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Tesco unveils new employee engagement scheme
General News |
29/12/2008
A leading employer in the UK has announced plans to introduce a new initiative to help drive up customer sales, it has been reported.
In news which may interest people working in personnel recruitment, Tesco has unveiled its new X-Factor-style talent scheme to increase employee engagement, called 1Click2Fame.
The supermarket giant is planning to allow any of its employees to perform and upload their own acts for free on its internet site, with the public voting for the best performances and staff winning prizes depending on the popularity of the video.
Jonathan Lakin, chief executive of Enrich Social Productions, which is behind the project, said the scheme is "a fresh take on the talent contest".
He added: "This is an innovative shift for a retailer which for the first time is involved in using a tie-up with physical entertainment to get customers into stores."
John Finnegan, chief executive officer of US insurance firm Chubb, recently told the Financial Times that flexible working can help to increase productivity.
