Some 30 per cent of enterprises across the European Union (EU) use social media, a new study has found.
Eurostat discovered that, despite the popularity of the technology, just eight per cent had formal policies in place for such tools, indicating that more needs to be done when it comes to security.
It also found wide variation throughout the continent, as Malta firms were found to be most likely to embrace social media (55 per cent), compared to 15 per cent in Latvia and 42 per cent in the UK, with 15 per cent formalising such actions.
However, Britain's use of Twitter was the second highest in the EU, as it was adopted by 23 per cent of businesses and only Dutch businesses recorded a more successful figure.
In other areas, the microblogging site was nowhere near as popular, indicating that more people need to be educated about its marketing advantages.
In Finland, 94 per cent of firms with ten or more personnel had an account on a social network in comparison to 42 per cent in Romania, illustrating that EU leaders still have work to accomplish when it comes to balancing economies in the continent.
Eurostat also found that nearly three-quarters of companies employing a least ten people across the countries had a website, marking a rise of six percentage points since 2010.
In a statement, Eurostat said: "For more than a decade there has been a shift in the content of enterprise websites from static web pages towards web applications, which include functionalities such as online ordering and links to social media.
"In particular, the use of social media enables enterprises to improve their image and internet presence."
As more countries embrace Twitter and other social media platforms, new marketing opportunities will be available for businesses, allowing them to reach out to a higher number of individuals throughout different countries.
Posted by Jon Aspinell on 23rd December 2013
Office Assistant - 1 year FTC
This fun, vibrant sports media office is looking for an Office Assistant to cover a year long maternity leave for the...
Client Accountant (Fund Accountant)
City of London, London
£45000 - £50000 per annum + benefits inc. bonus
A market leading private equity and real estate fund accounting firm is seeking a qualified accountant (ACA/ACCA) wit...
City of London, London
£25000 - £36000 per annum + benefits inc. bonus
**To be suitable for this role you MUST be working in a client facing role within a Accountancy Practice or within fi...
Part Time In-house Recruiter
£35,000 pro rata
The Ashdown Group have been engaged by an extremely successful organisation to bring in-house a talented and driven r...
Manager - Fund Accounting (Client Ser...
Up to £75000 per annum + excellent bens inc. bonus
A market leading financial services company based in central London is seeking a Client Service Manager to join its g...
Marketing Manager -
Up to £48000 per annum
A Marketing Manager is required by a very successful Wokingham (Berkshire) based enterprise that has been established...
How can you ensure cohesive communication with a team of remote workers?
Remote working is becoming increasingly adopted by organisations across the globe - whether that takes the form of an...
Can HR tech ease workplace conflict?
Workplace conflict is mostly unavoidable - particularly when businesses hire strong-minded talent with big ideas. Ego...
What to prioritise in your employee experience
The candidate experience has long been valued by employers looking to attract fresh talent. Now, however, companies a...
What can HR expect in 2018?
HR departments are set to face many new challenges in 2018, from the technological to the traditional. Among the most...
From communication to drive: The importance of soft skills
Soft skills are often difficult to quantify, yet they can become an absolute necessity for your business to reach its...
Only one in three workers say their employers offer training
Just one-third of workers report that their employer offers regular training opportunities, a new poll by the Trades ...