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IoD: faster broadband will bring more jobs and productivity

News | Faster broadband services | Productivity | Companies

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Faster broadband services would help to bring more jobs and boost productivity at a number of companies, it has been suggested.

According to a poll of members from the Institute of Directors (IoD), faster connections would improve the productivity of 83 per cent of businesses, while 13 per cent would be encouraged to hire new staff.

As well as this, just 25 per cent of business leaders remain satisfied with the speed of their mobile connections, while 45 per cent are dissatisfied.

It was also found that just 34 per cent of respondents in rural areas were satisfied with the speed of their fixed-line downloads, with this rising to 45 per cent for those who are dissatisfied.

Furthermore, just 12 per cent of rural business leaders were happy with their mobile internet speeds, whereas 60 per cent were discontent.

When it comes to reliability, 21 per cent of IoD members in rural areas were pleased with the reliability of their mobile internet service, while 46 per cent were dissatisfied.

The study also looked at people's opinion of Openreach, finding that 32 per cent of respondents who dealt with the network were satisfied with the service, while the dissatisfaction rate stood at 42 per cent.

Corin Taylor, senior economic adviser to the Institute of Directors, said: "Fast, reliable internet connections are essential to a modern business – but far too often our existing infrastructure falls short.  Increasing internet speeds would encourage many employers to invest in expanding their businesses and taking on more staff, giving the economy a welcome boost.

"The digital age is about flexibility and efficiency, but rural businesses in particular are missing out on those advantages because the landline and mobile networks simply aren’t up to scratch in large parts of the countryside."


Posted by Jon Aspinell on 18th February 2013

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