Facebook has introduced a new feature for businesses that will allow them to highlight their full range of products for consumers.
These new ads will provide companies a number of ways to showcase products or services on the social media platform. This will guarantee that brand messaging will be viewed across the full range of devices used by customers.
Features included in the service help companies promote products on the network, as marketers are able to upload their full catalogue to the site, or devise campaigns that prioritise particular items geared at certain audiences.
As well as this, there will be an option for Facebook to instantly provide the most relevant products to users on Facebook. It is possible for marketers to showcase products in single or multi-product ad units. Ads can also be tailored to suit particular phases of the customer journey.
Due to this, advertisers were able to easily engage users who have previously visited their website or app through the Custom Audiences feature, or focus on individuals depending on their interest or location.
In a recent blog post, Facebook explained: “Advertisers can curate ads as they see fit. For instance, they can highlight products that were viewed on their website/mobile app or showcase best selling products. Or they can create a multi-product ad that highlights the different benefits of a single product.”
Facebook remains one of the strongest social media platforms in the world and has remained effective despite the arrival of rivals such as Google+, Twitter and LinkedIn.
Companies need to put a lot of thought into where their cash will go on their marketing, as a network that could work brilliantly for one company could be ineffective for another.
Posted by Jon Aspinell on 19th February 2015
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