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Social messaging market to undergo changes next year

News | Social Messaging | OTT | Mobile First

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The social messaging market is expected to go through significant changes next year, with organisations challenging the status quo of of mobile social networking.

Ovum's latest Social Messaging 2014 Trends to Watch report found that services such as line and WhatsApp are altering how consumers interact with social media, including messaging, voice, games and utilities.

As a result, there has been a widening of the possible types of services that people can access on mobile.

Ovum has forecast that, in 2014, messaging will evolve beyond text, social messaging will begin to generate revenues and there will be a fundamental shift in social networking services.

It explained that the shift has been driven primarily by mobile-first services, with a higher number of consumers accessing social services via their mobile devices.

Ovum believes the mobile internet used on a variety of mobile devices is now growing popular in both developed and emerging markets, with the group expecting it to form the basis of the internet in the future.

Neha Dharia, analyst of consumer telecoms and author of the report, said: "There is an increasing shift to mobile devices on either side of the development process and there is no doubt that mobile-first services make fuller use of the advantages of mobile than services that are ported from the PC to mobile.

"The rise of this new breed of mobile-focused, messaging-centric OTT players will be the driving force behind the changes in social networking and media services. By 2014 users will no longer need to access services only through a social network."

The representative went on to say that technology will be connected by numerous channels to social networks, social media and other consumer services.

"What was once a horizontal service platform will have evolved into the glue holding several consumer services together," the representative noted.

Thanks to the emergence of this technology, people will now have a number of ways to communicate, rather than relying on traditional messaging.


Posted by Jon Aspinell on 2nd December 2013

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