Click Fraud Protection

Connecting...

CIPD: Senior leaders should embrace social media

News | Social media | Employers | Businesses | Age

W1siziisijiwmtcvmduvmdqvmtavmdyvmzivndg1l3nlbmlvci1szwfkzxjzlxnob3vszc1lbwjyywnllxnvy2lhbc1tzwrpys5qcgcixsxbinailcj0ahvtyiisijewmdb4ndawiyjdxq

Employers need to recognise how social media is driving businesses into an age of "mass collaboration".

This is the message from the Chartered Institute of Personnel and Development (CIPD), which has looked into the fields of social media and employee voice.

It has released a study from Silverman Research which underlines how social media is giving employers new ways of engaging staff and shaping the future direction of their organisations.

The CIPD believes that the technology is giving workers an open channel from which they can feed their views upwards, while also providing greater collaboration between workers at all levels, which can lead to better ideas and innovation.

As well as this, the organisation highlighted how social media interactions give organisations access to a unique mix of qualitative and quantitative data. This can help to boost employee and customer insight.

The research has suggested that the biggest barrier preventing employers from embracing social media is the inaction and resistance to change among leaders.

It discovered that many often do not understand how the technology works, or the power of the data it can generate, with some respondents believing that too much thought is given to the concerns associated with a more open approach.

Jonny Gifford, research adviser at the CIPD, said: "For organisations to thrive, employees must be given the opportunity to discuss how their organisations can innovate and feed their views upwards, as well as having the freedom to blow the whistle about genuine issues at work.

"Social media won’t always be the most appropriate channel for discussing issues, but employers must wake up to the fact that they can’t ignore it."

Mr Gifford went on to say that employee voice expressed through social media is influential because it is more likely to be heard, especially when compared to surveys.


Posted by Jon Aspinell on 26th March 2013

SHARE

LATEST JOBS
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Java Developer / AIS CLoud Developer ...

Swansea, Wales

Negotiable

A large and established organisation is looking for a Java Developer / AIS Cloud Developer to be based in the Swansea...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavntavmdavnde5l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznemd2tkrzdk1qttjmmjfoy21zeuxtlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Administrator - Snodland, Kent - £25,000

Snodland, Kent

Up to £25000 per annum

Administrator/ Customer Service - Snodland, Kent. A well-established, global manufacturing firm based in Snodland is ...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmjavmjcvmtyvahixlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

HR Manager

Enfield, Middlesex

Up to £55000 per annum + £2,000 completion bonus

HR Manager - Enfield - 12 Month FTC An exciting opening has become available for an HR Manager to join a global multi...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

IT Support & Project Analyst - Middle...

Northolt, Middlesex

£22000 - £24000 per annum

IT Support Analyst/ Junior IT Support & Project Management / 1st and 2nd line IT Support / Infrastructure Support / J...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Accountant (Insurance)

City of London, London

£40000 - £55000 per annum + benefits

A global commercial insurance company is seeking an Accountant to join their London Business Interruption Finance tea...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Project Delivery Engineer - Hemel Hem...

London, England

£40000 - £50000 per annum

Project Delivery Engineer (3rd Line, Projects, Clients, Deployment, Installation, Microsoft, ITIL, PRINCE2, MCP, MCTS...

READ MORE
W1siziisijiwmtgvmdqvmtgvmtmvmjmvnduvnza0l1jlbw90zs1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

How can you ensure cohesive communication with a team of remote workers?

Remote working is becoming increasingly adopted by organisations across the globe - whether that takes the form of an...

READ STORY

W1siziisijiwmtgvmdevmjqvmdgvntkvmtavndyyl2ltywdlmtqtbwlulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
Insight

Can HR tech ease workplace conflict?

Workplace conflict is mostly unavoidable - particularly when businesses hire strong-minded talent with big ideas. Ego...

READ STORY

W1siziisijiwmtgvmdevmtyvmdgvntcvmzcvmtk5l1dlbgwxyi1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

What to prioritise in your employee experience

The candidate experience has long been valued by employers looking to attract fresh talent. Now, however, companies a...

READ STORY

W1siziisijiwmtgvmdevmtavmtyvmdavntmvmtyzl0ltywdlntatbwluicgxks5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
Insight

What can HR expect in 2018?

HR departments are set to face many new challenges in 2018, from the technological to the traditional. Among the most...

READ STORY

W1siziisijiwmtcvmtevmjgvmtcvmdevndqvnzivaw1hz2uyni1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

From communication to drive: The importance of soft skills

Soft skills are often difficult to quantify, yet they can become an absolute necessity for your business to reach its...

READ STORY

W1siziisijiwmtcvmtevmdgvmtavntqvmzivotuvaw1hz2uxns1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Only one in three workers say their employers offer training

Just one-third of workers report that their employer offers regular training opportunities, a new poll by the Trades ...

READ STORY