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Survey highlights growth in global online advertising
Marketing News |
04/03/2010
Strong growth was witnessed in the global online marketing industry during the final quarter of 2009.
According to a new study conducted by Strategy Analytics Digital Media, the market expanded by 8.5 per cent on a like-for-like basis between October and December 2009.
Revenues totalled £11.4 billion compared to £10.6 billion in the previous year, while whole-year ad spend increased by 1.6 per cent on 2008 levels.
Jia Wu, an analyst at Strategy Analytics Digital Media, commented: "The online advertising market has suffered badly in the past year but the worst has passed."
She said the firm now had "a positive outlook for the coming years".
Martin Olausson, a director at the organisation, added: "Advertisers started to loosen their spending control valve on experimental ad formats in the fourth quarter of 2009, which led to the growth of new ad formats, such as online video ads."
Last week, We Are Social called upon businesses to integrate their online social media strategies with their marketing campaigns across other channels.
Posted by Jon Aspinell
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