Click Fraud Protection

Connecting...

Facebook launches new product ads for companies

News | marketing | facebook | linkedin

W1siziisijiwmtcvmdqvmjgvmtmvndmvntqvny9mywnlym9vay1syxvuy2hlcy1uzxctchjvzhvjdc1hzhmuanbnil0swyjwiiwidgh1bwiilcixmdawedqwmcmixv0

Facebook has introduced a new feature for businesses that will allow them to highlight their full range of products for consumers.

These new ads will provide companies a number of ways to showcase products or services on the social media platform. This will guarantee that brand messaging will be viewed across the full range of devices used by customers.

Features included in the service help companies promote products on the network, as marketers are able to upload their full catalogue to the site, or devise campaigns that prioritise particular items geared at certain audiences. 

As well as this, there will be an option for Facebook to instantly provide the most relevant products to users on Facebook. It is possible for marketers to showcase products in single or multi-product ad units. Ads can also be tailored to suit particular phases of the customer journey.

Due to this, advertisers were able to easily engage users who have previously visited their website or app through the Custom Audiences feature, or focus on individuals depending on their interest or location.

In a recent blog post, Facebook explained: “Advertisers can curate ads as they see fit. For instance, they can highlight products that were viewed on their website/mobile app or showcase best selling products. Or they can create a multi-product ad that highlights the different benefits of a single product.”

Facebook remains one of the strongest social media platforms in the world and has remained effective despite the arrival of rivals such as Google+, Twitter and LinkedIn. 

Companies need to put a lot of thought into where their cash will go on their marketing, as a network that could work brilliantly for one company could be ineffective for another.


Posted by Jon Aspinell on 19th February 2015

SHARE

RECENT CONTENT
W1siziisijiwmtcvmdqvmjqvmtevmzmvndavnty5l21hcmsxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Head of Search (SEO, PPC and CRO) - M...

Middlesbrough, North Yorkshire

£55000 - £75000 per annum

Head of Search (SEO, PPC and CRO) - Middlesbrough, North Yorkshire - up to £75,000 + bonus and benefits A very well-e...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

IT Support Analyst

Virginia Water

£25,000

An established software house specialising in online platforms and back office systems, is enjoying continued growth ...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

GDPR Consultant

Cheltenham

£70,000

A successful IT Consulting business, with offices in Cheltenham, is looking to take on additional, experienced Govern...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

GDPR Consultant

Stirling

£70,000

A successful IT Consulting business, with offices in Stirling, is looking to take on additional, experienced Governan...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

GDPR Consultant

Newcastle upon Tyne

£70,000

A successful IT Consulting business, with offices in Newcastle, is looking to take on additional, experienced Governa...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmzmvndavnty5l21hcmsxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

MarComms Officer- N. London/ Herts - ...

Enfield, Middlesex

Up to £30000 per annum

Marketing Communications Executive - N. London-Hertfordshire border - up to £30,000 An internationally successful and...

READ MORE
W1siziisijiwmtgvmdevmjqvmdgvntkvmtavndyyl2ltywdlmtqtbwlulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
Insight

Can HR tech ease workplace conflict?

Workplace conflict is mostly unavoidable - particularly when businesses hire strong-minded talent with big ideas. Ego...

READ STORY

W1siziisijiwmtgvmdevmtyvmdgvntcvmzcvmtk5l1dlbgwxyi1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

What to prioritise in your employee experience

The candidate experience has long been valued by employers looking to attract fresh talent. Now, however, companies a...

READ STORY

W1siziisijiwmtgvmdevmtavmtyvmdavntmvmtyzl0ltywdlntatbwluicgxks5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
Insight

What can HR expect in 2018?

HR departments are set to face many new challenges in 2018, from the technological to the traditional. Among the most...

READ STORY

W1siziisijiwmtcvmtevmjgvmtcvmdevndqvnzivaw1hz2uyni1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

From communication to drive: The importance of soft skills

Soft skills are often difficult to quantify, yet they can become an absolute necessity for your business to reach its...

READ STORY

W1siziisijiwmtcvmtevmdgvmtavntqvmzivotuvaw1hz2uxns1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Only one in three workers say their employers offer training

Just one-third of workers report that their employer offers regular training opportunities, a new poll by the Trades ...

READ STORY

W1siziisijiwmtcvmtevmdgvmtavmzivntuvndgzl0ryaw5rlw1pbi5qcgcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
Advice

How can you encourage an inclusive work environment?

Inclusivity in the workplace is an ideal most astute businesses strive for. Making employees feel comfortable and val...

READ STORY