Connecting...

EU: 30% of enterprises use social media

Insight | Social media | European union | New study

W1siziisijiwmtcvmduvmdmvmtmvmtmvmdevmzexlzmwlxblcmnlbnqtb2ytzw50zxjwcmlzzxmtdxnllxnvy2lhbc1tzwrpys5qcgcixsxbinailcj0ahvtyiisijewmdb4ndawiyjdxq

Some 30 per cent of enterprises across the European Union (EU) use social media, a new study has found.

Eurostat discovered that, despite the popularity of the technology, just eight per cent had formal policies in place for such tools, indicating that more needs to be done when it comes to security.

It also found wide variation throughout the continent, as Malta firms were found to be most likely to embrace social media (55 per cent), compared to 15 per cent in Latvia and 42 per cent in the UK, with 15 per cent formalising such actions.

However, Britain's use of Twitter was the second highest in the EU, as it was adopted by 23 per cent of businesses and only Dutch businesses recorded a more successful figure.

In other areas, the microblogging site was nowhere near as popular, indicating that more people need to be educated about its marketing advantages.

In Finland, 94 per cent of firms with ten or more personnel had an account on a social network in comparison to 42 per cent in Romania, illustrating that EU leaders still have work to accomplish when it comes to balancing economies in the continent.

Eurostat also found that nearly three-quarters of companies employing a least ten people across the countries had a website, marking a rise of six percentage points since 2010.

In a statement, Eurostat said: "For more than a decade there has been a shift in the content of enterprise websites from static web pages towards web applications, which include functionalities such as online ordering and links to social media. 

"In particular, the use of social media enables enterprises to improve their image and internet presence."

As more countries embrace Twitter and other social media platforms, new marketing opportunities will be available for businesses, allowing them to reach out to a higher number of individuals throughout different countries.


Posted by Jon Aspinell on 23rd December 2013

SHARE

RECENT CONTENT
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Software Developer (C#.Net)

South West London

£70,000

A market leading software company boasting some of the world's leading technology companies as customers is looking t...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Lead Systems Engineer

Woking

£85,000

A leading international business with a key office near Woking is seeking to add a very experienced Lead Systems Engi...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Senior Support Engineer

Twickenham

£30,000

A well-established IT company in the Twickenham area, whose core business is IT network infrastructure and desktop su...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmjavmjcvmtyvahixlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Payroll / HR Administrator

London

N/A

The Ashdown Group has been approached by a prestigious London attraction to assist them in their search for a Payroll...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Senior IT Systems Engineer

Surrey

£50,000

My client is a well-established Microsoft Gold Partner going through continued growth and expansion. This is an excel...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Purchase Ledger Clerk

West Drayton

£23,000

An urgent requirement has arisen within a well-established logistics company for a technically adept Purchase Ledger ...

READ MORE
W1siziisijiwmtcvmdcvmtqvmdkvntyvmtevnjm5l1dvcmsgagfyzgvymi1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

What to look for in the perfect application

There are few things more detrimental to a company than making the wrong hire for a critical role. A recent study by ...

READ STORY

W1siziisijiwmtcvmdcvmtavmtavndmvnduvnju2l1vudgl0bgvkms1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

How can you make your workplace more attractive to top talent?

Businesses are facing a challenge in trying to attract top talent to their workforces in the current economic climate...

READ STORY

W1siziisijiwmtcvmdcvmdqvmdcvntyvndkvmty1l0hpcmluzy1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Skills gap ‘costing UK businesses £2 billion a year’

The skills gap is costing UK businesses more than £2 billion a year in higher salaries, temporary staff and recruitme...

READ STORY

W1siziisijiwmtcvmdyvmjkvmtevmdmvntuvnjk4l1dob29wcy5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
News

UK businesses ‘making bad hires in two-fifths of roles’

UK businesses are failing to hire the right person for two out of every five vacancies, a new report from the Recruit...

READ STORY

W1siziisijiwmtcvmdyvmjkvmdgvmzkvmtgvmtqxl0nvbgxhyi1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

Should you be using social media in your recruitment strategy?

It has evolved into a particularly useful tool for companies looking to attract younger, tech-savvy candidates. Howev...

READ STORY

W1siziisijiwmtcvmdyvmjivmdkvmzmvmtuvodc3l1f1zwvucybtcgvly2gtbwlulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
News

Business responds to Queen’s Speech

This year’s Queen’s Speech follows a tumultuous period in British politics, with Article 50 being triggered and a sna...

READ STORY