The Direct Marketing Association (DMA) has launched a new toolkit to help businesses speak out against new European Union (EU) data reforms.
It is believed that the regulatory changes could have an adverse effect on industry growth and innovation, with DMA executive director Chris Combemale telling delegates that the industry is now in a "crucial window of opportunity" to oppose the regulation.
In an effort to help organisations, the DMA has introduced its own data protection toolkit, which is the marketing sector's first detailed guide into how laws could affect the industry.
This campaign has been led in an effort to lobby EU lawmakers to deliver a balanced regulation to protect people's data privacy rights.
Speaking at the DMA's Data Protection 2013 Conference, DMA executive director Chris Combemale explained: "Recent DMA research showed that the majority of the industry's senior executives are either unaware or lack understanding of one of the biggest long-term threats to their businesses.
"In response to this we've launched a toolkit to get to grips with potential changes to data legislation, how this could impact how we do business and how to respond to the threat."
He went on to say that all senior executives should take the time to log on, read up and write to their MEPs, as it will be the best 20 minutes they will invest this year.
Information commissioner Christopher Graham also urged for more involvement from the industry.
"In response to this we've launched a toolkit to get to grips with potential changes to data legislation, how this could impact how we do business and how to respond to the threat.
"It must also remember that this is the crucial turning point in a long game; while there is a lot more work to do on the Regulation, the industry must engage further with legislators now," Mr Graham stated.
Posted by Jon Aspinell on 11th February 2013
IT Support Analyst - 1st and 2nd Line...
South West London, London
£25000 - £28000 per annum
IT Support Analyst - 1st and 2nd Line - SW London Location: Clapham Salary: £28,000 plus benefits A fantastic opportu...
£30000 - £40000 per annum
IT Manager - Long Established, Substantial Business This role would suit an established IT Manager or a highly capabl...
Marketing Manager - Gaming
City of London
£60,000 + 15% bonus
A superb, rapidly growing, multi-billion pound entertainment business that utilises cutting edge technology and every...
Are you seeking a friendly, creative position within a great professional marketing team? One of the world's leading ...
Digital Marketing Manager
£45,000 per annum
A multinational, rapidly expanding E-commerce business based in Central London is looking for an experienced and pass...
Credit Controller - High Wycombe - £2...
High Wycombe, Buckinghamshire
£23000 - £27000 per annum
Credit Controller - High Wycombe, Buckinghamshire. A very well-established business is looking for a proven Credit Co...
How can you ensure cohesive communication with a team of remote workers?
Remote working is becoming increasingly adopted by organisations across the globe - whether that takes the form of an...
Can HR tech ease workplace conflict?
Workplace conflict is mostly unavoidable - particularly when businesses hire strong-minded talent with big ideas. Ego...
What to prioritise in your employee experience
The candidate experience has long been valued by employers looking to attract fresh talent. Now, however, companies a...
What can HR expect in 2018?
HR departments are set to face many new challenges in 2018, from the technological to the traditional. Among the most...
From communication to drive: The importance of soft skills
Soft skills are often difficult to quantify, yet they can become an absolute necessity for your business to reach its...
Only one in three workers say their employers offer training
Just one-third of workers report that their employer offers regular training opportunities, a new poll by the Trades ...