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Twitter 'an excellent platform for viral marketing'
Marketing News |
25/06/2009
Social networking website Twitter is an excellent platform to launch viral marketing campaigns from, according to new research.
A study by intelligence services firm Hitwise has revealed that the amount of traffic to the website increased 22-fold over the last year.
Furthermore, Twitter is now the 30th biggest source of traffic to other websites, accounting for one in every 350 visits to a typical internet site.
Robin Goad, director of research at Hitwise, said: "Twitter is a great viral marketing channel, and for many users the aim is to have their story 'retweeted' - ie passed on by other users - as many times as possible."
However, content-driven online media sites such as newspapers and blogs are currently much more successful in attracting visitors via Twitter than retail-based pages are, he added.
This is something that marketers will need to work on, Mr Goad stated.
Recently, the Financial Times reported that marketing through social networking websites could face a clamp down after the Article 29 working party, which advises the European Commission, raised concerns about privacy issues.
Posted by Stephen Wilkinson.
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