Click Fraud Protection

Connecting...

DMA launches data protection toolkit for EU data changes

News | DMA | Toolkit | data

W1siziisijiwmtcvmduvmdkvmtavmzuvntgvnjczl2rtys1syxvuy2hlcy1kyxrhlxbyb3rly3rpb24tdg9vbgtpdc1mb3itzxutzgf0ys1jagfuz2vzlmpwzyjdlfsiccisinrodw1iiiwimtawmhg0mdajil1d

The Direct Marketing Association (DMA) has launched a new toolkit to help businesses speak out against new European Union (EU) data reforms.

It is believed that the regulatory changes could have an adverse effect on industry growth and innovation, with DMA executive director Chris Combemale telling delegates that the industry is now in a "crucial window of opportunity" to oppose the regulation.

In an effort to help organisations, the DMA has introduced its own data protection toolkit, which is the marketing sector's first detailed guide into how laws could affect the industry.

This campaign has been led in an effort to lobby EU lawmakers to deliver a balanced regulation to protect people's data privacy rights.

Speaking at the DMA's Data Protection 2013 Conference, DMA executive director Chris Combemale explained: "Recent DMA research showed that the majority of the industry's senior executives are either unaware or lack understanding of one of the biggest long-term threats to their businesses.

"In response to this we've launched a toolkit to get to grips with potential changes to data legislation, how this could impact how we do business and how to respond to the threat."

He went on to say that all senior executives should take the time to log on, read up and write to their MEPs, as it will be the best 20 minutes they will invest this year.

Information commissioner Christopher Graham also urged for more involvement from the industry.

"In response to this we've launched a toolkit to get to grips with potential changes to data legislation, how this could impact how we do business and how to respond to the threat.

"It must also remember that this is the crucial turning point in a long game; while there is a lot more work to do on the Regulation, the industry must engage further with legislators now," Mr Graham stated.


Posted by Jon Aspinell on 11th February 2013

SHARE

RECENT CONTENT
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Business Analyst

Kingston upon Thames, Surrey

£40,000 - £45,000 per annum

Business Analyst - Kingston Upon Thames Software, Agile, Technical Business Systems Analyst A truly exciting opportun...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Finance Manager

Rugby

£55,000

An established international business that is embarking on significant growth plans, including going public, is looki...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

IT Support Analyst

London

£35,000

A well-established firm within the manufacturing industry is looking for a highly skilled 2nd Line IT Support Enginee...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndcvntgvmjy1l1cxc2laaulzswpjd01uy3znrff2twprdk1urxznelv2turrdk5etxhmm2rwy21vdwfulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Lead DevOps / Systems Engineer

Surrey

£75,000

A rapidly growing technology business is seeking to add a very experienced Lead DevOps / Systems Engineer to their te...

READ MORE
W1siziisijiwmtcvmdqvmjqvmtevmjavmjcvmtyvahixlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

HR Advisor

City of London

£25,000

A rapidly growing IT business based in the City of London is currently recruiting for an HR Advisor to join their Hum...

READ MORE
W1siziisijiwmtcvmdcvmtavmtavndkvmduvmta4l1cxc2laaulzswpjd01uy3znrfv2twpzdk1urxznakl2turndk9euxpmmezqwxkxdgfxlmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mfx1mdazyyjdxq
VACANCY

Finance Manager

Dunstable

£45000

A creative agency are seeking a Senior Accountant or Finance Manager looking to step up into an Financial Controller ...

READ MORE
W1siziisijiwmtcvmdcvmtqvmdkvntyvmtevnjm5l1dvcmsgagfyzgvymi1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

What to look for in the perfect application

There are few things more detrimental to a company than making the wrong hire for a critical role. A recent study by ...

READ STORY

W1siziisijiwmtcvmdcvmtavmtavndmvnduvnju2l1vudgl0bgvkms1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Advice

How can you make your workplace more attractive to top talent?

Businesses are facing a challenge in trying to attract top talent to their workforces in the current economic climate...

READ STORY

W1siziisijiwmtcvmdcvmdqvmdcvntyvndkvmty1l0hpcmluzy1taw4ucg5nil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
News

Skills gap ‘costing UK businesses £2 billion a year’

The skills gap is costing UK businesses more than £2 billion a year in higher salaries, temporary staff and recruitme...

READ STORY

W1siziisijiwmtcvmdyvmjkvmtevmdmvntuvnjk4l1dob29wcy5wbmcixsxbinailcj0ahvtyiisijmznxgxnzajbmuixv0
News

UK businesses ‘making bad hires in two-fifths of roles’

UK businesses are failing to hire the right person for two out of every five vacancies, a new report from the Recruit...

READ STORY

W1siziisijiwmtcvmdyvmjkvmdgvmzkvmtgvmtqxl0nvbgxhyi1taw4uanbnil0swyjwiiwidgh1bwiilcizmzv4mtcwi25lil1d
Insight

Should you be using social media in your recruitment strategy?

It has evolved into a particularly useful tool for companies looking to attract younger, tech-savvy candidates. Howev...

READ STORY

W1siziisijiwmtcvmdyvmjivmdkvmzmvmtuvodc3l1f1zwvucybtcgvly2gtbwlulmpwzyjdlfsiccisinrodw1iiiwimzm1ede3mcnuzsjdxq
News

Business responds to Queen’s Speech

This year’s Queen’s Speech follows a tumultuous period in British politics, with Article 50 being triggered and a sna...

READ STORY