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EU: 30% of enterprises use social media

Insight | Social media | European union | New study

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Some 30 per cent of enterprises across the European Union (EU) use social media, a new study has found.

Eurostat discovered that, despite the popularity of the technology, just eight per cent had formal policies in place for such tools, indicating that more needs to be done when it comes to security.

It also found wide variation throughout the continent, as Malta firms were found to be most likely to embrace social media (55 per cent), compared to 15 per cent in Latvia and 42 per cent in the UK, with 15 per cent formalising such actions.

However, Britain's use of Twitter was the second highest in the EU, as it was adopted by 23 per cent of businesses and only Dutch businesses recorded a more successful figure.

In other areas, the microblogging site was nowhere near as popular, indicating that more people need to be educated about its marketing advantages.

In Finland, 94 per cent of firms with ten or more personnel had an account on a social network in comparison to 42 per cent in Romania, illustrating that EU leaders still have work to accomplish when it comes to balancing economies in the continent.

Eurostat also found that nearly three-quarters of companies employing a least ten people across the countries had a website, marking a rise of six percentage points since 2010.

In a statement, Eurostat said: "For more than a decade there has been a shift in the content of enterprise websites from static web pages towards web applications, which include functionalities such as online ordering and links to social media. 

"In particular, the use of social media enables enterprises to improve their image and internet presence."

As more countries embrace Twitter and other social media platforms, new marketing opportunities will be available for businesses, allowing them to reach out to a higher number of individuals throughout different countries.


Posted by Jon Aspinell on 23rd December 2013

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