgvmdevmtyvmdgvntcvmzcvmtk5l1dlbgwxyi1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

What to prioritise in your employee experience

The candidate experience has long been valued by employers looking to attract fresh talent. Now, however, companies a...

READ STORY

W1siziisijiwmtcvmtevmjgvmtcvmdevndqvnzivaw1hz2uyni1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

From communication to drive: The importance of soft skills

Soft skills are often difficult to quantify, yet they can become an absolute necessity for your business to reach its...

READ STORY

W1siziisijiwmtcvmtevmdgvmtavntqvmzivotuvaw1hz2uxns1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Only one in three workers say their employers offer training

Just one-third of workers report that their employer offers regular training opportunities, a new poll by the Trades ...

READ STORY

W1siziisijiwmtcvmtevmdgvmtavmzivntuvndgzl0ryaw5rlw1pbi5qcgcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
Advice

How can you encourage an inclusive work environment?

Inclusivity in the workplace is an ideal most astute businesses strive for. Making employees feel comfortable and val...

READ STORY